Eat 10 drawers of steamed buns, 20 hamburgers, 10 jin beef, 100 Jin crayfish Recently, the Internet platform “big stomach King eating and sowing” has been pushed to the forefront of the storm because of fraud and food abuse. It is harmful to personal health and food waste to attract eyeballs with abnormal diet. Such “eat phase” ugly network “eat broadcast” should be rectified! < / P > < p > in a video of “eating and broadcasting” published on the Internet, a slim girl wolfed down 10 bowls of cold skin, 10 dishes of hand rolling noodles and 10 plates of fried noodles, which attracted many netizens to watch and marvel. < p > < p > < p > “eating and sowing” phenomenon originated in Japan and South Korea. In South Korea, “eat broadcast” is known as “mukbang”. By swallowing food, the anchor brings the audience visual and auditory sensory stimulation. Some anchors will chat with netizens during eating, so that the audience outside the screen can get a sense of intimacy and satisfaction. < p > < p > < p > “eating broadcast”, as the name implies, is a live meal; “big stomach King eating broadcast” is the anchor who attracts the attention of netizens with an amazing amount of food. In recent years, “eating and broadcasting” in the field of food has occupied a hot topic on various social platforms, and has been followed by a large number of fans. According to statistics Kwai Yue’s short video platform tiktok broadcast hundreds of times, and the “big stomach king” line was 100 million times. Zhu Wei, deputy director of the communication law research center of China University of political science and law, thinks that “eating and broadcasting” is close to ordinary people’s life in content level, and the anchor’s food is daily visible food, and some people will want to imitate it if they have herd mentality; secondly, netizens have a certain degree of curiosity seeking psychology and watch Other people eat to meet their own needs for food, which belongs to a way of decompression, so there is a specific market demand; third, the content of “eat and broadcast” is easy to link with e-commerce, which may trigger the audience’s consumption desire in the process of food production and consumption; in addition, from the perspective of broadcasting related laws, the content of “eating and broadcasting” may cause the lowest legal risk, so it is lack of specific market demand Relevant restrictions and constraints. < / P > < p > with the rise of “eating and broadcasting”, the “big stomach king” anchors such as “mizijun”, “langweixian” and “Duoyi” have quickly attracted tens of millions of fans, and a single video can get millions of praise. Combined with the operation mode of we media such as live delivery and offline shop search, some “anchors” earn one million yuan a year, attracting more and more “fake food” People who induce vomiting join the ranks of “eating and sowing”. < / P > < p > there is a video recording of the “eating and broadcasting” scene from another perspective. The anchor is eating while vomiting. The food is not really swallowed, but is vomited into the garbage can. The final effect of online presentation is completed by post editing. Some netizens who used to call themselves “king of stomach” admitted that many of the anchors ate their own food at their own expense, not only did they not get fame, but they were in debt. In June 2020, a 30-year-old anchor in Shenyang died of sudden cerebral hemorrhage due to eating high calorie and high-fat food in live broadcast for a long time. In the short half a year of recording “eating and broadcasting” video, he gained 80 Jin in weight. Zhu Yi, an associate professor at the school of food science and nutrition engineering, China Agricultural University, said that “eating and sowing” will cause irreparable harm to the body, and the impact far exceeds the economic benefits. Zhu Yi said: “frequent emesis and acid reflux will not only damage the esophageal mucosa, cause gastroesophageal reflux and esophagitis, but also corrode teeth. Overeating is an important inducing factor of pancreatitis, and the result of repeated emesis is anorexia. There are three steps in the psychological process of the “food Sowers”. They are overjoyed that they can make money by eating, they are anxious about whether they can continue to earn money, and they are afraid that they can’t make money. They have to meet the expectations of fans and eliminate their own fears Recently, the phenomenon of “big stomach King eating and broadcasting” on the Internet has been criticized by many media. According to the report, some so-called “big stomach King eating show” are even more wasteful, and spitting out food after eating is a naked waste of food.
Kwai Chung, the main venue of the “eating and broadcasting” main body, responded in response to the “eating sowing” of wasting food, eating, vomiting and propaganda, and will give punishment to delete works, shut down live broadcast and tiktok accounts. At present, when searching for words such as “king of big stomach” and “eating and sowing” on Bili Bili and other platforms, there are prompts such as “cherish food and eat a reasonable diet”. < / P > < p > “the Internet platform needs to be responsible for the illegal operation of” eat broadcast “we media Zhu Wei said, “first of all, for the risk works that may cause discomfort to the audience, the platform needs to first review and then release. It is not enough to only rely on machine algorithms, but also need to combine multiple regulatory methods such as AI, manual review and reporting mechanism. Secondly, from the perspective of social and public interests, the platform should balance and restrict the flow of we media content such as “eating and broadcasting”, which are eye-catching and traffic earning, so as to create a clean and healthy Internet space for knowledge sharing and positive energy transmission. In addition, it is necessary to establish credit supervision and joint punishment throughout the network to strictly monitor the “blocked” anchors. ” < p > < p > for the exploration direction of we media accounts in the field of food, Zhu Wei believes that “there can be more development space for the content related to food topics, such as exploring food shops in cities, sharing homemade recipes, telling stories behind food, etc. Chinese food culture is rich and colorful, extensive and profound. Tea culture, wine culture, banquet culture, chopsticks culture and other aspects are worth presenting in a more artistic way. ” It is more from the spiritual and health level to oppose the serious waste of food by “eating and sowing”. The whole society should form the fashion of cherishing and saving food. Eating is for health and enjoyment, not for wasting the body and getting rewards. The original purpose of “eating” is simple and scientific, which is the basis of national health.