The products are in short supply and sold out as soon as they are put on the shelves. This is the first time Lei Jun has officially carried out goods on the live broadcast platform, and all the products sold are his own. Among them, 24 of his favorite Mijia products are sold out in seconds. The sales volume of two hours of live broadcast exceeded 100 million, and the total number of viewers was 74.77 million. It can be said that Lei Jun’s first live selling of the tiktok was successful. < / P > < p > in Xiaomi’s previous new product press conferences, Lei Jun has a lot of platforms and has enough influence both inside and outside the industry. He is not only a well-known entrepreneur, but also a big man in the Internet industry. His personal influence can not be ignored. This has the basis of live selling, with users paying attention to him, and with the support of rice noodles, Lei Jun has a high starting point for carrying out live broadcasting with goods, which does not lose out to those star anchors.
from tiktok tiktok’s perspective, users’ consumption power is more than that of other live broadcast platforms, so some big V hosts are reluctant to sell in the flare. However, with the development of the platform, the advantages are more and more obvious, and the mode of carrying goods gradually becomes diversified, which can attract more platform anchors to try to carry goods on the platform. Xiaomi has its own sales channels and has close cooperation with major e-commerce platforms. At the same time, Xiaomi also has its own Xiaomi mall, which allows users to purchase products independently. The reason why Lei Jun went to the battle to carry out live broadcasting with goods this time is to see whether the live broadcast platform can become a sales channel for Xiaomi. Judging from the data of the first live broadcast, it is very eye-catching. Therefore, there is media exposure that Lei Jun is considering the next live broadcast.