One of the people familiar with the matter said several companies are currently involved in the discussion and they want to form a consortium to invest in the popular video sharing app. Alphabet is considering taking part in it through one of its investment subsidiaries, thus holding a small number of non voting shares. < / P > < p > alphabet did not lead the initiative, and it is not clear which American company is leading the initiative and when it will have an outcome. The person, who asked not to be named, also said alphabet would not rule out participating in future bids. < / P > < p > tiktok is a subsidiary of bytecance Ltd., a Chinese enterprise. U.S. President trump recently ordered byte skipping to sell tiktok’s U.S. assets within 90 days. Not long ago, trump ordered that individuals and businesses in the United States be banned from doing business with tiktok for 45 days from August 6. < / P > < p > Microsoft Corp. has been negotiating for weeks to acquire tiktok’s businesses in the United States, Canada, Australia and New Zealand. Other companies such as Oracle Corp. and twitter Inc. have also become potential bidders. It is unclear how far these discussions have progressed. Microsoft is the only company that has publicly confirmed that it has negotiated an acquisition. < / P > < p > tiktok has become a strong competitor to youtube, a video sharing website owned by Google, bringing a number of creative talents and advertisers under its control. Google’s parent company has a variety of investment vehicles, including capital g, a private equity firm focused on investing in Chinese companies. In addition, Google also invests directly from its balance sheet, financing companies such as magic leap Inc. and SpaceX. < / P > < p > byte skipping was bought in 2017 Musical.ly And integrated it into tiktok, creating an application with more than 100 million users in the United States alone. The U.S. government has imposed various blockades on tiktok for threatening national security. < / P > < p > analysts and bankers estimate that tiktok’s U.S. business is worth between $20 billion and $50 billion. This wide valuation range reflects the complexity of tiktok’s US operations. After all, the U.S. Department of justice, the state attorney general and Congress are investigating whether Google has potential anti competitive behavior. Google’s plan to buy Fitbit, announced in November, remains to be approved by regulators.