Tiktok tiktok international TikTok is being sniper. One question must be answered: why can
be the only App that is what is eaten at home and abroad? Tiktok has been established since 2016. The jitter has created many Internet miracles. It has completed the tiktok breakthrough of 150 million in two years. As of April 2020, the number of downloads of /TikTok in apple and Google official application stores has exceeded 2 billion times, and has ranked the top ten in the world. As of April 2020,
tiktok can almost shake at home and abroad. Naturally, the trend of Internet development is made. From the age of reading to the age of reading pictures, from the systematization to fragmentation, from active viewing (long video) to passive viewing (short video).
, but obviously, it is the shaking rather than the other platforms that have completed the rise at home and abroad on many short video platforms. Even if there are some tiktok, there must be some factors that are right. < / P > < p > just as the emergence of radio technology and radio gave birth to radio stations, the emergence of picture tubes and cameras gave birth to television stations, and the Internet created websites. Smart phones, 4G and WiFi jointly foster the birth of short video media platform. < p > < p > in 2013, China issued 4G licenses, and 4G signals began to become popular. In the previous three years, 4G signals began to be popularized in the United States. Interestingly, neither the United States nor China has any experts or entrepreneurs publicly predicting that the short video platform will become the most popular 4G application. People take mobile games, navigation and industrial Internet of things as the most widely used scenarios that 4G may bring. The actual application scenarios of technology often deviate from the purpose when the technology was invented. In the context of the Internet becoming more and more infrastructure, this trend is becoming more and more obvious. < / P > < p > as early as more than 20 years ago, when I first started TV, I thought like many people. In the future, I could make a camera and a cell phone together, so that after shooting, the content would be directly transmitted back to the TV station to meet the audience, instead of using a satellite car. At that time, each provincial TV station basically had only one satellite relay car. Now, every smartphone is equivalent to a satellite car. However, the process of breaking the window paper seems to be many years later than I expected. < / P > < p > when the shooting and transmission of video can be realized smoothly and at a low price, everyone can become the creator and audience of the video at the same time, so the short video platform emerges naturally. Who prepared for this day in advance, and the earliest to understand its operation law, who may become the king.
tiktok is essentially a tiktok platform, and the contents of the jitter are controversial topics. Even after its content has been improving, there are a lot of tiktok /TikTok reviews both at home and abroad.
in the early audience, the trembling is a kind of tiktok App. The first burst point of trembling sound is a self portrait mimic Yue Yunpeng’s imitation. After being forwarded by micro-blog, micro-blog tiktok continues to ferment. Seagrass dance, finger dance, cross talk of Yue Yunpeng and Guo Degang became the most popular content in the early period. Tutor creators create the lowest threshold. The tiktok is a very precise start. Most of the
‘s tiktok videos are very rough, no matter how they are photographed, composition, conception, or appreciation. Some people have counted the highest number of videos with the shaking point, the PPT with a slide show, no technical content of the street, and repeated beauty repeatedly to mouth type, gesture, record the daily life of the flow account, or the online transmission of funny tiktok. These seemingly out of order contents are the tiktok recommendations. On the one hand, it catches the changing trend of content production from PGC (professional production content) to UGC (user produced content); on the other hand, it finds out the needs and habits of users. < / P > < p > UGC has gradually become the mainstream of the market, on the premise that the shooting threshold is getting lower and lower. The threshold is not only tiktok, but also the “play standardization”. In a 15 second video, only one idea and expression, sometimes just a look or an action, is usually set. This not only reduces the energy cost of the audience, but also reduces the entry threshold of the creator.
tiktok also designed an effective guide to enhance user participation. By providing music and video clips, the performers can prepare lines, as long as they follow the rhythm and emotion. Behind these guidance is the tiktok’s precise grasp of users. 15 second video provides fragmented time entertainment. Users usually have some common characteristics, such as, they want to get information, but they don’t want to use their brains; they want to have a sense of participation, but they don’t want to bother. So, a lot of content is a bit new and interesting, but it’s never complicated, and it’s always maintained in a way that makes the brain slightly excited but not tiktok.
also has a huge coincidence that the tiktok’s ability to distribute data and the natural contents of the jitter are the natural match. Birds of a feather flock together. Like attracts like. Tiktok, which controls the content and theme of the recommended pool, is like a preparation for a banquet, the number of main dishes and how much vegetables are served. It is arranged through a detailed calculation. On the one hand, it achieves the matching of “birds of a feather flock together”. On the other hand, it ensures that people who can see can receive different content ratios, so as not to be tired of looking at the same category. When you imperceptibly brush the whole night’s quiver, it tiktok has already entered its routine.
tiktok first of all, thank you Twitter for overseas fire. Before shaking tiktok, there was a software called Vine that used to play the short video function, and popularity was once very popular. After that, vine was acquired by twitter, but twitter didn’t make it bigger. Instead, it stopped operating, leaving a blank space for the market.
tiktok two years ago, a name was Musical.ly The app was launched online and became popular among American teenagers. In 2017, Musical.ly It easily topped the U.S. app store download rankings and won 240 million global users. It was developed by several young people in an office building in Shanghai Musical.ly The main content of the software is to make a short music and video with 15 seconds. Most of the users of this platform are young people and teenagers. < / P > < p > in 2018, byte jump acquired Musical.ly , tiktok and Musical.ly The functions and contents of the two softwares are integrated into one. Basically Musical.ly Update directly to tiktok, and change all Musical.ly All the original users are pulled to tiktok. This action is not only due to Musical.ly Ben’s reputation has made a wave of publicity for tiktok, and has also inherited its huge user base of 240 million. After that, we can see the change of TikTok in the direction of content, tiktok in
. The hot “lip” creative video is naturally preserved, but TikTok also starts to push the premium video as tiktok. < / P > < p > in addition to the favorable time and place, tiktok’s overseas strategy is also very smart. When tiktok entered the local markets, it adopted the strategy of keeping unchanged and responding to changes. On the basis of retaining the basic usage of the domestic version, tiktok made minor adjustments according to the local culture. Tiktok has hired local staff for many years to ensure that they are well informed about user culture and can make software content more interesting. < / P > < p > with more and more popular short videos on the platform, many people will forward the tiktok video to Facebook, instagram and other major platforms, which is equivalent to secondary transmission for it. < p > < p > from the online order, Musical.ly Tiktok is behind. Musical.ly Although first successful in the United States, it was developed by Chinese entrepreneurs in their offices in Shanghai. So whether there is “plagiarism” or not, this is an app that really comes from China.
tiktok /TikTok can establish a platform for entertainment across all cultures and borders, and everyone has the possibility of becoming producer and viewer of content simultaneously. Unfortunately, when this success comes from a China company, things become more complicated. From the perspective of growth track, this application, which can best reflect the advantages of economic and information globalization, has naturally become a victim in the tide of anti globalization.