On the evening of August 10, douyu announced that the company’s board of directors had received a non binding preliminary proposal from Tencent, suggesting that douyu and Huya should enter into a share exchange and merger agreement, and Huya or its subsidiaries would purchase the issued ordinary shares of douyu. Betta said the board planned to review and assess the potential deal and had not made any decision. Dong Rongjie, CEO of Huya, also issued an open letter to Tencent on August 11. He said that the company’s board of directors had not made any decision and would carefully review and evaluate the proposal. < p > < p > on the evening of August 10, douyu announced that the company’s board of directors had received a non binding preliminary proposal from Tencent, suggesting that douyu and Huya enter into a share exchange merger agreement, and Huya or its subsidiaries will purchase the issued common shares of douyu. Betta said the board planned to review and assess the potential deal and had not made any decision. Dong Rongjie, CEO of tiger tooth, also issued an open letter on August 11, announcing the merger proposal issued by Tencent a few days ago. He said that the board of directors of the company had not made any decision and would carefully review and evaluate the proposal. < p > < p > after the announcement, the shares of douyu and Huya both fell sharply. As of the end of the day, the market value of douyu and Huya reached US $4.435 billion and US $5.277 billion respectively. < / P > < p > Tencent needs an internal platform for professional user generated content (pugc) to collaborate with Tencent’s game business with the highest profit. Tiger teeth, fighting fish and Penguin E-sports are the best choices for this role. < / P > < p > with the end of the “thousand broadcast war”, the industrial pattern of “two super and multi strong” has been basically clear, and douyu and Huya are the top two players in the field of live game. According to the “Analysis on the market size and user scale of China’s game live broadcasting industry in 2020”, the current market share of Betta and tiger tooth is 36.5% and 45.9% respectively, and their cumulative market share is more than 80%. < / P > < p > according to the data of xiaohulu big data platform, the top 1000 hot anchors are concentrated in the head game live broadcast platform, among which Betta and tiger teeth are in the leading position in the number of head anchors, accounting for more than 30% of the top 1000 hot anchors in the whole platform. According to the annual reports of douyu and Huya in 2019, Tencent holds 38% and 36.9% of the shares respectively, and the voting rights reach 38% and 50.9% respectively. On August 10, Huya announced that Tencent had signed a share transfer agreement with huanju group and tiger tooth CEO Dong Rongjie. According to the agreement, huanju group and Dong Rongjie will transfer 31 million shares of Huya class B common shares to Tencent. By then, Tencent’s shareholding in Huya will increase to 51% and have about 70.40% of its voting rights.
is from the short video track B station, Kwai Fu, watermelon video is accelerating the layout of the live broadcast of the game, snatching the user’s time and eroding the advertising market share of the live broadcast. Tencent needs to create a “strong leader” inside the defense to consolidate its position in the field of live broadcasting. < / P > < p > Huya and douyu are seriously homogenized in terms of live broadcast content, operation mode, cash flow channel and user coverage. The first quarter financial reports of both companies in 2020 show that their revenue is still highly dependent on direct broadcast income, and the proportion of direct broadcast income in the overall revenue is more than 90%, and the revenue structure is single. At the same time, they are facing the dilemma of user ceiling, and the average monthly life of Huya is relatively higher than that of the last quarter With an increase of only 1 million, the average monthly life of Betta decreased by 7.7 million compared with the previous quarter. According to the data of mob Research Institute, after 2019, the overall user scale of the whole pan entertainment live broadcast, including game live broadcast and entertainment live broadcast, has stopped growing and basically maintained at the level of 160 million. Live track has officially entered the stock competition stage. < p > < p > data from China Internet Information Center (CNNIC) show that among all kinds of Internet applications, live broadcasting is the only area where the annual growth rate of the number of users declines. During the same period, short video rose rapidly and occupied live video users. The number of short video users was 648 million, and the user utilization rate was 78.2%. Tiktok, which is brought up by content, traffic and even social chain, such as jitter and Kwai, is growing rapidly, and is also attacking the original live platform.
first Tencent investment B station and fast hand, since 2015, Tencent has carried out four rounds of investment to B station. According to the announcement issued by B station in April this year, Tencent holding shares were 13.3%, Tencent also carried out four rounds of investment for Kwai Kwai, and the shareholding ratio reached nearly 20%. < / P > < p > station B itself started with ACG culture, and games are an important part of its community culture. Its user stickiness and value identity envy other communities. Recently, station B is also making efforts in the field of live game broadcasting. In 2019, the revenue of live broadcasting and value-added services of station B will increase by 183%, reaching 570 million yuan, mainly from E-sports live broadcasting. Signing up with Uzi and other well-known E-sports players, Feng Timo, the “fish fighting sister”, won the exclusive live broadcasting right of hero League global finals in China for three years with 800 million yuan. In addition to purchasing the copyright of head video games, station B also explored in the field of game live broadcast through self-made video games and variety shows, and the establishment of E-sports clubs.
Kwai Kwai launched the 100 game game creator support program in 2019. At the 2020ChinaJoy global competition conference, Tang Yuyu, the head of fast game, first disclosed the monthly live user data: the live broadcast live activity exceeded 220 million, and the short video game live more than 300 million. This month, the number of live has exceeded tiger teeth and Betta. Meanwhile, the Kwai TSE also revealed that the game Association will be divided into the highest proportion in the first tier platform. In the future, it will generate 5 billion capital and 100 billion traffic to support game content creation. At the same time, it plans to join hundreds of universities to help the training of talents in electric power, and create an open and win-win game competition ecosystem.
tiktok tiktok of another short video giant also joined the war. Data from the third party data platform App Growing showed that the first quarter of 2020, the game industry had put the most advertising on the flare, and the proportion of February was over 30%. Even the small game had pulled about 12000000 of the new users through the 200 million volume of the jitter.
officially launched the tiktok video of the volcano in January 2018. The platform was completed in the middle of the three platforms, including the jitter, watermelon video, and volcano video. In April, tiktok announced that it would introduce 1000 live guilds, and will further open the traffic entrance and optimize the live broadcast Plaza. As the two giants of China’s game live broadcast, douyu and Huya have high brand awareness, and their market share and market value are not significantly different. Both sides have their own advantages in terms of cash flow and daily life, and there is no absolute advantage. However, there are no two tigers in one mountain. If they are merged, how to keep their original brands and teams, how to arrange employees properly and who will be in charge after the merger The discussion will continue. < / P > < p > for douyu and Huya, although no one wants to give up their “land” that they have been working for several years, the fact is that when the top management of douyu and Huya decide to hand over the status and voting rights of major shareholders to Tencent, the decision-making power and future trend of douyu and Huya are all in the hands of Tencent. < p > < p > if the acquisition is made, the betta executive team will become the senior management team of the new company, the Beijing News reported. The way to merge the fighting fish and tiger teeth is to get through the content, but the two teams operate independently, and the brand will continue to be retained. < / P > < p > no matter who goes or who stays, Tencent must have the final decision-making power after the merger. According to previous announcements, Tencent interactive entertainment business group (IEG) has sent a considerable number of executives to both sides to coordinate the relationship between douyu, Huya and Penguin video games. Zhou Song, deputy general manager of financial management of Tencent interactive entertainment business group (IEG), was appointed director of douyu board, Zheng Lei, general manager of IEG user platform department, was appointed as director of Huya board, and general manager of Tencent interactive entertainment group was appointed chairman of Huya. In the game field, Tencent has almost no rivals. The whole game live broadcasting industry has entered the era of oligopoly dominated by Tencent. < / P > < p > in the upstream of the industrial chain, the copyright of some of the most popular games in China is mainly in the hands of Tencent. At present, the League of heroes, DNF, survival of the Jedi: the big escape, peace elite (the original survival of the Jedi: stimulating the battlefield), crossing the line of fire and the glory of the king almost occupy more than 90% of the popularity of all the live game platforms, and these products belong to Teng Therefore, Tencent has absolute power under its banner. In addition, Tencent has become one of the most popular sports events in the league, and has become one of the most popular competitions in China. < p > < p > in MCN, in March this year, Tencent promoted the merger of MCN geese culture and elephant, and established a new little elephant goose group. After the merger of the two companies with a valuation of more than 1 billion, they have become the No.1 game MCN in the industry. It is reported that the new company expects to go public in the United States within the year. < / P > < p > from the upstream game products, to the midstream E-sports events and MCN, and then to the downstream live broadcasting platform, Tencent almost owns the discourse power of the entire industry chain.