Health launched the family doctor service. Just the day before, Hillhouse invested 5.8 billion yuan in Jingdong health, and the delivery is expected to be completed in the third quarter of this year. On August 5, < / P > < p > in the view of the industry, under the “catalysis” of the epidemic situation, users’ usage habits were further developed, which accelerated the industrialization process of internet medical care, and prompted technology giants to accelerate investment general trend. However, the profit model of internet medical service is relatively single. The b-terminal can connect online and offline, and the C-end diversified service needs a lot of “burning money”. For internet medical service enterprises, opportunities and challenges coexist. At the same time, how to get through the internet medical insurance, how to carry out after-sales service, and how to restrict the behavior norms still need to be straightened out. < / P > < p > imagine that instead of waiting in line for a doctor to receive a doctor’s order online, isn’t it wonderful? The spread of the new crown epidemic has completely changed the whole medical service industry, and the online diagnosis and treatment business has ushered in an outbreak. < / P > < p > “in the next five years, Jingdong health family doctors will serve 50 million families.” According to Xin Lijun, vice president of Jingdong group and CEO of Jingdong health, the newly launched “Jingdong family doctor” covers four scenes, including daily consultation, specialist consultation, difficult and severe cases, and health management. < p > < p > < p > Jingdong health this year can be described as a frequent action. On the one hand, Jingdong health and pharmaceutical enterprises have frequently cooperated. On May 6, Jingdong health signed a strategic cooperation agreement with eljian, a multinational enterprise in the global biopharmaceutical industry, to carry out cooperation in ophthalmic disease prevention and treatment, internet medical treatment, drug service, disease management, doctor-patient education, etc.; on the other hand, Jingdong health is also expanding its own service platform Health has launched TCM consultation center and otolaryngology medical health service center, including these two centers. At present, Jingdong health app has launched several virtual specialist centers. Of course, Jingdong is not the only one who is quietly working on Internet medicine. Recently, Ali health also conducted a rare initial public fund-raising. On August 5, Ali Health announced that it would place 499 million new shares at HK $20.05 per share, accounting for about 3.71% of the shares issued after the expansion, and a total of about HK $10 billion will be raised. Some analysts pointed out that Ali health rather to pay close attention to fund-raising “supplementary ammunition”, or was also under pressure from competitors. < / P > < p > after Jingdong health completed a series of preferred stock financing in November 2019, on August 17, it signed a round B financing agreement with hillhood capital, with an expected investment of 5.8 billion yuan. Behind the frequent capital action, there is the strategic goal of Jingdong to accelerate IPO healthily. < / P > < p > in addition to Ali and Jingdong, many domestic technology giants have also joined the big health track. According to the incomplete data statistics of Yiguan analysis, from 2014 to may 2020, Tencent has invested more than 24 billion yuan in the medical field, and has built a medical business map around medical services, hospital management, medical insurance and pharmaceutical R & D circulation. < p > < p > three years after the abolition of the medical business unit, baidu returned with its algorithm. Different from the previous business, Baidu will focus on the field of artificial intelligence. This means that in addition to online consultation and medical e-commerce, medical technology may be a new competitive point for Internet enterprises in medical business. < / P > < p > “it is the general trend for batj to accelerate internet medical investment.” Liu Shengyu, the managing partner of Gaohe investment, said that in fact, the technology giants have been laying out the internet medical field, but there were various problems before because of the concept of medical treatment, medical insurance payment and other reasons. This year, under the impact of the epidemic, consumers are increasingly accepting remote medical treatment and online medical treatment. At the same time, policy support is also very strong, accelerating the process of internet medical industrialization. According to frost Sullivan’s report, the market scale of internet medical service in China has reached 10.9 billion yuan in 2016. It is predicted that the compound annual growth rate of Internet health care in China will maintain at 33.6% from 2016 to 2026, and reach a market scale of nearly 200 billion yuan in 2026. However, in recent years, Internet medicine has entered a bottleneck period. On the one hand, the profit model of internet medical services is single, and the pharmaceutical e-commerce is still the core business of mainstream platforms to seek profits. The b-terminal connects online and offline, and the C-end diversified services need a lot of “burning money”. In addition, there are few enterprises that can realize closed-loop industrial chain. < p > < p > Liu Shengyu believes that each technology giant’s layout of the track field is not completely consistent, relatively speaking, he is more optimistic about the Internet and pharmaceutical e-commerce. Because the profit model is the clearest and simplest, and it is also the field that technology giants are best at. < p > < p > Jingdong health regards family doctor service as the start of commercialization. “Jingdong family doctor” adopts the prepaid mode and provides two different versions of service “package”: the “small family escort version”, which is priced at 799 yuan / year, and the family peace of mind version, with the price of 1999 yuan / year. “Small home escort version”, which supports up to 4 family members. The “family peace of mind” version supports up to 8 family members to use; the two versions contain basically the same rights and interests, corresponding to different use times of rights and interests. < / P > < p > compared with the single payment mode which is more widely used in the internet medical field, the prepaid mode can not only effectively reduce the medical expenses of users, but also determine that the platform side needs to promote the health of the participants, and the two sides can jointly control the medical expenses to make more profits. < p > < p > Xin Lijun said frankly, at present, there are no enterprises in the industry that can make profits only through the income from medical services. The ultimate goal of “Jingdong home medicine” is also the health needs of users in the process of health management. “Whether it is running or want to buy protein powder, it can be realized in Jingdong health. We are the largest supply chain platform in China, which is our core Heart. ” Zhang Lili, deputy director and Secretary General of Pangu think tank smart city research center, pointed out that the best mode of network medical service must consider the economic benefits and professional effects, especially the user experience in the Internet era will focus on updating the service transmission mode. < / P > < p > on the other hand, the internet medical industry itself has many problems to be improved, such as how to get through the internet medical insurance, how to carry out after-sales service, and how to restrict the behavior norms. Mao Qun’an, director of the planning, development and informatization department of the National Health Commission, once pointed out that while paying attention to training and creating various forms of internet medical forces to provide continuous services for patients in the whole process, it is necessary to further standardize and strengthen the regulatory services, and improve the supervision ability of internet medical and medical artificial intelligence services. Only by truly serving the general public, can “Internet Medical” develop in a long-term and sustainable way.