We all know that the global economy is weak this year, and we all know that for the manufacturing industry, the impact of downtime is long-term and sustained. However, against this background, the third quarter revenue was 59.683 billion US dollars, which was the highest in the history. The market value returned to the first place in the world, reaching 1.95 trillion US dollars, close to 2 trillion US dollars.
even though the US tiktok banned U.S. businesses and US citizens from trading with WeChat Wechat and Tencent Holdings Ltd owners and TikTok jitter last week, Apple shares fell 4%, but only a week after that, Apple shares returned to $452.04 and market capitalization stood at 1 trillion and 930 billion dollars. < p > < p > ten years ago, when jobs was still there, I wonder if he had thought that his own products could be worth more than oil. The only thing people can know is that no one ever said that cook was inferior to jobs. < / P > < p > especially in recent years, Apple’s results have become better after cook abandoned the luxury strategy. However, it can not be ignored that it is this unsuccessful luxury strategy that gives apple a different positioning in smart mobile products. < / P > < p > “I just like the iPhone, and even I have ignored its shortcomings. Apple’s products make me have a different experience from domestic brands.” A fruit powder said to the author. < / P > < p > on July 31, ahead of Apple’s third quarter results, Goldman Sachs thought the company’s share price was “unsustainable.”. According to Goldman Sachs, Apple’s rebound to record highs will not last and investors should avoid the stock until its prospects become clearer. < p > < p > Apple’s third quarter financial report is also the second quarter of 2020. The results of this quarter are very important for many technology companies. When the epidemic situation in the second quarter is no longer as bad as that in the first quarter, when enterprises can’t continue to tell stories and find excuses, the development of technology companies can better reflect their ability to cope with risks. < p > < p > according to Apple’s quarterly earnings data, the company achieved revenue of $59.683 billion, much higher than the average market expectation of $52.3 billion, an increase of 11% compared with last year’s $53.809 billion. This revenue set Apple’s highest revenue in the third quarter of previous years. Excluding revenue, Apple’s net profit in the quarter was $11.253 billion, compared with $10 billion in the same period last year, and the market is expected to be only $8.8 billion. It’s interesting to put these two numbers together. In theory, the general environment is not good. It is normal that the forecasts given by these analysts have been lowered compared with last year, but apple, on the contrary, has given more than expected results, which seems to prove Apple’s ability to resist risks. < p > < p > iPhone revenue is still the main source of Apple’s revenue, but it can be observed that this proportion is becoming smaller and smaller in total revenue. According to Apple CFO mesterley at the conference call, the iPhone 11 is Apple’s best-selling mobile phone in Chinese cities, while Apple has five of the six best-selling smartphones in Australia. As a result, even if the proportion of iPhone revenue in this quarter decreased, the iPhone’s revenue reached $26.4 billion, up 2% year-on-year. Among other products, iPad’s revenue growth was the most obvious, with revenue of $6.6 billion in the first quarter, up more than a third year-on-year. < / P > < p > just as Nintendo’s switch was sold out during the epidemic, Apple’s revenue from Macs, iPads, wearable devices and services increased significantly. Once consumers become more dependent on Apple’s products, Apple seems to have more imagination. < p > < p > an investor told the author that the U.S. stock market is currently driven by the rise in technology stocks. The stock prices of apple, Microsoft, Amazon and other giants have reached record highs this year, with market capitalization exceeding US $1 trillion. “There is too much uncertainty in itself, and there is a huge gap between overvalued global stock markets and slowing economic growth.” < / P > < p > in his opinion, even though Apple has passed this special period through a diversified product matrix and the data is good, it needs to be considered that, after all, many technology companies of the same type are likely to be underestimated. Once reached a certain point in time, it is easy to cause huge changes, because as industry giants, they are likely to be the most vulnerable companies. < / P > < p > the fact is that Apple’s share price has been extremely volatile in recent years. First, it was rumored that Apple’s mobile phones would be banned from wechat. Guo Mingzhen, a famous apple analyst in Tianfeng international, predicted that the impact on iPhone would be the largest among Apple hardware products, with an estimated decline of iPhone shipment of 25% – 30%. After that, the three major apple supply chain manufacturers responded collectively that the production of iPhone 12 series had not been reduced, but still shipped normally. < p > < p > the apple powder also told the author that fewer and fewer people around him buy Apple products. Because everyone thinks that domestic mobile terminal products are getting better and better, and they are worried that their Apple products may not be used one day. < p > < p > according to the information disclosed on the conference call by Apple’s CFO, Greater China, which includes the mainland, Taiwan and Hong Kong, is the slowest growing region for apple, with sales only increasing by 1.9%. Apple, on the other hand, has record revenues in Japan and the rest of the Asia Pacific region. Japan’s revenue rose 21.7% to $4.97 billion, while the rest of the Asia Pacific region increased 17% to $4.2 billion. In September, Huawei, Xiaomi and vivo will launch their own new products. However, Apple’s autumn conference, which will not be held until October, seems to be a slow step.