China net real estate news 13, the CEO of shell looking for real estate released the letter to shell partners at the time of IPO. Shell said in the letter that although the birth of shell was only two years and four months, its transformation of the mother chain has a history of nearly 19 years.
according to the letter, from “no price difference”, to the construction of “real estate dictionary”, to the implementation of “reassuring service commitment”, to the recruitment and training of a new generation of brokers, to platform operation, to VR house watching, to the establishment of Huaqiao school and the cultivation of China’s first generation of professional brokers, shell does not believe that there is any shortcut, and all the big or small achievements achieved today All of them are the biggest praise for the previous choice of “doing the difficult and right thing”.
yesterday morning, after counting all the subscription data, friends of the investment bank told us that the shell IPO project has set a number of records in terms of quantity and quality, which is a very rare successful case. We are very happy and proud. Combined with more than 100 recent water test and road show meetings, as well as more than 10 years of experience in this organization and industry, I have some thoughts and feelings to communicate with you:
1. To persist in doing difficult and correct things, the reflection arc is generally relatively long, so we need to take five or even ten years as the time span to realize the joy and blow a little calf!
and we’ll make the time scale longer. Although it is only two years and four months since the birth of the shell, the mother chain that it has transformed has a history of nearly 19 years. This kind of old and new organization superposition is not the key. The most important thing is that we fully understand the difficult choices made in the past ten years and the significance of those insistences.
from “no price difference”, to the construction of “real estate dictionary”, to the implementation of “reassuring service commitment”, to the recruitment and training of a new generation of brokers, to platform operation, to VR house viewing, to the establishment of Huaqiao school and the cultivation of China’s first generation of professional brokers, etc.
we don’t believe that there is any shortcut. All the achievements made today, big or small, are the biggest praise for the previous choice of “doing the difficult and right thing”!
2. First vertical and then horizontal is not the only path of industrial Internet, but it is the path we believe in. Rooted in it is the switch of value creed, which is essentially a business of values!
many people will be very surprised by the shell mode: this kind of vertical deep, then horizontal platform path is never seen, incredible!
after experiencing such crisscross, we have a deep understanding that it is absolutely necessary and possible to do it again in the way of “heavy Internet”! This means not only the integration of online and offline, the layout and construction of industrial infrastructure, but also the introduction and determination of new value concepts!
we believe that creating value for consumers is the only reason for our existence; we believe that the starting point of positive industrial cycle is to let service providers, including brokers, store managers, store owners and brands, have professional dignity; we believe that technology and data can make the industry in-depth format We believe in these and believe in the power of “believe”!
we have no doubt that this is a long and wide snow track. For the future, the biggest challenge and uncertainty of this organization lies in ourselves. Any organization will have its own low point and high point, even in dark time point and high light moment. How firm we are at the low point, how calm we are at the high point!
keeping true, attributing inward, looking for reasons from yourself, being grounded, not anxious, not afraid of difficulties, not arrogant – these are all the spiritual qualities that shell people should have!
at this moment, shell is far from the word “success”. If we can say that we have achieved a little bit today, it is also an epitome of a larger and more macro background. It is the achievement of long-term ism, the achievement of industrial Internet, the achievement of values, and the achievement of hundreds of thousands of ordinary people in the industry! Of course, it is also the achievement of every shell partner!