ZTE will release its new axon 205g on September 1, the highlight of which is the industry’s first commercial mass production model with off screen camera solution. It is understood that ZTE axon 205g will carry the snapdragon 765G series processor, and the mobile phone will adopt high transmittance OLED screen design with a resolution of 2460 × 1080. < p > < p > in mid March this year, Wang Xi, manager of IDC China research, once told China business news that all mobile phone manufacturers had their own prototype products of off screen cameras, but the effect was not satisfactory. Now, by the second half of 2020, the off screen camera technology has matured? < / P > < p > ZTE’s mobile phone has also been ranked among the top five in the global smartphone market, but now it has fallen behind in the smartphone market. If you want to move forward, you can only seek a breakthrough in technology. However, whether the first off screen camera technology can make ZTE turn the tide still remains to be seen. < / P > < p > which partner provided the off screen camera technology of ZTE’s axon 20 5g? In this regard, ZTE terminal response to reporters, specific partners and other press conference will be announced. < p > < p > the reporter noted that on June 8, this year, vicino released an official news that inv see, the world’s first mass-produced off-screen camera solution, was released. < / P > < p > a person familiar with vicino analyzed to the reporter that ZTE’s screen partner is probably vicino. ZTE and vicino are deeply bound companies, because the price of purchasing the screen of vicino is cheap. < / P > < p > another person in the mobile phone industry directly pointed out to the reporter that ZTE’s new model uses the vicino solution, and the off screen camera solution mainly relies on algorithms to improve the imaging effect. < / P > < p > and the off screen camera technology has been demonstrated by Xiaomi, vivo and oppo. On June 3, 2019, Lin bin, then Xiaomi’s president, released a video of Xiaomi 9 carrying an off screen camera on his microblog, and also released a popular science post about Xiaomi’s off screen camera. Vivo has shown this technology on vivo apex 2020. < / P > < p > it is worth noting that since the off screen camera is a new technology, the initial cost will certainly be relatively high, and the price of ZTE axon 205g will not be cheap. ZTE terminal personage pointed out that ZTE axon 205g first off screen camera technology is extremely difficult, the module screen matching is extremely complex, the hardware adaptation algorithm optimization is extremely challenging, the production is difficult, and the cost is very high. < / P > < p > a person from a mainstream mobile phone manufacturer told the reporter that at present, the off screen technology is still immature, and it is not optimistic that it will be commercialized. Wang Xi believes that the off screen camera phone is still a niche product at least this year, and will not be applied on a large scale. < / P > < p > in 2016, the advent of Xiaomi mix represents the beginning of the era of full screen. With the popularity of full screen, manufacturers have made a lot of compromise design to further improve the proportion of mobile phone screen, such as Liu Hai screen of iPhone x, perforated screen of Samsung note10, water drop screen of Xiaomi 9, etc., but these designs can not solve the problem of front lens blocking mobile phone screen. < / P > < p > in June 2018, vivo, a mainstream smartphone manufacturer, took the lead in releasing vivo nex, which uses a lift camera NEX became the first non full screen, and then the lift lens was also modeled on HUAWEI and millet. It became a new fashion trend. But because of the disadvantages of large power consumption, easy ash intake and more difficult maintenance, the camera was tucking out. The 100% full screen down-screen camera technology is more desirable. But until the beginning of the first half of 2010, Lu Weibing, President of the China area, also make complaints about the screen. The main difficulty lies in the contradiction between PPI (pixels per inch) and transmittance. Recently, ZTE has attracted market attention because it is about to release the world’s first commercial off screen camera phone, mainly because of its current position in the smartphone market. According to the analysis report on China’s smartphone market released by IDC, counterpoint and other data institutions, ZTE’s market share is classified as “others”. < / P > < p > in recent years, ZTE mobile phone has also hoped to continuously introduce innovative technologies to boost the market. In August 2019, ZTE mobile phone launched the axon 10 Pro 5g version, becoming the first commercial 5g mobile phone in China. In addition, in 2015, it also launched the first eye pattern recognition mobile phone and the first pressure touch screen mobile phone, but none of them became popular in the market. < / P > < p > “it is worth noting that the recent mobile phones launched by domestic mobile phone manufacturers are all bright spots, and have been comprehensively improved in terms of fast charging, screen, video night shooting and anti shake. For example, iqoo’s fast charging technology has been increased to 120W, and it can be fully charged in 15 minutes. The screen refresh rate of 90hz ~ 120Hz has also become the mainstream trend. If ZTE is only the highlight of the off screen camera, What are the advantages? ” Sun Yongjie, an independent it commentator, believes that the competition among mobile phone brands has become a comprehensive competition. The competition for comprehensive promotion involves the improvement of user experience. It is difficult to form a strong competition by relying on differentiation alone, which makes people’s eyes brighten. ZTE mobile phone needs to keep up with other aspects. < / P > < p > “take the current popular perforated screen as an example. After replacing the perforated screen with the off screen camera technology, the proportion of the screen can be increased, but the technical difficulty is much higher. Will users care about it very much?” In addition, sun Yongjie also believes that compared with the experience brought about by the off screen camera technology, technologies such as fast charging, battery life and photographing are more demanding for users, especially fast charging and battery life technology, which can solve the pain points for some heavy mobile phone users. < p > < p > Wang Xi believes that ZTE’s global mass production of off screen camera mobile phones is mainly reflected in the level of gaining market and user’s attention and revealing brand image. < / P > < p > it is worth noting that the first sixth generation flexible OLED screen of vicino was first put into commercial use on ZTE axon 10 pro. At the same time, ZTE’s first folding screen device, ZTE axon m, also cooperated with vicino. Nubia’s first smart wristwatch, alpha, which can bend the screen, is also the flexible screen of vicino. < / P > < p > “however, none of them has been successful, none of them has caught on fire, and even the concept has no fire. The feeling of their existence is only among a small number of digital enthusiasts and geeks.” Zhihu, one of the authors said. In sun Yongjie’s opinion, ZTE also started with technology, and it does have technical strength, but it seems that ZTE has failed to match its strength. Whether from the perspective of practicability or marketing, ZTE has never stepped on the right point in terms of practicability or marketing.