The group and Ctrip group formally signed a strategic cooperation agreement. According to the agreement, the core product supply chain of Ctrip will be connected to the Jingdong platform, and the two sides will carry out all-round cooperation in user flow, channel resources, cross-border marketing, business travel development, e-commerce cooperation, etc. < / P > < p > the strategic cooperation between Jingdong group and Ctrip group has realized the strong combination of Jingdong’s high-quality users, strong commodity supply chain and Ctrip Travel product supply chain. On the one hand, as the largest retail platform in China, Jingdong will bring 8 million enterprise customers and 400 million quality consumers to Ctrip; on the other hand, this cooperation will also help JD to continuously promote business diversity, and has global leading supply chain capability, so as to serve domestic and foreign industry brands, urban cultural and tourism industry construction and consumer travel service products Quality. < / P > < p > in 2019, the number of domestic tourists exceeds 6 billion, and the tourism industry accounts for 11.05% of the total GDP. Tourism consumption has become a key expenditure item of national consumption. Novel coronavirus pneumonia has been affected by the outbreak of the new crown pneumonia since the beginning of this year, but the Jingdong has always been firmly optimistic about the potential of China’s tourism industry and has continued to promote the layout of the tourism sector. < / P > < p > Jingdong travel has always practiced the concept of quality travel. At present, it has fully operated six business sectors, namely, transportation, hotel accommodation, travel and vacation, scenic spots and parks, local play and business travel services. In terms of meeting the needs of individual users, Jingdong travel integrates all kinds of consumer services to meet the needs of users in one-stop mode with rich commodity categories and preferential packages; at the enterprise user end, JD travel is located in the Internet travel management platform, integrates high-quality travel supplier resources, and provides professional and comprehensive enterprise travel management solutions for customers. < / P > < p > in the face of increasingly diversified consumption demand and consumption scenarios in the tourism market, only opening can improve the service quality and promote better mode innovation. In accelerating the process of integration from
to integration and opening up, Jingdong has been steadily strengthening strategic positioning of supply chain based technology service enterprises. It has successively worked with a series of strategic cooperation with five star electric appliances, Kwai Mei retail, Dixon Tong and fast hand companies to promote cross-border integration of different industries and jointly enhance the supply chain capabilities, brand marketing and data capabilities of both sides. power. < / P > < p > according to the strategic cooperation agreement signed between Jingdong and Ctrip, Ctrip will provide real-time product inventory and highly competitive product prices for JD. JD will access the core product supply chain of Ctrip and open the user flow of Jingdong platform to Ctrip, providing all-round support for Ctrip’s travel product supply chain in terms of daily operation and precise marketing 。 < / P > < p > in addition, the two sides also jointly put forward “five cooperation vision”, which cover a wider range of user groups, share channel resources, full coverage of online and offline transaction scenarios, cross-border brand marketing, and business travel development. In the future, the two sides will jointly focus on the in-depth exploration of life travel business. Through the perfect combination of travel and physical goods, logistics and big data, the two sides will constantly bring forth new ideas in business mode and user experience, so as to meet the diversified needs of consumers before, during and after travel, and jointly create the most assured and satisfied travel platform for users.