In recent days, the biggest news in the science and technology circle was Xiaomi’s 10th anniversary speech. Lei Jun told the story of Xiaomi’s ten years of establishment at the press conference, and released the 10th anniversary commemorative products. As a young mobile phone brand, 10-year-old Xiaomi is still full of vitality. However, with the fierce competition in the mobile phone market, Xiaomi’s “friends” have used their own skills to attack cities and cities in the mobile phone market, bringing a lot of pressure to Xiaomi. < / P > < p > after Xiaomi’s press conference, iqoo mobile official micro blog released a thought-provoking microblog with only two words – “wait for me”. This micro blog caused a hot discussion for a time, iqoo got a lot of attention, netizens began to ask who iqoo is while eating melons? Why is iqoo so confident? < / P > < p > iqoo, founded in 2019, is a sub brand incubated by vivo and operates independently of vivo. Iqoo does not have too much burden and prejudice, is willing to do radical projects, eager to break the industry’s routine. In the past year, iqoo has been successful and criticized. Is it to be a comprehensive brand or to make its own characteristics? Feng Yufei, President of iqoo brand, said on his microblog that iqoo had unconsciously deviated from the track set in the past year. In an interview before iqoo5 press conference, Feng Yufei said frankly, “from the perspective of development speed, iqoo is one of the fastest growing new brands in China, but it’s a little too smooth. Although the scale has grown, our service to users is weak, and rapid growth is not a good thing. We even wanted to quickly build a large and comprehensive brand, and want to provide hands to meet the needs of all people Opportunity, desire makes us lost. Fortunately, it is not too late to return to the original intention. ” < / P > < p > in the future, Feng Yufei said that iqoo should focus on the group of cool customers who love iqoo, and bring the products with extreme performance and first-class E-sports experience to the coolers, so that every encounter is full of expectations. Iqoo decided to return to the original heart, to pursue the fun of exploration, to convey the “joy of exploration” to the vast number of cool guests. This exploration, on the one hand, means that iqoo will continue to explore and improve its performance and e-racing track; on the other hand, it is hoped that iqoo will explore more possibilities on unknown tracks, form more technological highlights and challenge the limits. < p > < p > iqoo hopes to focus more on its own audience. This is a group of in-depth science and technology enthusiasts willing to study products. To attract them, it means that iqoo products should have enough technical highlights. Iqoo 5 series is positioned as the performance flagship. Iqoo 5 Pro supports 120W ultra fast flash charging, and is equipped with Samsung’s 120Hz super visual flexible screen. Meanwhile, it is optimized in all aspects for the e-sports experience. The mobile phone supports 240Hz touch sampling rate and 4D game sense. In addition to the top-level hardware configuration, iqoo and BMW M motorsport jointly launched racing and legendary mobile phones. As a flagship model, iqoo 5 series has achieved the goal of “people have me, people without me also have”. Each configuration and optimization is aimed at the direct audience of the brand, which shows the intention of iqoo. < / P > < p > the shortage of mobile phone power is one of the most difficult problems for modern people. As smart phones become the necessities of people’s life and entertainment, mobile phone charging experience becomes more and more important, especially for the e-sports players who use mobile phones for a long time and with high intensity. At the beginning of 2019, iqoo mobile phone brings one of the fastest charging speeds in the industry, 44w ultra fast flash charging, which can be fully charged in 45 minutes. Since then, iqoo different positioning products have carried 55W / 33W fast charging, making flash charging a part of the brand gene. < p > < p > iqoo 5 Pro is equipped with the industry’s first batch of 120W ultra fast flash charging technology, which can fully charge the mobile phone in 15 minutes. Compared with the 44w fast charging, the time it takes to fully charge the phone is reduced by two-thirds. At the same time, 120W ultra fast flash charging has also passed the German Rhine t Ü V safety fast charging certification, which ensures the battery safety of mobile phone charging. < / P > < p > in order to realize 120W ultra fast flash charging, iqoo adopts many black technologies. Iqoo exclusively customized the industry’s highest level charge pump chip with a charging conversion rate of 98.5%. It introduced an innovative “array type ear structure”, and finally converted 10V / 12a into two 5V / 12a through the principle of series voltage reduction, and finally achieved 100% battery charging in 15 minutes. < / P > < p > in terms of charging safety, the German Rhine t Ü V laboratory has carried out rigorous test and verification on each link of iqoo 5 series mobile phone charging system, including 1000 times of mobile phone charging and discharging cycle test, 10000 times of charging port live plugging test, etc. Iqoo 5 Series successfully passed each test, and finally obtained the German Rhine t? V fast charging certification. < / P > < p > the increase of mobile phone charging speed can improve the user experience significantly. Imagine that when your mobile phone is about to run out of power, you can plug your phone into the charger, and then calmly brew a pot of tea. When your tea is ready, the charging of the mobile phone is over. When the scene is switched to black with a friend, you don’t have to worry about the low power of your mobile phone. Just stop and plug in the power and wait for a few minutes, and the phone can be used for several hours. If you don’t want to wait for a moment, you can also plug in the charging line to play. The charging security configuration can escort your safety. < / P > < p > people often say that the eyes are the window of the soul. In this way, the mobile phone screen is also the “window of the soul” of the mobile phone. In our daily use of mobile phones, we use the mobile phone screen all the time. The quality of a screen directly determines the quality of our mobile phone experience. This is especially true for users who love mobile games. The high-quality mobile screen can make the role of mobile games vivid, and even help users gain advantages in competition. < p > < p > iqoo 5 series is equipped with Samsung 120Hz super vision flexible screen, with popular diamond pixel arrangement, high-definition and transparent screen, low power consumption, fast response, and 240Hz touch sampling rate. High refresh rate screen allows users to swipe more smoothly, and mobile phone swipes and clicks faster. When the user’s eyes adapt to a mobile phone equipped with a high refresh rate screen, and switch to a mobile phone with a low refresh rate, they will feel that the animation of the low refresh rate mobile phone appears obvious stuck. In fact, it is not the mobile phone that gets stuck, but the high swiping screen “spoils” the user. < / P > < p > in short, when you use a high refresh rate mobile phone to browse micro blog push or switch mobile applications, you will find that the screen seems to have spirituality. It can keep up with the rhythm of your fingers, so that the screen moves as the finger moves. In the mobile game scene, iqoo 5 series of high refresh rate and high touch sampling rate screen means less frame dropping and stuck. For example, when you play the peace elite, you don’t have to worry about being eliminated by the enemy because the screen can’t keep up with the speed of the finger sliding. You can slide the screen to your heart’s content and experience the fun of free shooting, and win in the battlefield. < p > < p > iqoo has been deeply involved in the field of e-sports, and has established stable cooperation with KPL and accumulated some reputation. Iqoo 5 series, in the flagship level hardware configuration, has been specially optimized for e-sports, further improving the player’s E-sports experience. The iqoo 5 series is equipped with the flagship high pass snapdragon 865 chip, 7Nm process and cortex-a77 architecture, combined with Adreno 650 display chip, which greatly improves the graphics and video rendering capabilities. As a flagship chip of Android camp, its powerful performance can meet the requirements of players for various games. < p > < p > vibration is an important interaction channel between mobile phone and users. Compared with traditional rotor motor, linear motor has faster response and cleaner touch feedback. When users type and play games, the vibration feedback of the mobile phone will be more three-dimensional. Iqoo 5 series is equipped with line D game sense function, which can intelligently identify the user’s operation and trigger the corresponding game scene audio to increase the shock effect, such as shooting recoil force, making the game experience more realistic. Iqoo and Tencent cooperate to optimize the king’s glory. Iqoo 5 series can distinguish the different hero skills and corresponding skill positions in the glory of the king, call the corresponding skill vibration, give the player direct feedback, and play the game can also be immersive. < / P > < p > iqoo 5 Pro is equipped with X-axis linear motor, and supports debugging of monster engine. Nine kinds of preset vibration effects can be selected, and “fast slow” rhythm effect can be set to bring more immersive touch experience. < p > < p > on August 10, iqoo and BMW M motorsport became the world’s top partners, which made fans who advocate speed and passion cheer. Iqoo 5 series has launched a co branded customized mobile phone as expected, allowing users to experience the collision between fast and slow in the streamline of the fuselage structure. On the basis of the original model, iqoo has launched iqoo 5 track version and legendary version, aiming to combine BMW M’s track spirit with iqoo exploration spirit to create a performance flagship that can show speed. < p > < p > iqoo 5 Pro is inspired by the carbon fiber texture of the engine cover. The back is frosted, and the polished parts on both sides match the blue light, just like two flowing lights, creating an extreme sense of speed. The glass battery cover of mobile phone is made of matte Kevlar material, which brings the advanced feeling of automobile interior. < / P > < p > iqoo 5 Pro legendary back cover adopts white plain leather pattern, which aims to imitate the road texture. The three color stripes run through the whole track. The overall texture and color highlight BMW’s dynamic and passion, and reflect iqoo series’ pursuit of speed and texture. < / P > < p > the media and the public often ask what is the difference between iqoo and vivo. In an exclusive interview with the media, Feng Yufei said that the mission of iqoo is to satisfy the people who cannot be satisfied by the vivo brand, rather than being divorced from the vivo brand. The task of iqoo is to focus and focus on maintaining its core users and attracting core users. < / P > < p > in the past, vivo’s products did not attract users who love science and technology very well. These users know mobile phones and are familiar with parameters. Only sincere products can impress them. This is the users who want to go deep into iqoo, which focuses on “extreme performance” and “joy of exploration”. From the current results, iqoo has indeed completed its mission. < / P > < p > iqoo can achieve good results in a short period of time, which stems from iqoo’s spirit of maintaining and exploring core users. Users can see that iqoo has a momentum and toughness. Willing to be a catfish in the mobile phone market to bring vitality to the mobile phone market and benefit more consumers. < / P > < p > “born strong, explore technology” is a kind of spirit for iqoo. Every product is born and grown in this spirit. Core users can also experience this spirit when using iqoo products, and actively give feedback and suggestions to the official to help iqoo optimize the products. This kind of benign communication forms a positive cycle, and this positive cycle may be possible Let iqoo go further.