Wang Ji, board chairman of Shengqu Games: exploring brain science and finding the way of frontier development

Sina science and technology news on the morning of August 21, Shengqu game and Zhejiang University jointly built the “Zhejiang University legend innovation research center”. The legend center will realize industrial application in the new direction of artificial intelligence such as digital medicine, digital organs, human-computer integration intelligence in games, dream research, etc. Wang Ji, CEO of century Huatong and chairman of Shengqu game, said that the breakthrough of cognitive science represented by brain science is likely to bring about the next industrial revolution. With the blessing of brain science, future game development will help users to socialize, learn and treat diseases, and participate in the cross exploration of human brain and computer. As the first game enterprise to explore brain science in the industry, Shengqu game hopes to make a breakthrough in this field in the next decade, and find a frontier development road by participating in the cross exploration of human brain and computer. Wang Ji stressed that Shengqu game is not only a game company, but also a technology-based enterprise. Since its establishment 20 years ago, not only does every Internet technology upgrade bring new development opportunities, but also seize the opportunities of mobile Internet, 5g cloud game and big data “new infrastructure” and make full layout. From “borrowing the east wind” to “creating the east wind”, Shengqu game will participate in entertainment, perception and creation of more happiness, and even stimulate potential wisdom in the field of brain science, in the entertainment scope of the game, as well as the wider life range derived from the game. Through the “digital medicine” of interactive experience and the study of dreams, etc., Shengqu game will participate in entertainment, perception and creation of more happiness, and even stimulate the potential wisdom, through the brand-new interactive experience such as “digital medicine” On top of cutting edge technology. In his opinion, the construction and development of legend center is a road of sustainable development, which helps enterprises formulate long-term strategies, attract first-class talents and realize better transformation of scientific research achievements. In the future, legend center will build a research highland in the new direction of the integration of brain science and artificial intelligence, and realize the application of Frontier industries. (Dapeng) < / P > < p > thank you very much for all the leaders of Zhejiang University and your friends for joining us in the founding ceremony of our legendary innovation research center. As a private enterprise in China, we also hope to do something for the future research. When I first met President Wu, I was born in Hangzhou and grew up in Hangzhou. Unfortunately, the University didn’t come to Zhejiang University. Through this opportunity, I was able to return to my hometown and finally returned to the embrace of Zhejiang University. < / P > < p > the first question is, as a game company, why does Shengqu game now open its mind to this game carrier? Every year, China’s largest game exhibition is called China joy. This year, the leader of the Propaganda Department of the CPC Central Committee made a special remark at the speech meeting, saying that China’s game companies played a role in relieving the national tension during the epidemic period. I think this is an affirmation of our whole industry and the game has played a very healthy role. With the company of the game, people isolated at home during the epidemic will feel that time passes quickly and feel happy. To be honest, the epidemic has indeed affected many industries, but it has indeed played a certain role in promoting our online game industry. I remember that in the year of SARS, we were in Hangzhou at that time. As we all know, peak game developed rapidly at that time, and then it was sold to Zhejiang newspaper group in 2012. < / P > < p > now we are focusing on brain science. We are the first game company in China and the first Chinese game company willing to do this. I used to think about how to explain why we did it. First of all, in terms of definition, modern medical research on human beings is physical and physical. In fact, the main difference between human beings and animals is in consciousness. < p > < p > anything at the physical level can be analyzed digitally. It can be measured by using digital tools. Finally, it can be refined to micro level units of molecules and cells. However, we lack tools in the study of spiritual consciousness. If we give a definition to the game, I think the game may be a digital tool customized for the ideological field. For example, after the emergence of artificial intelligence algorithm, it can be predicted according to the calculation of artificial intelligence, and predict all the possibilities of the following 20 steps and 50 steps. Although it is a go game, it is also a good digital tool. Therefore, the game constructs a virtual scene, which is highly similar to the real scene. Its key role is to define the best digital tool of artificial intelligence. This is the first definition. < / P > < p > the second one is the correlation between games and brain science. Our brain makes its own judgments through the real world, but the real world is still obtained through perception, which is perceived through our eyes, nose and ears. When we do the game, we also build a virtual scene. We simulate the sounds and pictures of the real world to give the players a sense. People’s judgments in the virtual world will gradually converge with those in the real world. As long as the technology is mature enough, the virtual world constructed by us will become more and more “real”, which can make people judge the real world in the virtual world the same as the real world. This is the perception of the interactive technology of the game to the future Can play a great role. Thirdly, from a philosophical point of view, we refer to brain computer interface in the research direction of legendary innovation research center, so that human immortality is no longer a dream; if consciousness can be preserved, our memory can be preserved, which is a kind of immortality to some extent. Finally, I would like to talk about why we cooperated with Zhejiang University. Shengqu game has been established for 20 years. In the first ten years of the Internet, we are the lucky one of the times. In 2001, the most core product is legendary game. Because of our outstanding performance in the realization of the game, we quickly obtained a very large development opportunity. Then we established literature, music, UGC video and other ecology outside the game, and explored box, tablet and even application providers We didn’t have the concept of Apple store when we did these platforms. We not only want to explore various types of digital games, but also to make them a joint enterprise. < p > < p > in the second decade of China’s Internet, ecotype Internet enterprises such as Tencent and Alibaba have caught up with each other. If Shengqu game is a cultural person in the first decade and a follower in the second decade, we hope that starting from this year, we can get ahead in the third decade and make breakthroughs in cutting-edge science and technology Any breakthrough can create a Google level enterprise in the future. We also hope to place the company’s future in the cutting-edge science and technology field, not to mention the powerful country of science and technology. At least we are standing on the wings of a butterfly. We want to be the first batch of passengers and let them take off from the origin of the Amazon rainforest as the first batch of “passengers” and set off a storm of the times. < / P > < p > in the past, we used to deal with architecture, computation, coding, special effects, etc. in the future, game development must be supported by brain science, and will participate in the interaction with dopamine, nerve factors, serotonin, etc. we hope to find a frontier development path by participating in the cross exploration of human brain and computer. < / P > < p > in fact, as you can see, the United States approved a new game prescription drug this year to help children with ADHD improve their condition. The treatment principle of this game is that a patient drives a flight to break through a barrier in the game, and adjusts the difficulty of the game according to different performance in the process of breakthrough, so as to analyze the specific cognitive defects of children patients. We also participated in another project in Shanghai, which is to realize the recognition and correction degree of Alzheimer’s disease patients by constructing the whole Shanghai Lane and street environment, including supermarkets and cinemas, so that the elderly can enter the supermarket in this environment. Because people don’t know the degree of dementia, whether it’s level one or level 10, we have a clear standard for the degree of body damage, but we don’t know the degree of amnesia. Therefore, we hope that this innovation research center can obtain the license of China’s first digital drug, so that our game can enter this field. < p > < p > then, why can we be together with Zhejiang University? In fact, as we all know, the biggest fear of science and technology enterprises is that they are lagging behind in the frontier exploration of scientific research, so we will continue to make some layout of frontier science. As an entrepreneur, I also know some of my own shortcomings. Although we hope that our foundation will be evergreen and we hope to be a century old enterprise, in fact, we can not spend a hundred days. Once we are faced with twists and turns, our instinct is to increase revenue and reduce expenditure. At the critical moment, if enterprise managers want to adhere to the work of cutting-edge science, they will finally implement it in the form of colleges and universities. In the past, our founder also handled Shanda Innovation Institute. But in fact, the exploration of frontier science like brain science will last at least 10 years, 20 years or even longer. As an entrepreneur, whether he can continue to invest and recruit better talents is a great challenge. Because in the next decade, if we are not at the forefront of this era, the most cutting-edge talents will go to other companies. Only colleges and universities are very suitable for long-term scientific research exploration in terms of system. Whether it is from the guarantee of funds, talents, or research needs, I think the management constitution of continuous scientific research is the foundation and fundamental. Therefore, we believe that scientific research institutions like Zhejiang University are more suitable for brain science research. The second point is that the exploration of a cutting-edge science requires continuous international exchanges and the participation of think tanks. We think Zhejiang University is also the most suitable one. Under the leadership of president Wu, Zhejiang University began the research of brain science as early as 2006, and has accumulated for 10 years. It is not only today that we want to do this, but also the strength is unique Questionable. < / P > < p > Third, what role can enterprises play in the field of brain science? I think that is to market and industrialize the scientific research achievements, which is the biggest role that the company can play. In this respect, American universities have done a better job. They have guaranteed the whole process from the establishment of scientific research projects to the implementation of industrialization, including the mechanism of venture capital, which can be invested in a little bit or even listed on a large scale, and finally become a global enterprise. This is a way of development. We also hope to cooperate very closely with Zhejiang University, From the establishment of scientific research projects to industrialization, we can play a role of booster, we can accurately grasp the trend of this market, and finally let the school enterprise cooperation to create