A few days ago, at the 10th anniversary speech of Xiaomi, Lei Jun, when talking about building a team at the beginning of starting a business, said that looking for someone was not a matter of looking for someone for three times, but for 30 times. < p > < p > with the expiration of Apple CEO cook’s contract, there are many rice noodles calling Lei Jun in China, hoping that Lei Jun can poach cook over, “do you have any idea? This is the only chance. If you can’t grasp it, you will miss it. ” < p > < p > two years ago, Lei Jun set up the flag of “let Xiaomi return to the first place in China in 10 quarters”. The outside world ridiculed Lei Jun’s top management of friends and businessmen to form a “Avenger alliance”. How wild is Lei Jun’s way to dig people? At the beginning of this year, Lei Jun announced on his microblog that Chang Cheng, the former vice president of Lenovo Group, joined Xiaomi as vice president of Xiaomi group. This is tantamount to throwing a “blockbuster” to the mobile phone industry. < / P > < p > after 19 years of experience in Lenovo, he is a veteran in the industry and has a deep relationship with Xiaomi. In order to publicize Lenovo’s mobile phones, Xiaomi has been constantly bumping into porcelain, which has earned him the nickname of “king of porcelain”.
as early as April 2014, Chang Cheng began to make complaints about micro-blog millet on micro-blog. He said that beating millet might be a bit tired, but it was not difficult to imagine. But Tucao’s operation was heavier than Internet Co’s. < / P > < p > on March 27, 2018, Xiaomi released its flagship mobile phone mix 2S, and Chang Cheng soon sent a micro blog to follow up, saying that Xiaomi’s new mobile phone “can absolutely hold the price with heavy porcelain and porcelain”. < / P > < p > in November, Lenovo held a Z5 Pro press conference, and Chang Cheng used Z5 pro to send a micro blog with a piece of “tremble, millet” to directly shout Xiaomi. However, lenovo mobile phones did not keep up with the pace of mobile Internet, and gradually disappeared from the center of China’s smartphone market. Chang Cheng left Lenovo two days later, “lightning” joined Xiaomi and was ridiculed for “joining if you can’t beat.”. On the afternoon of June 2, Yang Tuo, the official of Xiaomi company, joined Xiaomi as CMO, which was no less shocking than Chang Cheng and Lu Weibing. < p > < p > Yang Tuo has worked in senior marketing management positions in Motorola, apple, Samsung, Huawei, Meizu and other companies. It is Yang Tuo who has established Huawei’s Mate Series and P Series in the public’s mind. < p > < p > on January 5, Wang Xiaoyan, the founder of xiaochili mobile phone, officially announced to join Xiaomi mobile phone. Later, Lei Jun also forwarded Wang Xiaoyan’s microblog and said: “we sincerely invite talents from all over the world for a total of ten years of innovation.”. < p > < p > “my breakfast today was totally unscheduled. It was millet porridge and apple.”. On May 7, Liu Yaoping, the former CEO of storm TV, sent a micro blog with Xiaomi 10 mobile phone. He officially announced to join Xiaomi as the general manager of Xiaomi TV Department, reporting directly to Lei Jun. < p > < p > on July 29, Xiaomi group announced that Zeng Xuezhong, former vice president of ZTE, was appointed Vice President of ZTE and President of mobile phone department. He was responsible for the R & D and production of mobile phone products and reported to Lei Jun, chairman and CEO of the group. < p > < p > in recent years, Lei Jun has been constantly digging in the mobile phone industry. With the arrival of friends and merchants, Xiaomi has been nicknamed by netizens as a talent laid-off and reemployment center. Even Luo Yonghao said frankly in the interview that Lei Jun is the person who understands himself most. < p > < p > looking back on Lei Jun’s entrepreneurial history, it is not difficult to find that “digging people” is Lei Jun’s conventional method. Lei Jun, who is eager for talents, once said that finding people is the most important work of the founder. < p > < p > Miao Lei, co-founder of Nubia, Wang Teng, former executive of oppo, and Xiang Zheng of Motorola Xiaomi was not included in the new stage. < p > < p > in the early stage of starting a business, Lei Jun spent 80% of his time looking for people. In order to find excellent hardware engineers, Lei Jun met more than 100 hardware engineers in three months. < / P > < p > in 2013, Hugo Barra, a Brazilian, left Google and the most respected Android business head (vice president), crossed the Pacific Ocean to Beijing, China, and joined Xiaomi, which was barely a rising tide at that time, and shocked the Internet and technology industry. On October 19 last year, Cui Baoqiu, vice president of Xiaomi group and chairman of Technical Committee, confirmed that Daniel Povey officially joined Xiaomi and was responsible for MI AI and voice. Professor Daniel Povey, a leading voice recognition expert, has been in charge of the Hopkins language and speech processing center. < / P > < p > “when many entrepreneurs ask me for advice (Recruitment), I will ask you how much energy and time you have spent. Don’t talk to me about looking at the thatched cottage for 30 times. As long as you are sincere, this matter will be settled.” < p > < p > in 2010, Lei Jun was already the chairman of Jinshan. At that time, he called Qian Chen, who was still working in Motorola, and invited him to start a business. However, Lei Jun didn’t expect that Qian Chen said “sorry, who are you? I don’t know you. Lei Jun said in public that at that time, he talked with Qian Chen five times a week, with an average of about 10 hours each time. Before and after, they talked for three months. However, even so, Qian Chen, Lei Jun’s hard-working pursuit, went to Luo Yonghao’s hammer technology as CTO with his idealism. Lei Jun also regarded digging money as his “most painful experience”. < p > < p > on January 2, last year, Lei Jun announced Lu Weibing’s entry into Xiaomi on Weibo. Subsequently, Xiaomi officially announced to open the “double brand” strategy. Hongmi redmi will become an independent brand, and Lu Weibing will take over the responsibility. In the era of smartphone stock competition, Xiaomi is also facing growth anxiety. Lei Jun’s “double brand” strategy is also a game to capture market share. In Lei Jun’s words, “Hongmi redmi focuses on the ultimate cost performance and focuses on the e-commerce market. Xiaomi focuses on high-end and new retail. ” < p > < p > after the independence of redmi brand, the online frequency of new products has increased rapidly, and Xiaomi’s shadow has gradually faded away in terms of pricing, product matrix and brand image. Since Lu Weibing joined Xiaomi, his red rice Note Series and K series have achieved good results. < / P > < p > in early 2019, Xiaomi established the dual engine strategy of “mobile phone + aiot”. At that time, he proposed alliinaiot and invested 10 billion yuan in five years. On January 2, this year, Xiaomi group made a strategic upgrade. Lei Jun said in the letter to all staff that 2020 is the stormy year of Xiaomi’s 5g business and the key year for Xiaomi to promote the dual engine of “mobile phone + aiot”. In the “5g + aiot” battlefield, at least 50 billion yuan will be invested in the next five years. < p > < p > bet IOT has become the consensus of the whole technology industry. Compared with other manufacturers, Xiaomi deployed earlier in the field of IOT, and smart speakers, TVs and other products have formed a scale. At the end of 2013, Lei Jun saw the trend of intelligent hardware and IOT. < / P > < p > in the preface of Xiaomi ecological chain battlefield notes, Lei Jun recalled: “at that time, we only saw the trend, but IOT became the line year. We decided to copy 100 Xiaomi with Xiaomi’s successful experience in making mobile phones, and layout IOT in advance.” < / P > < p > for Chang Cheng’s joining, Lei Jun said that Chang Cheng has rich experience in the field of consumer electronics. He will be the vice president of Xiaomi group. This time, he will focus on product planning. In the eyes of the industry, Chang Cheng’s addition undoubtedly shows that Xiaomi wants to make efforts in 5g mobile phones. < p > < p > according to the previous analysis by Caijing magazine, if Xiaomi succeeds, it may seize the opportunity of IOT platform and become a giant on the border between hardware and Internet; if not, Xiaomi will have to fight endlessly in the fierce mobile phone arena. < p > < p > in 2018, Lei Jun issued an internal open letter announcing a major personnel adjustment. Zhou Guangping and Huang Jiangji, two co founders of Xiaomi’s founding team, officially resigned. At the end of 2019, Lei Jun issued an internal letter saying that Li Wanqiang, the co-founder, left Xiaomi for personal reasons. This old subordinate who had followed Lei Jun since the golden mountain period was a pioneer of MIUI, and his departure attracted special attention. Currently, three of Xiaomi’s eight co founders, Li Wanqiang, Zhou Guangping and Huang Jiangji, have left. In addition to Lei Jun, only Wang Chuan is still in the front line of business among the four people who still work in Xiaomi group. Lei Jun has publicly stated that Xiaomi’s cadre selection principle is to promote cadres internally, accounting for at least 80%. Under the same circumstances, priority should be given to internal colleagues and young people. Xiaomi will adhere to the talent policy of “embracing all rivers” and continue to introduce more talents. < / P > < p > “no veterans, no inheritance; no new army, no future,” Lei Jun once said in an internal letter. As members of Xiaomi’s founding team left one by one, Yang Tuo, Chang Cheng and other fresh blood were injected. In Lei Jun’s words, Xiaomi began to enter the next decade of “re entrepreneurship”. At Xiaomi’s 10th anniversary speech a few days ago, Lei Jun revealed his three wishes for Xiaomi company in the next ten years. First, Xiaomi can become an international brand originated from China, and users all over the world know how to read the name Xiaomi. The second thing is that no one says Lei Jun is a model worker, and the future stage belongs to a new generation of Xiaomi As for the third point, a group of great companies were born inspired by Xiaomi’s entrepreneurial story. < / P > < p > in the Red Sea competition of smart phones, it seems that the difficulties facing Xiaomi are no less than those when they started their business. Will Xiaomi be able to make unremitting efforts in the next decade?