According to the official website, from the second half of 2020 to now, toubao has published more than 10 recruitment information about overseas business. Although the relevant persons of touch treasure did not disclose the specific overseas products involved to the reporters of Beijing Commercial Daily, the signal released by this old brand offshore enterprise is obvious: we will not give up the overseas market. In fact, this is also the attitude of most Chinese Internet enterprises going abroad. For example, Li Xueling, CEO of happy gathering, said frankly that he would expand more markets in the world. < / P > < p > from the perspective of performance, the complex overseas situation and epidemic situation have put pressure on China’s overseas enterprises. In the second quarter of 2020, the revenue of cheetah Mobile did not recover; although the revenue growth of touch treasure maintained, it relied heavily on advertising; the revenue of bigo, a live overseas product, continued to grow, but it was not profitable. At present, with the coexistence of “danger” and “opportunity”, Chinese Internet enterprises are also planning for the future in China. Cheetah Mobile has launched AI products such as robots, and the online online literature app of touch treasure ranks among the top three in the industry. For them, “walking on two legs” has become a tacit choice. Due to the overseas situation and epidemic situation, Chinese Internet companies, which are making money in overseas, are being placed in the center of public opinion again and again, and the performance of listed companies has become the most direct barometer. < p > < p > in the second quarter of 2020, the revenue of huanju increased by 36.3% to 5.84 billion yuan, and the net profit was 494 million yuan, with a year-on-year increase of 38.3%. After stripping tiger teeth, bigo’s revenue accounted for more than half for the first time, reaching 52.3%, becoming a new revenue pillar of huanju. < p > < p > compared with revenue and net profit, huanju has obvious advantages over cheetah mobile and touch treasure, but the smallest revenue of toubao is the one with the highest revenue growth. In the second quarter of 2020, the revenue of touch treasure was 126 million US dollars (about 872 million yuan), with a year-on-year increase of 236%; the net profit was 4.54 million US dollars (about 31.42 million yuan), making up losses year on year. The bright spot of cheetah mobile is net profit. Thanks to the disposal of its byte jump shares, cheetah Mobile’s net profit in the second quarter of 2020 was 244 million yuan, much higher than that of 82.5 million yuan in the same period of last year, but its revenue decreased by 59.4% to 394 million yuan year on year. Among these three enterprises, cheetah mobile is the most affected by overseas uncertainties. At the end of 2018 and February 2020, Facebook and Google respectively suspended the advertising liquidation cooperation with cheetah mobile. From the first quarter of 2020, cheetah Mobile’s revenue began to suffer significantly. Fu Sheng, CEO of cheetah mobile, admits that the company still faces huge external challenges. “Overseas, cheetah mobile still hasn’t resumed cooperation with Facebook and Google, which makes it difficult for it to acquire new users and cash in traffic. Overseas revenues are still falling. At the beginning of the year, ECPM can get a drop in revenue per thousand advertisements from the whole industry. < / P > < p > this is not a story of new people laughing at old people crying, but these three enterprises have been listed on the stock market and have quantitative and comparative performance, so they have attracted more attention from the industry. In fact, among the Chinese Internet companies going abroad, most of them are game companies, and their popularity in China is not high. < / P > < p > according to the list of Chinese manufacturers’ overseas revenue released by appannie in July 2020, the top 10 enterprises are almost all game companies, and the top 30 enterprises are also game companies. In the wave of pressure from India and the United States, game companies are not the target. Wang Chao, founder of Wenyuan think tank, explained to Beijing business daily, “many game companies are headquartered overseas, and localization is also good. The Chinese Internet companies under pressure from the United States this time do not involve game companies. I think the reason is that they do not involve security issues. Although there are game companies in India’s banned apps, the Indian market has little impact on the revenue of such enterprises. “. Ding Zicong (pseudonym), who has been paying close attention to Chinese enterprises going out to sea for a long time, told the Beijing business daily, “another reason is that the cooperation mode of the game industry is relatively complex, and there are many interwoven links in the aspects of transportation, distribution and research and development. Products produced by Chinese game companies may also be distributed locally by American game distribution companies. On the contrary, it is also the same, so it is difficult to define. If < / P > < p > is not affected, it does not mean that there is no need to take precautions. In the communication with small and medium-sized entrepreneurs going out to sea, Beijing Business Daily reporters learned that many entrepreneurs are doing “cloud migration” in order to meet the regulatory requirements of local laws and regulations. < p > < p > < p > in view of the current geopolitical risks, huanju has adopted different strategies in different markets and cooperated with local governments in various markets to strengthen local operations and better adapt to the local environment. Due to the Chinese app ban issued by the Indian government, the number of active users of short video product like in the Indian market in the third quarter will be affected. < / P > < p > the strategy for getting together is that from the beginning of 2020, likee starts to shift its focus from India to other markets, and the party has also planned to reduce sales and marketing expenditures in the Indian market and use the funds in other regions with higher return on investment. “Although the company’s Indian users will be affected, the impact on likee’s overall development strategy and commercialization progress will be negligible.” Jin Bing said frankly. < p > < p > Zhang Kan, founder and chairman of touch treasure, also clearly stated in his communication with Beijing Business Daily: “there may be some unfavorable factors in the overseas market in the short term, but Chinese Internet companies are actually quite competitive overseas.” In the second quarter, touch treasure has formed a global and pan entertainment content ecology with online novels as the core and cooperating with other pan entertainment businesses such as games. However, Zhang did not disclose the specific products abroad. According to the recruitment information on the official website, toubao has made new preparations for overseas markets. According to incomplete statistics, from the second half of 2020 to now, touch treasure has published more than 10 recruitment information about overseas business on its official website, involving leisure games, including 3D game action, senior advertisement placement optimizer of overseas channels, business manager of overseas novels, etc. Recently, Tong Ning, vice president of cheetah mobile commerce, also told Beijing business news that “we have a very positive layout in Saudi Arabia and are very optimistic about this market”. The revenue of cheetah mobile comes from three parts: mobile tools business, mobile entertainment and AI business. In terms of revenue share, Fajia mobile tools still make the largest contribution, but cheetah mobile introduces more AI services represented by robots, which is also the focus of cheetah Mobile’s domestic business. By the second quarter of 2020, cheetah Mobile has increased the number of its marketing robots in shopping malls to 7000, covering 887 shopping malls in 32 cities. As of July 2020, more than 11000 intelligent service robots under cheetah mobile have landed in China. < / P > < p > “cheetah Mobile has a good vision in investment and transformation. When making robot products, it wants to seize the wind of new infrastructure construction. Stepping on the wind outlet is less risky for enterprises going abroad. Generally, enterprises will choose to cooperate with their original business and can copy and export overseas races or products.” Li Jinqing, an analyst with Bida consulting, said. < / P > < p > the choice of touch treasure is network literature, and launched an independent app “crazy reading novels”. According to Apple’s app store, Mademoiselle was launched in November 2019 and is a free online literature app. According to the data from “China Mobile Internet 2020 first half report” released by questmobile, in June 2020, 24.8818 million people read novels every month, ranking after tomato novels and seven cats, and ranked among the top three free online literature apps. < p > < p > Zhang Jing told the Beijing Business Daily that “touch treasure’s turnaround in the second quarter of 2020 is mainly due to the rapid growth of crazy reading novels in China. The growth rate of crazy reading novel dau (daily living users) exceeded expectations, which also led to the growth of game business. The coordinated growth of these two plates is the main driving force for the financial growth of touch treasure. “. He also revealed that “we are already in synchronization in overseas markets, and there will be no adjustment in the strategy of going out to sea. The online text is a very basic user demand, which is the same all over the world.”. < / P > < p > the domestic strategy of getting together seems to be flying in the sky, but it is also closely following the wind. In June, huanju led the investment in round C financing of life service enterprises with $100 million, and YY, a fortune business, has been contributing revenue to huanju and is the main profit maker. < / P > < p > “now, the enterprises going out of the sea are starting to” two leg way out “. In the past, they were rushing to launch products overseas. Now they have higher requirements for localization, and the speed will slow down. They need to do a good job in financial and legal compliance, so they can only think more ways in terms of growth.” Ding Zicong said.