Recently, we learned that “meow express” has launched its own brand in the end of “meow express”. < p > < p > Shentong express intends to use the “combination fist” to strengthen the discourse power of outlets in the end market, and help outlets reduce the terminal distribution costs, so as to curb the pressure of the whole link cost rise. According to an internal notice document issued by Shentong express headquarters on July 13 obtained by the interface news reporter, meow station is mainly aimed at the opening of Shentong express’s contracted area and agency stores. In addition to paying the store rent and personnel costs, it needs to pay the headquarters a deposit of 1500 yuan / store (refundable), a gun of 1399 yuan / piece (purchased through designated channels), and a door VI (300 yuan) and shelf (300 yuan). In the early stage, each store paid 3500 yuan of operating costs to the headquarters, and also paid 0.035 yuan / SMS fee to the headquarters in the form of advance payment. < / P > < p > meow station will operate as an independent brand. The system has been connected with peer systems, and can collect express from Zhongtong, Yunda, Yuantong and Baishi, and will be connected with Jitu, Tiantian and depang in the future. In order to better drainage, the charging price of meow station will refer to the collection price of local three-party platforms and peers. The strategy is that the initial charge is 0.05 yuan / ticket lower than that of peers. According to insiders of Shentong express, “the project is still in its infancy and in the trial operation stage.” The reporter of the interface learned that the franchisees of Shentong express in some regions have received the document from the headquarters. Some provinces and autonomous regions are specially responsible for the business implementation and process audit of meow station, and some franchisees of Shentong express said to the reporter that “they have not heard of this project.”. < p > < p > Shentong express headquarters plans to build 3000 meow stations nationwide by September 30 this year, and 6000 stations by December 31 this year. < / P > < p > a first-class franchisee of Shentong express told the interface reporter that he had submitted an application recently. He was very interested in the rewards provided by the headquarters, and was optimistic about the self built brands of each express company’s headquarters, so as to master more terminal resources. < / P > < p > according to the above-mentioned internal documents, the headquarters will provide subsidies of 2000, 3000 and 4000 yuan / store according to the size of the meow store after the monthly target of meow station is completed according to the standards and the acceptance of the headquarters and provincial (regional) companies. If the completion rate of outlets is high, they will also receive other cash rewards returned by the headquarters. < / P > < p > it is worth mentioning that after the controlling shareholder and actual controller of Shentong express company signed the stock option agreement with Alibaba last year, Shentong express has accelerated the integration of multiple business aspects with Alibaba. < / P > < p > in the terminal distribution business, according to the interface news reporter, since the second half of last year, Shentong express has proposed more outlets to join the rookie post station in the whole network, and the terminal construction of Shentong express is in-depth cooperation with the rookie post station, and is included in the performance evaluation of provincial general manager and network leader. < / P > < p > and the rookie has been deeply arranged at the end, and the laying strength of rookie post station and express cabinet is not small. At present, the functions and positioning of meow station and rookie station are roughly the same, and they also adopt the mode of joining in, and the relationship between them is quite subtle. In this regard, Shentong express headquarters clearly stated in the document that “meow station will avoid the competition with rookie post station, and form complementary with rookie post station.” < p > < p > specifically, in the area where the rookie post station has not been opened, Shentong express outlets are required to vigorously promote the construction of meow station; in principle, meow station should not be built in the area where rookie post station has been opened, but should be unified. Meow station can be built if it does not meet the standards for building a rookie station. < / P > < p > in terms of site selection, meow station is based on the blind area of rookie post station, and the location should be 300 meters away from the rookie post station. Meow station can be built without rookie post station in blank District, and then there is rookie post station. Meow station is still operated as an independent brand. It is reported that the promotion of self built terminal brand “meow cabinet” is the second phase project of “escort plan” implemented by Shentong express group. “Escort plan” is the core work of Shentong express network management in 2020, which requires the whole network to fully understand the importance of terminal project landing. To this end, Shentong express is building a combination mode of “post station + Express cabinet” at the end. In July last year, Shentong express invested 30 million yuan to establish Shanghai meow cabinet Intelligent Technology Co., Ltd., and since June this year, it has promoted the self built express cabinet brand “meow cabinet” throughout the network. < / P > < p > the “last mile” link at the end is the pain point of express delivery industry. At present, there are multiple delivery modes of door-to-door, arrival and arrival. However, compared with the traditional door-to-door delivery method, the package placed in the post station or express cabinet is faced with the problems of legal compliance and cultivation of user usage habits. < p > < p > among them, there are such professional third-party brands as rookie post station and kuaibao post station; among express companies, there are more than 20000 “neighborhood post” end service points in towns and villages, and it is expected to reach 50000 by the end of 2022; Yuantong’s self built brand “Yuantong mother station” has more than 35000 terminal stores by the beginning of June this year; Zhongtong Express has launched “Tu Xi supermarket” and “Tu Xi express cabinet” have been purchased this year; Yunda has its own brands such as “Yunda express supermarket” and “honey pot” self delivery cabinet; Shunfeng, Jingdong Logistics and other enterprises are increasing the laying of express cabinets. < / P > < p > it is not difficult to understand that under the background that various express companies are actively competing for terminal resources, Shentong express is deeply integrated with rookie post station on the one hand, and its own post station and express cabinet brand are introduced on the other hand to alleviate the weak foundation of Shentong terminal. As one of the earliest private express enterprises in China, Shentong express once occupied the position of “big brother” for quite a long time in the industry. Since 2015, Shentong express’s first market share position has been replaced by Yuantong and Zhongtong. Since then, Shentong express began to reform and seek changes, including increasing the proportion of direct sales of transfer centers and increasing technical investment.