Tiktok announced the first video creators to receive its “creators fund,” a $200 million foundation that rewards popular content creators.
a total of 19 creators won awards, including David Dobrik, Brittany Tomlinson, Cheyenne Jaz wise, justice Alexander, Michael Le, Marissa Ren, etc. While many of the winners come from entertainment backgrounds, such as Dobrik and Smith, who are YouTube creators, there are some who come from non media backgrounds.
Dr. fayyes（ Dr.Fayez ）(@ lifeofdocator) is an emergency doctor. He started using tiktok in 2019. His main purpose is to help the public understand medical misconceptions and doctors’ daily life. Matt gresia (@ mattgresia) is an entrepreneur who uses tiktok to teach business skills to 130000 fans.
tiktok announced the $200 million award fund in July last year, and a spokesman for the company said the project was designed to support creators eager to make a living out of the app. It is not clear how often and how much to reward. But a tiktok spokesman said it was an ongoing project.
to be eligible for the award, the creator must be “18 years old and meet the minimum requirement of 10000 fans”. In the past 30 days, the cumulative number of video viewing has reached at least 10000 times, and the original content that does not violate the community criteria should be published. ”
in contrast, creators can also earn advertising revenue through YouTube’s creator project, need to have at least 1000 fans and attract at least four hours of viewing time in the past 12 months.
“it takes time and energy to create compelling and meaningful content, and our creators are as keen to share stories and connect audiences as we are to serve them and the wider audience.” Said Vanessa Pappas, tiktok’s US general manager.
the company’s goal is to increase the size of the fund from $200 million to $1 billion over the next three years. The fund is currently only available to creators in the United States, but it hopes to create more funds for the world in the future. It is understood that the application channel will be opened later this month.