Just last month, pinduoduo, an e-commerce platform, launched a group buying activity for Tesla. Five Tesla model3s were sold online at a group purchase price of 20000 yuan lower than the market guidance price. After that, Tesla refused to deliver vehicles for pinduoduo group purchase users on the ground of unauthorized group buying activities and resale behavior. Pinduoduo said that there was no resale of vehicles sold on the platform. All vehicles were purchased and consumed by the owners themselves. The middle price difference was subsidized by pinduoduo to consumers. It was considered that Tesla’s unilateral refusal to deliver was a breach of contract. For a time, both sides held their own opinions and made a lot of noise. < / P > < p > in this regard, most consumers don’t understand. If pinduoduo sells cars for Tesla and pays for them, Tesla doesn’t buy them. Why do they refuse to deliver them? < / P > < p > in fact, the focus of the conflict is on sensitive prices. Tesla currently adopts direct sales mode in China, and its price and channel are firmly in its own hands. Pinduoduo’s “group buying” activities have broken the price line it has built, which may bring about extremely bad market chain reaction. < / P > < p > Tesla’s “over sensitivity” to prices is closely related to frequent price adjustments in recent years. Or because of the tariff adjustment in Sino US trade, or the active price adjustment of Tesla market, in short, Tesla make complaints about the price “change, change, change”, and collectively Tucao. Just two months ago, Tesla models and modelx conducted a global price adjustment, and the guiding price was reduced by 29000 yuan. Of course, it was specially stated that the domestic model 3 was not within the scope of this price adjustment. < / P > < p > and pinduoduo has focused on the domestic model 3, which has the strongest price. This group purchase “price reduction” has stirred Tesla’s most sensitive nerve. < / P > < p > according to the latest data from the riding Association, Tesla has made a breakthrough in the new energy vehicle market in July, delivering 11014 model 3 vehicles, becoming the “first brother” in the pure electric market with far ahead sales advantages. It is estimated that the annual sales volume of 2020 will exceed 100000. Tesla ushered in a great time in the Chinese market, contributing up to 30% of global sales in the second quarter. However, the overall environment of the domestic new energy vehicle market is very grim this year. According to statistics novel coronavirus pneumonia, the first half of the year, the total sales of new energy vehicles in China totaled 335 thousand vehicles, down 44% from last year. Although the new crown pneumonia epidemic has brought great impact on the new energy market, compared with the market decline of 23% in the car market, the new energy market has been fading away. 。 < / P > < p > although Tesla has a good performance in the Chinese market, it is hard to escape the fate of sales decline in other markets. Tesla’s sales in Europe fell 18% in the first half of this year to 37251 units, according to a car research institute. In the same way, facing the test of life and death, the new forces of car making began to seriously think about the future development and actively launched “self-help” after experiencing a series of back pay and bankruptcy waves. It is said that the lithium iron phosphate battery adopted after the localization of Tesla Model 3 has reduced the cost to the bottom line of 10000 yuan, breaking through the tight encirclement again. Tesla is regarded as the “sample” of the advanced upgrading of new automobile manufacturing forces, which is promoting the sustainable development of new energy market to launch more high-quality products and create a benign competitive environment. According to Tesla’s latest statement, Wuhan car owners have successfully picked up their cars. Tesla has neither pulled a black car owner nor refused to deliver the car. It has been communicating with the owners to provide a variety of solutions. This time, Tesla did not overreact. Behind pinduoduo’s “back pay” may be an invasion of Tesla’s price and channel control, just as the new Apple mobile phone set the lowest price in the whole network on pinduoduo platform. However, consumers are happy about this.