Xie Jinsheng of Jingdong Digital Technology Co., Ltd.: the demand for digital technology in other industries is a huge market

Jingdong finance, a personal finance business brand under several branches, announced that the app had been upgraded, adding functions such as “peanut community”, “goldstore”, “live broadcast” and “whole network product library”, which further optimized the product experience. In addition, Jingdong finance put forward the brand proposition for the first time – a friend who understands finance. < p > < p > Xie Jinsheng, vice president of Jingdong digital, said in an interview that the core positioning of Jingdong finance is the chief growth officer, which, as an open platform, has become the “second growth scenario” of financial institutions. < / P > < p > mainly includes three aspects of value: first, Jingdong finance has a large number of high-quality user scenarios, with 400 million real name users, mainly concentrated in the second tier cities. Financial institutions can provide services for users based on this, and activate old users with the help of user rights and interests of Jingdong financial app. Second, Jingdong finance provides financial institutions with digital operation tools, including intelligent big data platform, digital marketing platform, intelligent investment advisory tool and live broadcast tool. Third, based on the operation experience and product matching ability accumulated by Jingdong financial app, financial institutions can replicate in other digital scenarios to improve the user scale. < p > < p > Xie Jinsheng said that there are many types of products provided by Jingdong financial app, including credit, wealth management, insurance and consumption installment. What kind of things is valuable? Xie Jinsheng thinks that the transaction must be essential. All the users’ behaviors in the end are to buy an insurance and a financial management. < p > < p > he stressed that Jingdong finance has been talking about financial technology and the strategic transformation of to B since 2015. At present, the logic of the whole big data application of JD finance is mainly reflected in both ends: the label system of the user end and the label system of the product end. < / P > < p > in the user side, the earliest effort was made in the field of credit. By 2015, machine learning and deep learning had been used to do it, and basically, there was no way for manual intervention. < / P > < p > “we are not only thinking about financial technology, but also digital technology. Financial technology is only a part of digital technology. In fact, we have expanded our core competence and application scope to a wider range. Therefore, from the start of service finance, we can see that a large number of industries in China have digital demands. The financial industry invests more than 100 billion science and technology a year, far more than other industries Industry. ” However, in the process of cooperation for so many years in the financial industry, the digitization of many industries has not been achieved, and there are many deficiencies. “So the demand for digital technology in other industries is, in my opinion, a huge market.” Xie Jinsheng thinks. < / P > < p > according to a user survey conducted by iResearch, the current users’ concerns about the financial service platform mainly focus on the two major issues of “security” and “professional”. However, the high threshold and high barrier in the financial field make many users in the “weak knowledge” and “weak identity”. When making financial decisions, they often face “high threshold of knowledge and high cost of choice” And high decision-making direction “. < / P > < p > the biggest advantage of technology is to improve efficiency while reducing information asymmetry. In the financial field, scientific and technological means such as big data and artificial intelligence will also help to establish a new financial ecology. Xie Jinsheng said that Jingdong finance, relying on its three core capabilities of platform, intelligence and content, provides support for each link of the user’s personal financial decision-making chain and reduces the financial decision-making cost of users. (Xuemei)