Otherwise, he will not quit his post as CEO of Jinshan not long after its listing, leaving the company he has worked for 17 years and choosing to start again and start a new business again. This will give him the first bowl of hot < / P > < p > otherwise, he will not choose to go back to his alma mater Wuhan University to hold a press conference and announce the annual overall hardware industry of Xiaomi The comprehensive after tax net interest rate of services (including mobile phones, IOT and consumer products) should not exceed 5%, and then they should consider themselves as cost-effective. < / P > < p > otherwise, in his speech on the 10th anniversary of Xiaomi, he would not focus on reviewing the achievements of Xiaomi in his ten years of entrepreneurship. In every stage and every victory, he would sum up a golden sentence with “Lei’s feelings”. Lei Jun’s feelings appear in almost every important node of his career, and every time this kind of “Lei’s feelings” is sold, some people cheer and others pay for it. < p > < p > yesterday, Xiaomi science and Technology Park was very busy. From the entrance to the 10th anniversary venue, there were a lot of doors. Each door was marked with a year, which was the year Xiaomi had gone through. In each year, there are staff in Xiaomi’s 10th anniversary shirt taking photos alone or in groups. In front of each display board printed with “never go ahead”, there are rice noodles who are excited to put themselves and Lei Jun on the cloth into the camera. < p > < p > on the scene of the speech meeting, from Lei Jun’s trot on the stage to the official exit three hours later, 500 people under the field were boiling for many times, and the applause was continuous. “Happy Xiaomi’s birthday” and “Xiaomi, I love you” were called out by some people at the speech meeting, which were broadcast live online and brushed on the screen. < p > < p > Lei Jun on the scene cared. Facing the cheers, Lei Jun said he had accepted it. Then he continued his speech in an orderly manner and looked back on the past. But Lei Jun, who is at the crossroads of Xiaomi, doesn’t care. Just as he used to face the public’s query, ridicule and ridicule, he still shows his feelings and constantly introduces new products of “Wang Bang”, creating his own dream about promoting the development of Internet technology. < / P > < p > “in the next decade, Xiaomi will become a winding and surging occasion, flowing through the beautiful life of everyone in the world, and heading for the Starry Sea that everyone yearns for.” Finally, the end of Lei Jun’s feelings for himself, moved to himself, also moved to all the rice noodles on the scene, not in the scene. Indeed, at that time, China’s mobile phone market was still dominated by international giants, and mobile phones were exorbitant. However, due to the lack of a good competition, the brands of domestic mobile phones were disorderly, and even any one of the counterfeit computers was labeled with a brand, and then they were sold, “domestic counterfeit” became the synonym of domestic computers. < p > < p > Lei Jun, who had an idea, started the road of forming “millet Avenger alliance”. Lei Jun spent more than half a year to gather the initial Xiaomi team with the spirit of “looking at the Maolu for 30 times instead of three times”. < p > < p > Lei Jun, who started with software, insisted on starting from Internet thinking and chose to start with mobile phone software. In this way, the first version of MIUI lasted two months and was produced by the Xiaomi team at that time, and 100 users were invited to try it out. In order to thank the first batch of users who tried the MIUI system, Lei Jun also made their names into the startup interface of mobile phones. Xiaomi’s original hardware team came from Motorola. In Lei Jun’s opinion, with the best hardware team, we should also have the best supply chain. Taking down sharp’s screen is Lei Junjiang’s most supply chain case. If you don’t have the contact information of Sharp’s senior management, you can find it through your friends; if you don’t have sharp’s response, you have to go there to meet and chat even at the risk of nuclear radiation. < p > < p > it was not until the first mobile phone was sold out of stock and questioned about “hunger marketing”. Lei Jun realized that his previous dream had come true. By the way, I have good news. Xiaomi is on fire. However, the domestic mobile phone industry chain is still stagnant. Lei Jun’s feelings began to play a role, millet fire, domestic brands also have to rise, the domestic industry chain should be driven up. As a result, red rice was born, and the “national mobile phone” made by domestic industry chain was also popular. < / P > < p > “there is no success without risk. Face the risk and go for it.” Up to now, Lei Jun, who is over 50 years old, still remains unchanged and goes out of his way to do it. < p > < p > in 2013, Lei Jun made a private bet with Dong Mingzhu. Dong Mingzhu turned to the public and announced that the bet was worth about 1 billion yuan: can Xiaomi’s revenue exceed Gree’s in five years? This time, Lei Jun responded positively to the bet with Dong Mingzhu, “this is a stupid thing I did, and Dong Mingzhu really won.” Blame the reason, Lei Jun said, along with Millet’s fiery degree, there is expansion of confidence. However, in the second year after the end of the bet, Xiaomi earned 206 billion Li and Gree 19.2 billion in revenue. Xiaomi won isolation, but Lei Jun did not win Dong Mingzhu. < p > < p > behind the billion dollar bet with Dong Mingzhu, Xiaomi experienced a period of soaring revenue, but also had a crisis. In 2016, Xiaomi’s revenue has changed from a rapid growth trend, and its sales volume has declined, and Xiaomi has fallen to the bottom. However, thanks to the 15 years of crisis, Lei Jun was once again vigilant and directly took over the first year. Xiaomi mix was released, which was the first full screen mobile phone in the world, and also opened the era of full screen mobile phone. < / P > < p > the full screen mobile phone is Xiaomi’s first “Wang fried”. Because of this, Xiaomi also changed its declining trend and went straight into the sky. Recalling the story behind the birth of the full screen, Lei Jun said that this is the result of millet engineer culture, innovation and exploration, which is the main label of millet engineers. < / P > < p > “innovation determines how high we fly, and quality determines how far we go.” Lei Jun concluded that when talking about the topic of quality, Lei Jun directly threw out the evidence that Xiaomi won the first prize of “quality technology award of China Quality Association”. Xiaomi, whose domestic market has risen again and again, has also entered the international market. Recalling Xiaomi’s strides towards the international arena, Lei Jun said that the flagship aircraft launched in India in 2015 could not be sold, and the billion inventory was enough to make Xiaomi’s internationalization road fall apart. Xiaomi’s “international fire fighting team” was born. Three members of the team went to 50 or 60 countries, and eventually digested the billion dollar inventory, which opened a new door for the internationalization process of Xiaomi. < p > < p > Lei Jun recalled that the end of the incident was a blessing in disguise? “Success is often not planned, opportunities you can’t think of in a crisis.” < p > < p > the listing of Xiaomi, the announcement that the comprehensive net interest rate of Xiaomi hardware is no more than 5%, and moving to Xiaomi science and technology park are regarded as the highlight moment of Xiaomi. Xiaomi’s indomitable courage is Lei Jun’s biggest emotional vending machine. Rice flour cheers Xiaomi’s high light moment and pays tribute to Lei Jun’s unremitting efforts. < p > < p > in the second half, Lei Jun changed the bright dressing style of the first half, dressed in black commemorative clothes for Xiaomi’s 10th anniversary and dark jeans, and released three “Super Cup” products in one breath. < / P > < p > Xiaomi 10 supreme commemorative edition, Hongmi K30 supreme commemorative edition and Xiaomi transparent TV. Among the three new products, the most exciting one is the release of Xiaomi transparent TV. Xiaomi transparent TV is made of transparent OLED material, and the screen thickness is only 5.7mm. At the scene, the reporter saw that the base and edge are black entities, and the screen in the middle is no different from transparent glass. < p > < p > when Lei Jun introduced the transparent TV, he put several pots of flowers behind his back, which can be seen clearly from the front. A smart butterfly in the TV screen, amazing. As Xiaomi mix is the world’s first full screen mobile phone, Xiaomi transparent TV is also the world’s first TV with transparent display. Lei Jun called the TV “black technology”. Therefore, after the background of high-tech technology, the price also exceeded the common sense. Xiaomi priced the TV at 49999 yuan. The positioning of high price is bound to run counter to the people-friendly positioning of millet products. But perhaps, sales volume is not what Lei Jun values. Lei Jun’s ultimate goal is to redefine TV behind transparent TV, change traditional intelligent hardware, and explore future technology. < / P > < p > layout of high-end TV and access to IOT is actually what Xiaomi has been doing. In fact, as early as 2013, Xiaomi began to lay out IOT ecology. So far, it has invested more than 300 enterprises, 18 of which have been listed, forming a huge Xiaomi ecological chain. < p > < p > behind the layout of the ecological chain is the anxiety of the slow growth of millet. In 2017, China’s smart machine market ended its 8-year growth, and in 2018, it decreased by 10.5% year-on-year, and the overall volume shrank significantly. The golden age of China’s intelligent machine has come to an end, followed by the reorientation of machine manufacturers. Xiaomi’s market share was carved up by Huawei and vivo, and its position fell. < p > < p > by the end of 2018, Huawei accounted for 27% of the total, while Xiaomi only accounted for 13%. In addition, Xiaomi, which has been touting itself as an Internet enterprise, has failed to reach the valuation enjoyed by Internet stocks after its listing. < / P > < p > by the beginning of 2019, Xiaomi put forward the strategy of “mobile phone + aiot”. Different from the trend of steady growth of mobile phones, Xiaomi’s TV, bracelet air purifier, sweeping robot and other products launched on IOT have all reached the first place in the industry. < / P > < p > actually implemented in various scenarios, the Xiaomi Miaoyi function can make the mobile phone screen “touch” to be projected onto the notebook, the “touch” of mobile phone music can be played on the speaker, and the video call can also be projected onto the screen smart speaker. In addition, the watch can also control the mobile phone to take photos, and the TV can be connected with the mobile phone to provide a more immersive audio-visual experience. < / P > < p > IOT is a popular word in recent years, and it is also the blue ocean of expectation. However, the current stage of IOT is still in the stage of ecological cultivation. In terms of the layout of IOT, Xiaomi has been in the front, but the income of Xiaomi’s IOT also comes from the sales of various hardware, and the Internet of things is only in the beautiful vision. < p > < p > in the report of AI finance and economics news agency, it was mentioned that people in the mobile phone industry had analyzed that “what can replace mobile phones, at present, we have not seen. Although we see the proportion of Xiaomi mobile phones in Xiaomi is declining, we do not see which business is the future. ” Perhaps, millet needs to extend the time to see the emergence of new cash flow business. < / P > < p > with the launch of transparent TV, more than 55.99 million IOT ecological families are connected. For Lei Jun, such business diversification is just one of the routes for Xiaomi to seek new growth in the face of slow growth. < / P > < p > just like Lei Jun’s “re entrepreneurship” strategy mentioned at the end of his speech, in the face of the new competition pattern and Xiaomi, who has fallen behind the fast-growing growth altar, Lei Jun and his party still have to show their enthusiasm for starting a new business and go all out to do it. Maybe in the next ten years, Xiaomi will really be like Lei Jun’s final vision, and will take everyone to the Starry Sea they yearn for.