Wang Jingdong, director, vice president and Secretary of the board of directors of Gree Electric (000651. SZ), for personal reasons, submitted a written resignation report to the board of directors of the company on August 17. It was a signal that he was dismissed from the position of financial director of Gree Electric Appliance ten days ago. A senior person in the industry disclosed to the first finance and economics reporter that Wang Jingdong had heard rumors about his resignation two months ago. Another industry insiders speculated that this may be for the new dongpai CFO space. On the evening of August 17, Gree announced the resignation of Wang Jingdong, and announced that Zhang Wei, director of Gree Electric, would temporarily perform the duties of secretary of the board of directors, and the company would appoint a new secretary of the board of directors as soon as possible. The financial director of Gree Electric appliance is now served by Liao Jianxiong, assistant to the president and director of finance department. Gree Electric said that the company’s board of directors will not be less than the minimum number of members of the legal minimum and affect the normal work, thanks to Wang Jingdong for his hard work in the past. < p > < p > at present, wangjingdong directly holds 0.01% of Gree’s shares. The first financial reporter dials Wang Jingdong’s mobile phone, which has become a vacant number. The shares of Gree Electric fell 0.65% to 56.43 yuan / share at 10:00 a.m. on August 18. The year 2020 will be a tough year for Gree. Last week, Gree Electric Co., Ltd. continued to rank 436 among the top 500 fortune 2020 companies with a total revenue of 2005.08 billion yuan in 2019. Wearing a halo on your head can’t cover up the current challenges. This year’s novel coronavirus pneumonia has brought impact to the air conditioning market and the line. In the first half of, the net profit of GREE electric appliances is expected to drop by 50%. < / P > < p > not only has its performance been under pressure, Gree has also encountered “close” pursuit from its rival Midea in the main business of air conditioning. According to the monitoring data of AVC’s offline weekly report in the 33rd week of 2020, from August 10 to August 16, Gree’s air-conditioning retail sales in the domestic offline channel reversed the situation that the United States surpassed in the previous three weeks, jumping to 31.5%, slightly 0.2 percentage points higher than that of the United States. According to the monitoring data of Aowei cloud in the 32nd week of 2020 air conditioning online weekly express, from August 3 to August 9, Midea has% percentage points in the domestic line. Considering the impact of the epidemic this year, the proportion of air conditioning online sales has increased. According to the data of online and offline channels, Gree and Midea are very close to each other in the domestic air conditioning market. < p > < p > new epidemic situation, new retail and new energy efficiency, the air conditioning industry has encountered many new variables this year. Gree is struggling to maintain its leading position in the household air conditioning industry. Midea Group will implement digital transformation in an all-round way this year. The factory will directly face the retailers, manage the logistics “one inventory”, direct the products to the terminal, reduce the circulation cost, and transform the agent into a service provider, so as to improve the efficiency of the supply chain, and make room for customers and users. Under the leadership of Dong Mingzhu, chairman and President of Gree, Gree Electric Co., Ltd. has also boldly tried new retail this year. Since April, it has held live delivery activities, and in August, “Gree dongmingzhu store” was opened offline for the first time. However, as Gree has always relied on the huge offline distributors and exclusive store system to sell, the live promotion has impacted the original price system and interest pattern, making it difficult for agents to ship goods and accumulate inventory. < p > < p > since July 1 this year, the national new air conditioning energy efficiency standard has been officially implemented. The production of the old energy efficiency grade products has been stopped, and the sales of the old products have been stopped for one year. Midea quickly switched the new and old energy efficiency standards of air conditioning products in the whole line; due to the large inventory of Gree, the new and old energy efficiency standard products were switched more slowly. Since August 1, the new air-conditioning cold year “opened”, Gree absorption channel business more difficult than in previous years. By the end of 2019, Gree Electric Co., Ltd. completed the mixed ownership reform, and introduced the subsidiary company of hillock capital to become the new major shareholder of the company. However, due to the decentralization of equity, Gree Electric Co., Ltd. from < / P > < p > to Wang Jingdong’s resignation, the above-mentioned insiders told the first finance and economics reporter that Gree’s performance in the past few years has remained the old capital, and it is difficult to do data and finance this year It will be difficult to deal with the affairs, but it is also possible that the new shareholders have plans to send the vice president of finance.