August 18th, the Beijing News Kwai finance learned from many close to the fast runner. Recently, it has fine tuned the organizational structure again. The most important adjustment is A station assigned to the management of the game team. Previously, the general manager of station a and the person in charge of the second element reported to Tang Yuyu, the game team.
previously, shell financial has exclusive reports, after the Spring Festival, the original independent game and live broadcast team, adjusted to the self research team to take over the mobile games live team, and the original director of the live broadcast live other live broadcast business, such as live Kwai. Tang Yuyu is the person in charge of the live game and self-developed game. After two adjustments, she has taken over self-developed games, live games, and quadratic elements (station a). < p > < p > Wen Min’s last appearance was at this year’s China joy. On August 2, 2020 at Acfun (station a) At the main up meeting, Wen Min announced that station a officially announced the signing of the up main live broadcast, which was divided into “28 plans”. That is, from the end of August, all the up owners of station a (abbreviated as the content producers on station a) can enjoy the support of “28 points, tax package and second promotion”, 80% of the live broadcast reward will be directly distributed to the up master, and only 20% of the live broadcast will be reserved as the necessary operating cost of station a. < / P > < p > in addition, station a also released the virtual Idol “avi Alliance Plan”. In the future, station a will carry out its own IP (intellectual property rights) idolization; the selected cooperative IP includes the official policy support of individuals and MCN (talent brokerage company); the co production of content will promote the revenue; the technology will enable to reduce the content production threshold.
Wen Kwai was appointed after a year’s acquisition of A station. Kwai Kwai appointed the general manager of A station in June 18, 2019, and then gave Wen Kwai two times the position of head of charge, hiding the implication of A station and two hands of the fast hand. Wen Min has served as deputy general manager of Netease literature and comic business department, general manager of Netease Lofter department, and director of Netease strategic research user research.
a close to A station said that from the current results, most of the core management teams and functional teams of A station have been replaced by Wen Kwai’s NetEase anime team, while most of the technicians and products are using the quick hand native team, while the operation team has partially retained the A station native team, because the two dimension content operation has certain threshold. < p > < p > in the past year, Wenmin has focused on the construction of the up main ecosystem, and the commercialization and live broadcasting business to maintain the up main ecology. Meanwhile, since the summer vacation last year, station a has started to introduce drama.
, for example, before the summer vacation last year, A station has focused on some targeted Kwai Fu dramas. It launched a new UP main incentive list, and a reward function peach scheme. The quick user can log directly to A station with the account number. Station a also released the “super up main support plan”, that is, in the next year, it will provide 570 million resources to reward and support excellent up masters. After taking office, station a released operation data three times. In July 2019, the number of video class up main players of station a increased by 45%, the total number of daily barrages increased by 55%, the total number of reward behaviors of station a increased by 88% month on month, and the number of main up fans increased by 128%; compared with may 2019, the cumulative number of up main users in October 2019 increased by 45%, the cumulative number of manuscripts increased by 32%, the number of playing times increased by 88%, and the length of playing increased by 43%. < / P > < p > at the above China joy meeting, station a released the operation data for the third time. Since the implementation of the 570 million “super up main support plan” 7 last year, up owners of station a have increased by 90%, 79% and 172% respectively, contract payment, video reward and traffic share have increased by 155%, 810% and 345% respectively. < / P > < p > it should be noted that the data published by station a are all growth rates, not specific values. Those close to A station said that Kwai had actually assessed the summer plan of A station, and did not publish specific data because it failed to achieve the expected plan. Kwai Kwai also did not get the position of VP (Deputy General Manager) on the fast hand organizational framework, and no one listed in the column of AcFun. The people close to station a said. In December last year, Wen did not directly respond to the KPI request of Kwai A station.
Kwai Chung said in a previous interview that A station has been doing some commercialization operations, aiming at making money for UP owners, such as quick information flow advertising, e-commerce and live broadcast, and the general revenue mode of video websites such as membership payment. But horizontally, even station B, which has been developing for ten years, has not achieved profit.
is not hard to see that A station has limited value for Kwai’s revenue, and even needs long-term subsidies. Kwai Kwai Kwai A station can help fast hands grasp the two dimensional circle with strong viscosity. This is relatively scarce among the fast user, and helps to quickly understand the circle portrait of younger groups. “A station is aimed at two hard users with relatively hard core, and Kwai two is targeted at Pan two dimensional users,” Wen said.
besides, Kwai’s acquisition of A station also means the layout of long video. In the future, A stations will invest in long video content and will also make joint homemade, which will help Kwai Chi cut into the long video field and have more weight to compete with the headlines.