From January to May this year, “Jiaqi Live Room” sold 450 million yuan of Shanghai products such as Meilin luncheon meat, bright milk, big white rabbit milk candy, etc.; the MCN institutions in charge of live broadcasting in Shanghai grew rapidly from five to more than 200, and the live broadcasting room ran out of the “acceleration” of Shanghai’s online new economy. < p > < p > in order to implement the requirements of the municipal Party committee and the municipal government to promote the development of online new economy, according to the work deployment of the state cyber information office and other ministries and commissions, the Shanghai Municipal cyber information office has been jointly launched with the municipal “anti pornography and anti illegal” office and the cultural market management office, the Municipal High Court, the Municipal General Administration Bureau, the Municipal Public Security Bureau, the Municipal Bureau of culture and tourism, the municipal market supervision administration bureau, the Municipal Education Commission, and the Municipal Commission of Commerce The half a year’s special rectification and standardized management of webcast industry focused on the whole process management of upstream and downstream industry chain of live broadcast industry, organized a number of symposiums, asked questions about the needs, and focused on solving the outstanding and difficult problems in the industry. < p > < p > Shanghai Netcom office plays a role of overall coordination mechanism, strengthens linkage and coordination with several industry competent departments, plays a “combination fist” in management, effectively curbs the chaos of webcast industry, builds a good network ecology, and promotes the healthy and orderly development of the industry. The municipal network and information office has fully implemented the regulations on Ecological Governance of network information content, guided the key Internet enterprises in 16 families to sign the letter of commitment for integrity and self-discipline, organized the website platform to conduct comprehensive self-examination and clean up harmful information, and actively promoted positive energy. By the end of July, Shanghai’s major live broadcasting platforms had checked, deleted and intercepted more than 74000 illegal and harmful information, closed 714 illegal and illegal accounts, and dealt with 3105 anchors. According to the law, the municipal market supervision bureau investigated and dealt with the illegal acts in the field of live network marketing, such as false propaganda, infringement of intellectual property rights of others, sales of fake and shoddy products, food safety and other illegal acts. Through the way of “full process notarization, live broadcast order”, 70 batches of products were sampled in June. The Municipal Bureau of culture and tourism has refined the qualification standards for network performance, carried out special law enforcement inspection on the network performance market, and investigated and dealt with the business units operating network performances and performing dramas (festivals) without permission. The Municipal Commission of Commerce Studies and formulates the guiding opinions on promoting the innovation and development of Shanghai live e-commerce industry. Recently, the municipal network information office and the Municipal People’s court organized two typical cases involving network live broadcast to respond to the concerns of social netizens and achieved good results. < / P > < p > under the guidance of Shanghai Netcom office and other departments, the key website platforms in the territory actively perform their main responsibilities and take a series of solid and effective management measures in the key management links of live broadcast industry, such as online broadcast reward, anchor with goods, and minors’ broadcast. Xiaohongshu strictly standardizes the real name management and hierarchical classification management of anchors and users. By establishing a cross platform linkage disposal mechanism, xiaohongshu strictly forbids the cross platform reincarnation of “blacklist” anchors; pinduoduo arranges strict live broadcast audit technical strategy according to the whole process of anchor’s entry, broadcast, live broadcast to off broadcast, and carries out 7 * 24-hour dynamic audit; Momo live actively promotes the anchor letter With the construction of hierarchical management system, scientifically set the top up reward quota to guide users to give rational rewards; Himalaya has constantly improved the youth protection mode, forced pop-up reminder on the live channel, and formed a joint force with parents to effectively prevent juvenile users from participating in live broadcast activities. < p > < p > in the next stage, Shanghai Netcom office will continue to take the network “Qinglang” special action as the general lead and starting point, give full play to the Department’s advantages, integrate all forces, continue to promote the standard management of the webcast industry, and combine with the centralized governance of commercial website platform and “We Media”, quickly and seriously dispose of a number of websites that violate the law and regulations as soon as possible In particular, minors should create a positive, healthy and energetic cyberspace. Welcome netizens to report according to the facts and participate in the comprehensive management of network ecology.