Recently, Jingdong’s suspension of cooperation with Shentong has aroused widespread concern. In response, JD said that the main reason why JD stopped platform merchants from using Shentong to deliver goods was that Alibaba became a major shareholder of Shentong, and JD logistics could not deliver goods on Alibaba platform. < / P > < p > does JD infringe on the right to choose? Businesses with Jingdong platform respond to the 21st century economic reporter, they can still choose to send goods by Shentong express, but they can’t see the logistics information of Shentong after August 31. Many experts believe that this is a two-way choice, equivalent market behavior. The essence behind the storm has become a game between Jingdong and Alibaba in express delivery business. At the same time, it also raises a question: in the case of intensified competition in the express industry, how to make institutional arrangements in advance, so as to maintain full market competition, but also to comply with the bottom line of rules, so that major enterprises can be in a benign competitive environment? < p > < p > on July 24, JD hung up the notice on Cooperative express delivery service adjustment in the seller’s forum, requiring businesses to stop several express companies such as Shentong and switch express suppliers in time. If they do not switch, the normal delivery of goods will be affected. < / P > < p > in response, JD said that Alibaba has become a major shareholder of Shentong express, but the cooperation demand of JD logistics to enter Alibaba’s e-commerce platform has not been responded to, which violates the cooperation principle of “fairness, reciprocity and win-win”, and can only suspend cooperation. In addition, the contract between Shentong and Jingdong open platform expired as early as June last year, and no agreement was reached on the renewal of the contract. < p > < p > Jingdong said that more than 50 express logistics enterprises such as China Post, Shunfeng, Zhongtong, Yuantong, Yunda, Yimi Dida and Zhongyou express maintained cooperation with Jingdong open platform. In response to the media, Shentong said that the matter had nothing to do with the service quality of Shentong, and would further negotiate with Jingdong, and stressed that the actual shareholder of Shentong was still Chen Dejun, the company’s director. It is understood that in March 2019, Ali spent 4.66 billion yuan to purchase 14.65% of Shentong’s equity. In July of the same year, Ali signed a stock option agreement with Shentong’s shareholders, stipulating that during the three-year validity period, Ali could request to purchase part of the shares of Shentong shareholders or some of Shentong’s shares. < / P > < p > are merchants prohibited from using Shentong express? 21st century economic reporter learned from Jingdong customer service office on August 21 that on Jingdong platform, Jingdong self-supporting businesses default to Jingdong express, while non self-employed businesses arrange express delivery by themselves. A Jingdong platform merchant said that they could still choose to send goods by Shentong express, but could not see the logistics information of Shentong after August 31. < / P > < p > “whether it is Jingdong’s suspension of cooperation with Alibaba logistics, or Taobao’s refusal to allow Jingdong Logistics to settle in, it is understandable from a commercial point of view, and the independent choice of each e-commerce platform is a normal market behavior.” Zhu Sha, a lawyer from Zhejiang Kenting law firm, believes that the agreement relationship between the e-commerce platform and the logistics enterprise can be selected independently, and “the agreement of JD mainly terminates the self-supporting business of the platform, but does not interfere with the third-party operators”.
most probably it did not actually happen to Jingdong. Fang Chaoqiang, a lawyer at Beijing’s Hangzhou branch, believes that this is not a substantive difference from Taobao Tmall’s WeChat payment and Jingdong payment. The US group’s next service is not substantially different. “Competition is naturally accompanied by the benefit of one side and the loss of the other side. We can not take it for granted that one side is lossing in competition. If it is lost, there must be unfair competition on the other side. ” Cao Lei, director of the e-commerce research center, also said that e-commerce platform logistics Express has two-way selection and reciprocity principle. First of all, it is a two-way choice and equal market behavior to access who to use or not to use it, “just like we buy things.”. In fact, some logistics enterprises of “Ali Department” are still in the system of JD. On the contrary, Taobao and tmall platforms do not have access to JD logistics. Therefore, it is a normal market for e-commerce platform to choose logistics distribution enterprises, and there are many competitive factors. Since the platform itself has limited resources, it may need to be used by the most valuable logistics service providers and financial service providers. Since businesses choose the platform, they have to follow this platform rule. Of course, the first thing is that the platform rules should be legal. According to the “top 50 private logistics enterprises in China in 2019” released by China Federation of logistics and purchasing, by the end of 2019, the revenue of Jingdong Logistics exceeded “three links and one access”, ranking second only to “first brother” SF. < / P > < p > in 2020, with the outbreak of Xinguan epidemic, the express delivery industry will face greater volatility, which will accelerate the competition and innovation of the industry. With the continuous differentiation of e-commerce flow, Taobao, pinduoduo, Jingdong, live delivery and other traditional and new-type e-commerce are developing rapidly, and the express delivery service is stratified. With the development of e-commerce market gradually mature, user experience and service become the key. < / P > < p > this means that the collaborative ability and comprehensive service quality of e-commerce platform and express service will affect the user’s shopping experience and the development space of merchants. The intensified competition in express delivery industry is no longer a simple price competition, but a new stage of competing supply chain and comprehensive strength under the platform ecosystem. Jing Junwang, director of Beijing Yixuan law firm, said that as an e-commerce enterprise, it has the right to choose its own supplier and independently decide whether to sign a cooperation agreement. Meanwhile, express companies should also pay attention to their own user experience and service, “only when there is competition and comparison can we provide the best service to users”.