On August 11, 2020, the world’s first transparent home TV was born! What’s more, it’s not the traditional giant that launched this product, but the new king: Xiaomi! In 2019, Xiaomi won the first place in China’s color TV market with the achievement of 10 million sets. At the same time, in the Indian market is also cut through the thorns. However, this did not let Xiaomi “stop to rest”. The strategy of Hongmi Xiaomi double brand, high and low market stratification and transformation to high-end was coming. < / P > < p > indeed, the sales volume of Xiaomi is too low. As for 2017-2018, the world’s fastest single model broke through one million TV sets, and the millet was 32 inches, which is the “true portrayal behind the achievements of ten million”. That is, the industry generally believes that millet flour effect and price war is the key to the rapid increase in sales. In 2020, Xiaomi TV, like many of its peers, has encountered an epidemic crisis. However, compared with other brands with high-end line support facade, large screen and large-size products maintain a rapid growth. Xiaomi’s large screen market has just begun to layout. At the same time, the performance of Xiaomi mobile phone products in the first half of 2020 is not so good, which seriously affects the support role of “fans” market on the color TV market. According to a recent report released by counterpoint, a survey agency, in the second quarter of the year, smartphone sales in mainland China increased by 32%, Apple’s iPhone sales increased by 32%, Huawei’s sales increased by 14%, and millet sales fell by 35%. < / P > < p > < p > “disaster never comes singly.”. In the Indian market, millet products, including TVs and mobile phones, are also facing more and more challenges. Changes in relevant policies, including competitors and India, have brought a lot of uncertainty. < / P > < p > it can be said that the superposition of internal and external causes, pains in the transition period, and the enhancement of competitive products’ power will cause resonance in the millet color TV plate in 2020. At this time, millet most needs is “image height”. From last year’s master series planning to this year’s first transparent OLED millet, we must tell the market that “Xiaomi line is not only because of the high quality and low price, but also because of innovation and breakthrough” – especially after Huawei won the first OLED TV award of “mobile phone brand”, Xiaomi won the first transparent OLED in the world, which is of great significance in “great confidence”. < / P > < p > “transparent display” is a very good brand name card. However, just like many innovations in the history of color TV, 3D TV, curved TV and curl TV have not “finally won the market”, and the prospect of transparent OLED TV is still unknown. < / P > < p > historically, transparent displays have been largely used in “commercial areas.”. And it is the special needs of commercial display effect, will adopt transparent display. From a technical point of view, LCD TV screen itself is transparent, if the use of side backlight LCD TV can achieve good perspective effect – however, the transparent application of LCD TV has not been “carried forward”. From the perspective of the real market, there are many OLED TV brands. Why do other manufacturers, those enterprises that have launched OLED TV for five years, not enter the transparent OLED TV market? There is no reason for this phenomenon. At the Xiaomi transparent OLED TV conference, Xiaomi said, “from the technical principle point of view, it is divided into non transparent area and transparent area. The non transparent area is responsible for displaying images, and the transparent area can make light penetrate and realize transparency. Xiaomi transparent TV overall refinement of OLED pixel design, reduce the pixel, so as to reserve a transparent area, to achieve high transparency < / P > < p > If I understand this correctly, the transparent area of Xiaomi transparent TV can’t be closed – isn’t it that the “light can also be projected” behind the screen when watching the picture, will it have a great negative impact on the overall visual effect interference and visual real-time contrast experience? < / P > < p > at the same time, the OLED pixels are reduced, which will inevitably reduce the effective luminous area – the brightness of color TV will be reduced! Compared with LCD TV, OLED TV has no advantage in brightness level. Referring to Xiaomi’s other 65 inch Master Series OLED TV, the power is 500W. This 55 inch transparent TV picture is 40% smaller, but the power is only 190W – the power drop is more than 60%, and the probability of brightness sacrifice is not small. After further sacrificing brightness for transparency, the effect of OLED transparent TV may be a little worrying. < / P > < p > of course, there is another technology option for OLED transparent TV, that is, the main sacrifice is the physical resolution: the resolution of Xiaomi transparent OLED TV is 1920 * 1080 instead of 4K, which is not a highly competitive news for the popularity of 4K today. < / P > < p > even if they can withstand these performance changes, consumers will have higher requirements for the “TV wall” if they choose transparent TV: after all, the TV is turned off for a long time. At this time, the background wall is directly perspective. If there is no “feature” or “beauty” in what you see through TV, the meaning of transparent TV will be lost – there is no significant improvement in the aesthetic difference between the home and the black screen TV: the original black screen, now the TV background wall. < / P > < p > to sum up, the world’s first home OLED transparent TV has a lot of reputation and chewing. However, market acceptance remains largely unknown. In particular, the sky high price of nearly 50000 yuan, corresponding to the 55 inch 2K product, is not worth buying. Consumers must pay more attention to it. At least the author believes that the peak of this technology should be the “special needs” favorite, rather than a better choice for conventional TV applications.