Entertainment Group also announced the formal strategic cooperation with KOBALT music, cooking vinyl, genie music, GMM Grammy and mango TV. From now on, the quality content of the world’s top brands / record companies and video platforms will be fully launched on Tencent Music Entertainment Group’s QQ music, cool dog music, KuWo music, national karaoke and other platforms. At the same time, Tencent Music Entertainment Group will open a comprehensive and innovative value cooperation mode with relevant brands, and work together to bring global high-quality music content to users, inject new vitality into the global music industry, and build a more abundant and three-dimensional music content service ecosystem, making music value full of infinite possibilities.
this time, brands with Tencent music entertainment group have reached strategic cooperation, covering Europe, America, Japan, South Korea, Southeast Asia and other countries. The content is diversified, from popular to independent pioneer, from film and television music to variety music, from Classic Golden Songs to new voice: including KOBALT music, the “leader of pop music” whose business scope covers behind the scenes of music, and the European pioneer independent brand cooking, which owns many of the world’s top musicians such as Marilyn Manson, cranberry and “little god child” Vinyl, genie music, one of the largest music distribution companies in South Korea, which produces several popular film and television variety shows such as “forced landing of love” and “show me the money”, as well as GMM gram, Thailand’s largest international record publishing company, and mango TV, which continues to create phenomenal films and variety works such as “sister riding the wind and waves”. Tencent Music Entertainment Group has brought more abundant and diversified music content for users through strong cooperation with many head brands.
on the basis of strengthening content leadership, Tencent Music Entertainment Group will also rely on its deep cultivation in China’s Internet Ecology, massive users and highly innovative product matrix, based on big data and deep user insight, join hands with a number of partners to carry out “strategic cooperation upgrading” from the global perspective: CO creation of content, publicity and distribution of online and offline multiple scenes Explore and cultivate musicians and other dimensions, develop more imaginative cooperation mode, and create more popular music content.
in 2020, Tencent Music Entertainment Group entered the first year of content symbiosis, and successively reached strategic cooperation with Fenghua records, being group, Comix wave films Inc., sure enough entertainment, Sony / ATV, modern sky and other brands at home and abroad. Just a few days ago, Tencent Music Entertainment Group and global music group renewed their multi-year strategic cooperation, and they will also establish joint venture music brands. This is also TME and Sony Music co founded liquid state, once again with the head record company to build brand cooperation. In addition to music content, this year, Tencent Music Entertainment Group launched online performance brand TME live to further meet users’ more three-dimensional and scene based music entertainment experience; it continued to make efforts in the field of long audio, further expand the long audio content pool; continue to increase support for original musicians, so as to help more musicians produce more high-quality original music content.
for a long time, Tencent Music Entertainment Group is committed to promoting the innovative and sustainable development of the global music industry, promoting the multi-cultural integration of global music, providing users with more abundant and high-quality audio-visual content and product experience, and helping the global music market release more extensive value.