Wei Dong of Shouqi car Hailing: 5g changes out of the industry online car Hailing office entertainment? 5g

In one year, 5g information rivers gathered, enterprises rose to the peak, and the intelligent world became extremely open. It is not only the soil in the information revolution, but also an important cornerstone to consolidate the position of scientific and technological innovation. < p > < p > in one year, the column “5g everybody’s talk” jointly sponsored by Sina Technology and Sina 5g has chatted with dozens of famous political, enterprise and academic circles about the development and implementation of communication, so as to answer questions and solve doubts for readers. At the same time, “5g great stride forward” column will explore the growth path of Chinese communication enterprises for readers. < p > < p > Senior MBA, joined FAW in 2014. He has successively served as CEO of Shouqi rental car, CEO of gofun travel and CEO of FAW. < / P > < p > in fact, 5g will not only bring new network experience to individual users, but also bring opportunities for digital change to all walks of life, including the travel industry. < p > < p > Wei Dong pointed out that with the application of 5g edge computing integration solution, the whole communication response speed of online car hailing in the process of vehicle road coordination, such as perception, transmission, processing and response of road traffic conditions, will be reduced to millisecond level, which is very beneficial for the on-board intelligent system to assist drivers to timely identify road conditions and make correct decisions, and also helps to better online car Hailing To achieve intelligent driving assistance, intelligent safety management, etc., to truly meet the real-time needs of end-to-end computing, cloud computing Perception Analysis and feedback decision-making in the context of vehicle road collaboration. < / P > < p > in addition, the combination of 5g edge computing and CI on-board intelligent hardware, the original computer room computing and edge nodes will further upgrade the voice interaction and intelligent entertainment functions, so as to comprehensively improve the travel experience of passengers. < / P > < p > not only 5g, but also big data, AI and other intelligent technologies are also accelerating the application in the travel industry. Wei Dong believes that these new technologies can enable the travel industry to realize the real transformation of information industry mode, thoroughly innovate unmanned driving and realize intelligent travel. Through intelligent driving vehicles, intelligent driving technology and intelligent operation, it can meet people’s differentiated travel needs and realize high-quality and high-intelligent service experience. < / P > < p > he takes the solution of Internet of vehicles that is being implemented as an example. If the Internet of vehicles technology is mature and popular, our travel, life and traffic ecology will change greatly. With the popularity of WiFi, passengers will get a brand-new network service experience. Online car Hailing really becomes a mobile intelligent living space. People can freely go online to work, play games, watch movies, etc. in the car, the traffic network signal light system is more intelligent; the Internet of vehicles can provide more accurate navigation and positioning services and avoid navigation and positioning errors. The Internet of vehicles can also collect the data of surrounding vehicles, pedestrians and infrastructure, plan the best driving route, improve the travel efficiency, and greatly improve the travel safety of users. < / P > < p > for FAW’s car appointment, the Internet of vehicles can also monitor the driving status and behavior of drivers in real time, avoid dangerous situations such as drunk driving and fatigue driving, timely correct drivers’ distracted and misoperation, ensure vehicle driving safety and reduce the incidence of traffic accidents. The Internet of vehicles can also carry out intelligent management of vehicles, timely discover the existing faults and hidden dangers, and carry out maintenance reminders to ensure travel safety. < / P > < p > although 5g technology is widely used in the travel industry, Wei Dong admits that various obstacles still need to be overcome before solutions such as Internet of vehicles can really be implemented. < p > < p > from the perspective of 5g network itself, although this year is the first anniversary of China’s 5g business, the coverage of 5g network still needs to be improved. 5g needs the support of SA (independent Networking) if 5g is to be applied in vertical industry on a large scale. At present, the three major operators have not realized the large-scale commercial application of SA network nationwide. Wei Dong pointed out that even when 5g network coverage is improved to a certain extent, 5g will only solve the technical obstacles to the development of Internet of vehicles. In order to realize the real signal coverage of the Internet of vehicles, we need to solve the construction cost, intercity coordination, legal ethics, road signs and many other issues. < / P > < p > the reality is that. Taking the construction cost as an example, if you want to install the Internet of vehicles module in the car, who will bear the cost is a business model problem; take security as an example, with 5g bringing the era of Internet of things, the car as a networking terminal will also become one of the targets of network attacks, which will also pose a threat to driving safety. However, Wei Dong believes that although with the application of Internet of vehicles, there will be network attacks and other problems, but the future development trend of vehicle network technology is irreversible, which requires the government departments and enterprises in the industry to work together to build network security, strive to create a more secure environment, continuously upgrade solutions, and enhance the resistance to security attacks Improve the user experience. < p > < p > in October 2017, Shouqi car Hailing reached a strategic cooperation with Baidu, focusing on promoting the commercial operation of automatic driving and Internet of vehicles; in April 2018, based on the Apollo small (dueros) on-board system provided by Baidu Apollo Internet of vehicles, Shouqi car Hailing launched CI vehicle intelligent hardware system, which was the first application of AI and voice interaction technology in the online car Hailing industry In April this year, Shouqi and Alibaba cloud have launched a pilot project of online car Hailing based on 5g edge computing. Both sides will jointly explore the application and expansion of edge computing in the field of travel, and jointly promote the development and upgrading of the travel industry. < p > < p > in May this year, Wei Dong released an internal letter from all staff members, saying that after the first profit in Shanghai and Shenzhen in July 2019, Shouqi car Hailing achieved positive gross profit in the whole country in April 2020, and many cities made profits. The company is expected to achieve positive EBITA in the fourth quarter of 2020. According to Wei Dong, at present, the capital and users of online car Hailing industry are gradually becoming rational. The whole online car Hailing industry has changed from incremental competition to stock competition. In the second half of the year, the test of online car Hailing industry is the meticulous operation of players, the degree of coordination within the ecology, and the satisfaction of users. After realizing the overall positive gross profit of the whole country, it is conducive to more solid technology empowerment, quality and safety control, ecological coordination and deep cultivation of subdivision fields in the “platform value”, so as to win the recognition of more users with better, more intelligent and more refined services. < / P > < p > “the market volume of online car Hailing is very large, and there are many opportunities for segmentation. Travel enterprises with their own unique service advantages and good use of household registration will gain more market opportunities by virtue of their own advantages.” Wei Dong said that in the long run, the segmentation of the whole mobile travel industry, refined operation and customized products are the way forward. Shouqi will also firmly invest in the scene, promote service upgrading through travel, and link service ecology. < / P > < p > it is worth noting that in addition to the original special car business, Shouqi car Hailing is also involved in new businesses such as taxis and Valet driving. Recently, Wei Dong also disclosed in public that the first step is to start from the company’s internal staff carpooling, and how to carry out downwind car products under the condition of ensuring safety is also studied. < p > < p > however, he said that the company would choose to diversify forward, backward or integrated in the industry value chain of the original main business. In this way of industrial chain expansion, it is possible to open up a new and imaginative industrial space. Even if the company sets foot in new business, it will mainly consider whether it is “relevant diversification”, and will not do “unrelated diversification” with great span. < / P > < p > “there will certainly be more new business opportunities in 5g era. We will adhere to the above principles and make decisions according to the development stage and situation.” Wei Dong finally said.