No enterprise wants to brake on the growth highway, just want to run faster and farther. On August 20, Alibaba released the first quarter performance of fiscal year 2021, with revenue of 153.75 billion yuan, a year-on-year increase of 34%. Net profit under non US GAAP was 39.47 billion yuan, up 28% year on year. Various figures show that Ali maintained a growth trend this quarter, and the tension between many new businesses and new formats has gradually emerged. However, the current growth is Ali’s market which has only been listed for several years. The competitors have not disappeared, but also become more and more powerful. The strong enemies around Ali are covetous. < / P > < p > if you want to maintain growth, you must always seek or even create new increments in the existing market. According to the data released in the financial report, in June 2020, the number of mobile mobile active users in China’s retail market reached 874 million, with a net growth of 28 million in a single quarter. In the 12 months to June 30, 2020, China’s retail market had an annual active consumer of 742 million, with a net growth of 16 million in a single quarter. < p > < p > in the incremental space, the sinking market and cross-border commodities all add to Ali’s financial report. Take Taobao special edition as an example, the number of mobile monthly active users is about 40 million. New users and consumers in the low-end market have become a part of Ali’s new market. Therefore, Alibaba has been expanding the supply of commodities to meet diversified demands. At the same time, the actual payment Gmv of tmall online increased by 27% year-on-year in a single quarter, and the growth rate of all major categories of commodities had approached or exceeded the end of 2019 before the outbreak of the epidemic. Ali explained in the financial report that the growth was mainly driven by higher purchase frequency and new users’ purchase, which also benefited from the hierarchical operation of consumers and category expansion strategy. It is understood that in this quarter, fast moving consumer goods, home furnishings and consumer electronics categories grew fastest. < p > < p > under the epidemic situation, the Gmv orders of tmall global increased by more than 40% over the same period of last year. To a certain extent, it reflects the strong demand of consumers for overseas high-quality and brand products, as well as the increase of online shopping caused by the limitation of international travel under the influence of the epidemic. At the same time, for the three months ended June 30, 2020, cross-border and global retail business revenue was 7.012 billion yuan, up 26% year-on-year. The growth was due to the revenue growth of lazada and trendyol. In a subsequent conference call, Cai Chongxin, executive vice chairman of Alibaba group, stressed that lazada’s Southeast Asian market is an important market in Alibaba’s international strategy, and Alibaba will use technology and artificial intelligence to achieve sustainable business development. Lazada is not isolated, but as an integral part of Ali’s system, “we hope that lazada can support local to local, China to Southeast Asia, and other parts of the world to Southeast Asia integration transactions.”. According to the financial report, by the end of June 2020, lazada’s quarterly order volume increased by more than 100% year-on-year.
when Ali has broken the barriers between financial and life services, the contribution of Alipay to Vietnam has been increasing. In the eyes of the outside world, Ali’s local life services, represented by hungry men, need to fight back quickly to expand the market share. According to the financial report, the local living income reached 7.101 billion yuan, up 15% from 6.18 billion yuan in the same period last year. The proportion of local living income in total revenue was 5% the same as last year. Ali’s local living service income mainly comes from the platform Commission of instant delivery and famo, the service charge for providing distribution service and other service fees. < p > < p > in April this year, Gmv showed positive growth, and its performance continued to improve in this quarter. Ali explained in the financial report that the unit economic benefit of a single order of instant distribution business in this quarter was positive, reflecting the improvement of distribution network efficiency and marketing efficiency.
, it is worth noting that as of June 30, 2020, the number of registered businesses increased by 30% over the same period of June 30, 2020. In the earnings report, 45% of the new consumers who were hungry for takeaway as of June 30th were still increasing from 40% in the previous quarter. At the beginning of this year,
began to transform Alipay from “tool App” to “life service platform”. This has accelerated the entry of local living business into the central circle of the group’s business. During the “change of face” of Alipay, starving instead of financial income has appeared in the Alipay interface. Now hungry, it occupies a prominent position in the latter. < / P > < p > in 2018, Ali purchased with $9.5 billion, and the former immediately set the goal of competing for 50% of the market share. In recent years, in the competition with meituan and other local life service enterprises, the market share of outsiders who feel hungry is not as optimistic as meituan, “Ali’s local life has gone through two years of loss” one after another. < / P > < p > according to the statistical data of trustdata, from 2018 to 2019, meituan and meituan are the mainstream takeout brands in China, and the market share of meituan is greater than the sum of the two. In the third quarter of 2019, meituan’s takeout volume accounted for 65.8%, 27% and 5.2% respectively. < / P > < p > of course, the local life industry is becoming more and more complex. In addition to the hard hitting between meituan and famo, many real-time distribution, fresh e-commerce and even Ali’s retail business can be included in the circle of life service. The 15 minute, 30 minute distribution and the popularity of the one hour service circle extend the periphery of the local life service without delay. The dispute between the giants has become a protracted war. The traffic flow and the activity of users have become the priority among priorities. Alipay has just provided the entrance to meet the above conditions for starving. < / P > < p > in addition to the benefits brought by the international market and the sinking market for Ali, the increment of live delivery with goods can not be ignored. In this quarter, the Gmv of Taobao live broadcast increased by more than 100% over the same period of last year, and the self broadcast of merchants contributed about 60% of the live Gmv of Taobao. Taobao live KOL, brand merchants and retailers are constantly trying to turn live broadcasting with goods into a tool for normal operation. < / P > < p > in the past “6.18”, Taobao live broadcast with goods to grab the eye. According to the data released by Ali, during the “June 18” period, the number of merchants who opened Taobao live broadcast increased by 160% year-on-year, and more than 600 presidents and executives from brand-name businesses entered the Taobao live broadcasting room to try the new mode of live broadcasting with goods. During the whole “6.18” period, 2 / 3 of the live broadcasting rooms with more than 100 million yuan of goods were owned by businesses. < / P > < p > for the status quo of live delivery with goods, the voice of false fire and necessary actions has been interlaced. It is undeniable that live delivery has become an important way of sales at this stage, and the identity of live broadcast subject tends to be diversified. However, in essence, live delivery with goods is still a way of sales, and ultimately it depends on whether it can bring long-term and effective commercial value to the platform. < p > < p > Zhang Yong, chairman and CEO of Alibaba, has previously said that users brought by one-time mass sales need to be able to continue to operate in the future, not just one-time sales. For many e-commerce platforms, the short-term dividend of live broadcast is of course important. Therefore, we are willing to transfer the payment of channel cost and promotion cost to live broadcast. In the long run, we hope to realize the precipitation of users and do a good job in the operation of users’ life cycle. < / P > < p > in fact, the live broadcast platform is transiting from a simple entertainment tool to a cross domain general media carrier. The new live broadcast ecology stimulates the content innovation ability of the anchor group, and promotes the platform to accelerate the penetration speed of live broadcast to many industries. At present, the influx of fresh blood from the host group is an intuitive reflection of the secondary development of the live broadcasting industry. More people in traditional industries affected by the epidemic are also opening up a second career or re employment through live broadcasting. Their arrival provides the possibility for the differentiated content of live broadcast platform. In the future, the types of anchor groups will be more refined and deepened, and the requirements for the quality of anchors in the live broadcasting industry will gradually become diversified.