In recent years, with the rise of live broadcasting, “eating and broadcasting” has become popular on the Internet. The so-called “eating broadcast”, as the name implies, is to turn eating into a profession in front of the camera. The slim figure and the amazing amount of food make it quickly become a new form of Internet celebrity. Young anchors set up the “king of big stomach” by challenging people’s food intake and attracting traffic to rise rapidly. On the other side, the anchor “revels” in front of the camera, causing the audience’s appetite, thus successfully carrying goods and realizing instant realization. < / P > < p > eat 100 fried chicken, challenge 8 Jin white rice, 20 jin lobster, eat hot pot restaurant alone The amazing quantity of hot food in the camera through the anchor’s expression of interest and some exaggerated performance makes people’s appetite increase, and also makes the host quickly realize the double harvest of money flow. As a result, the income of the “live broadcast” is only one of the 500 000 yuan of the “hot food” of the “business”, so the income of the “live broadcast” is only one of the half million yuan of the hot food. < / P > < p > can I get money just by eating? Is it really that easy? In fact, there is no real “king of big stomach”. Behind the feast is the evil result of overeating. A well-known anchor was sent to the hospital because of food support, and his stomach was as hard as a stone; young people in their early 20s suffered from various “geriatric diseases” due to “eating and broadcasting”; what’s more, they could not afford to eat too much live broadcast, and finally paid the price of their lives. It is a happy thing to enjoy delicious food, but driven by the flow and interests, “eating and broadcasting” has become more and more abnormal, and the ultimate harm is their own health. < / P > < p > on the other hand, in order to maintain long-term combat effectiveness, fake eating and real vomiting has become the industry practice of “eating and broadcasting”: gobbling up in front of the camera, inducing vomiting immediately outside the camera, and achieving eye-catching effect through “smart” editing. What you see is not true. It is not only a cheat on consumers, but also a waste of food. < p > < p > < p > the original meaning of “eating and broadcasting” should be to recommend delicious food and share happiness. However, some platforms and anchors excessively pursue the flow and interests, which makes the “eating and broadcasting culture” go to extremes and change its flavor. In the current era of rich and diverse network culture, platforms and we media need traffic, but we can’t only focus on traffic. Excessive pursuit of traffic and benefits will eventually be eaten back by traffic, harming others and harming ourselves. In fact, we can still see a lot of “eating podcasts” that are different from “big stomach king”. They either focus on food evaluation or share green and healthy eating styles, which also gain fans’ love. We hope that “eating and sowing” can return to life and health. To create a healthy and pleasant eating atmosphere is the proper meaning of “eating and broadcasting culture”.