“The epidemic situation has brought great development opportunities to the e-commerce industry, but the e-commerce industry is not a castle in the air. It will be supported by the upstream and downstream industrial chain supply chain, so it will also be greatly affected in the short term.” On August 11, Yu Yu, executive director of dangdang.com, told Sina Finance and economics at the 2020 Wuhan special summit of Yabuli China entrepreneur forum. < p > < p > in Yu Yu’s view, although the consumption habits of e-commerce industry gradually changed to online consumption during the epidemic period, and people were more used to meeting their living needs through the Internet, the performance of dangdangdang in the first quarter of 2020 was greatly affected by logistics due to the service limitation of warehousing logistics. “In March, customers will have a lot of pressure to buy all these books in February.” Talking about the impact of the epidemic on enterprises, Yu Yu said that after the orderly resumption of work in all walks of life, especially the logistics industry, Dangdang’s orders have been gradually restored. On the impact of the epidemic on the e-commerce industry, Yu Yu said, “the impact of the epidemic on the company and the industry is bad in the short term, but good in the long term. Instead of waiting for the epidemic to end, it is better to adapt to the epidemic situation. ” < / P > < p > “the general environment has changed dramatically, and the sense of pressure is stronger under the economic downturn and the complex global situation”. Talking about the difference between this year’s Yabuli forum and previous years, Yu Yu told Sina Finance and economics, “therefore, entrepreneurs will have a stronger sense of social responsibility, and they should share the same fate with the country and society.” He also said that the epidemic has accelerated the comprehensive popularization and rapid sinking of Internet lifestyle. In particular, enterprises like Dangdang are at the intersection of the Internet e-commerce industry and the cultural industry. When the economic situation goes down, it is a good time for the society and individuals to summarize and reflect on the adjustment. When it becomes difficult to make money, people are more able to calm down to read and reflect. Therefore, in the period of economic downturn, the cultural industry may become the “lipstick” of counter trend growth. It is understood that dangdang.com was founded in November 1999 by Yu Yu and Li Guoqing. In December 2010, when Dangdang was listed on the New York Stock Exchange, its market value was close to $3 billion at its peak. In September 2016, when Dangdang completed its privatization and delisting, its market value was only 536 million US dollars (about 3.36 billion yuan). In 2018, dangdang.com and HNA negotiated to sell themselves to HNA for 7.5 billion yuan, which eventually ran aground.