Cloud music and Universal Music Group jointly announced a new long-term strategic cooperation. Under this cooperation framework, Netease cloud music will be authorized by universal music’s music library, and the two sides will also cooperate in music products, services and publicity.
universal music has a music library that spans multiple generations and covers different types of music. It has not only European and American musicians, such as Taylor Swift, Ariana Grande, Justin Bieber, Katy Perry, Drake, Billie eilish, troye Sivan, etc., but also the banner musicians of Chinese music such as Zhang Xueyou, Eason Chen, Yonglin Tan, Wu Yifan, Lang Lang, Sun Yanzi, Zhang Huimei, Liang Yongqi, Wu Qingfeng, etc. Its Chinese music library has collections of Deng Lijun, Zhang Guorong, Wang Fei and beyond.
in addition to the traditional streaming media services, the music library cooperation of universal music has extended to a brand-new community product – Mlog, as well as other rich and diverse music use scenarios. In the future, both sides will jointly provide users of Netease cloud music platform with more perfect music experience.
Mr. Ding Lei, CEO of Netease, said that the cooperation will further promote the development of China’s music market. Universal Music and Netease cloud music are committed to providing more choices for users and musicians. Both sides’ respect for copyright, their persistence in creativity and their keen sense of users and market will bring more opportunities and possibilities for the future development of China’s music market. (Zi Jian)