On August 11, Suning e-buy chairman Zhang Jindong disclosed the latest achievements of retail cloud: 6650 stores nationwide, 2.8 billion sales per month, 364 new stores per month, covering 31 provincial administrative units, more than 6000 villages and towns, and involving 200 million users in the sinking market. < p > < p > in February this year, the growth rate of Suning retail cloud platform reached 200%, and the sales scale in the second quarter increased by 170% year-on-year. Offline appliances overall bleak second quarter, this figure is quite prominent. < / P > < p > the so-called “retail cloud” is a “Suning home appliances” launched in the sinking market of counties and towns by using the local resources of franchisees, connecting with the surrounding stores, and facing the business types at or below the county level in the sinking market, and transplanting the Internet technology to the stores in the villages and towns through the strategy of “store merchant + e-commerce + retail service provider”. < / P > < p > the retail cloud model was initially started in 2017, and it was once called the vanguard layout in the strategy of “one big, two small and many specialties” together with Suning stores. The logic of Suning e-buy’s development of retail cloud business is that by absorbing rural husband and wife stores, it can switch from “heavy assets” to “light assets” mode. It does not need to bear expensive operating costs, and can play its own supply chain and financial advantages. For franchisees, it needs to be responsible for purchasing, logistics, selling goods, logistics and other links in the past to make use of them Acquaintances in small towns sell goods. For the effect of the transformation of retail cloud stores, Gu Wei, senior vice president of Suning E-mart, revealed in an interview with an interface news reporter that the average sales volume of the upgraded retail cloud door stores has increased by more than two times, the inventory turnover has increased by six times, the repurchase rate has increased by 100%, and the profit margin is 2-3 times of that of similar formats in the market. In view of such achievements, Gu Wei predicted that by 2021, the number of retail cloud stores could exceed 12000, and said that the goal was “not difficult to achieve”. < p > < p > after the precipitation of users, the retail cloud also tries to introduce more brands. Gu Wei disclosed that in the past, in the initial stage, retail cloud was mainly developed in the town level market. This year, the channel structure has changed, which will increase the cooperation of KA customers and the development of county-level market, so as to build more solid infrastructure in the market at and below the county level, and also cater to the policy hot spot of “new infrastructure”. < / P > < p > in addition, retail cloud announced the c2m plan at this year’s Partner Conference, trying to combine with home appliance brands, and feed back refined user consumption and usage information data to factories in a platform based operation mode. What retail cloud wants to do is to make the supply chain, channel, operation efficiency and user experience more Internet-based. Therefore, it is necessary to enter the brand. < / P > < p > for Suning e-buy, which started as a home appliance store, although Zhang Jindong constantly emphasizes the thinking of online and offline linkage, what he is good at is the operation and promotion of home appliances and stores. As an innovative business form in Suning’s Internet stage, retail cloud actually undertakes the accumulated store opening experience in the past and the dividends that the group attaches importance to the Internet. In recent years, subsidence is a popular keyword. There are nearly 300 prefecture level cities, 2000 counties, 40000 townships and 660000 villages in China. About 68.5% of the population live in the “sinking market”, and nearly one billion consumers are the most wanted market for Internet enterprises outside the red sea of the first and second tier cities. Gu Wei said that in the coming year, retail cloud will be promoted from the dimensions of supply chain, channel, operation efficiency and ecological evolution of the platform, and in the future, he will consider bringing the successful franchise mode of retail cloud into Suning small stores.