It took 38 years until 2018 for the market value to exceed $1 trillion. And it took apple only two years to grow its market value from $1 trillion to $2 trillion. At 11:00 a.m. EST on August 19, Apple’s share price reached $2 trillion for the first time, with a market value of about $1.98 trillion at the end of the day. “It’s incredible that Apple’s share price has increased by $1 trillion in four to five months,” said Neil camplin, an analyst at mirabaud securities. This shows that the market’s valuation of Apple has shifted from a discount to a premium. ” < / P > < p > since its IPO on December 12, 1980, it took Apple 38 years to break through $1 trillion in market value until 2018. Apple’s market value exceeded $2 trillion, only two years away from its previous $1 trillion node. < p > < p > among them, it includes not only the external environment of monetary easing in the United States, but also its own factors of strong performance and successful transformation to a software company, as well as market value management methods such as stock repurchase and spin off plans. What’s more, Huawei, the biggest direct competitor, has fallen behind. Recently, IDC released the latest mobile phone quarterly tracking report, saying that in the global market, Huawei’s mobile phone shipment and market share surpassed Samsung for the first time in the global market. However, another news is that Apple’s flagship iPhone 11 has quietly surpassed Huawei’s mate 305g: according to counterpoint, the best-selling model in China is the iPhone 11, while Huawei’s mate 305g is ranked fifth. < / P > < p > 3) the pricing strategy of the previous generation has been changed in China, and the discount brought by the promotion activities makes the old iPhone consumers who are ready to change their phones continue to choose the iPhone. < / P > < p > according to the latest financial report, iPhone, software and services, MAC and iPad accounted for 53%, 19%, 9% and 8% of revenue respectively, and mobile phone business still contributed more than half of the revenue. Therefore, the sales of iPhone promoted the overall performance. < p > < p > Apple’s third quarter results at the end of July exceeded Wall Street’s expectations, creating the best three quarter revenue in history: total revenue reached $59.69 billion, up 10.95% year-on-year; net profit was $11.253 billion, up 12% year-on-year.
‘s impact on novel coronavirus pneumonia has seen Apple’s revenue and profits grow by more than two figures year-on-year, and Apple’s share price has risen sharply in the US after trading, which has exceeded 5%, a record high. < p > < p > except for mobile phones, affected by the epidemic, due to the soaring demand for home office and learning, MAC revenue increased by 22% year-on-year; iPad revenue increased by 32% year-on-year, all of which promoted the overall performance of apple. < p > < p > Apple’s service business includes app store, apple music, video, cloud services and app store search advertising. According to the third quarter report, the revenue from iTunes and services was $13.1 billion, up 14.8% year-on-year, mainly due to the growing number of content, subscribers and independent devices in Apple’s app store. < p > < p > since this year, Apple has bought back shares on a large scale, and the number of shares in circulation has decreased by about 100 million to 4.275 billion. Buying back shares will stimulate demand for Apple shares and help push up the share price. In addition, at the beginning of August, Apple announced that it would split one share into four shares, the fourth time since Apple went public. After the announcement, Apple’s share price soared nearly 6% in after hours trading and 10.5% the next day. Its market value rose by 172 billion US dollars overnight. The background of the stock split plan is that Apple’s share price is too high. Stock split will increase the stock outflow, reduce the stock price, improve liquidity and attract more retail investors. < p > < p > previously, Huawei, Qualcomm, apple and Samsung have been the four pillars of mobile phone chips. When Kirin chips “disappear”, the competition pattern of smart phone manufacturers is undergoing subtle changes. After Kirin chips are out of print, Apple will become the only mobile phone manufacturer with 5nm self-developed chips – not only apple chips, but also Apple mobile phones’ competitiveness will be greatly enhanced. < / P > < p > an important factor is that Apple holds TSMC’s 5nm priority capacity, and its first mover advantage is very obvious, which makes its chip performance far better than Huawei’s “spare tire” MediaTek and Samsung. In recent years, Apple has been TSMC’s largest customer, accounting for 22% – 23% of TSMC’s revenue. There are also reports that Apple has made up for Kirin’s capacity gap and has sent an urge to TSMC to give priority to ensuring the supply of 5nm A14 processors. As for the capacity of < 5p >, Huawei has a strong advantage over apple. At present, the chip performance is the biggest selling point of smart phones, which will directly affect the sales of mobile phones. < p > < p > first, Huawei. In the second half of this year, apple and Huawei released two high-end computers equipped with the latest 5nm process chip, but next year, Huawei’s P50 mobile phone will be “no Unicorn chip available.”. < p > < p > Apple and Huawei are the only two mobile phone manufacturers with the most high-end chips, while Samsung, which owns Orion chips, has just produced 6nm technology. < / P > < p > earlier, it was reported that Huawei would switch to using MediaTek chips, but Apple’s chips were far better than the latter. At the production end, Apple’s influence on TSMC is far greater than that of MediaTek, leading to the lag in the chip manufacturing process of MediaTek. According to foreign media reports, it can only use 5nm chips at least next year. < / P > < p > in addition to Huawei Kirin and Samsung Orion, Apple will have a great price advantage for other mobile phone manufacturers using Qualcomm chips because of its self-developed chips. Because, after losing Hisilicon, the most powerful competitor, the “smart” Qualcomm chip has taken advantage of the situation to increase its price. < p > < p > it is reported that next year, the price of Qualcomm’s latest mobile phone processor, the snapdragon 875, will reach $220, compared with the price of last year’s flagship chip of $150, up nearly half. Affected by this, at Xiaomi’s 10th anniversary meeting, Hongmi launched the ultimate flagship version of K30, which uses the Tianji 1000 chip of MediaTek, because the cost of the latter is lower. < / P > < p > backwardness means being beaten. Under the background of stable and highly concentrated smartphone market structure, any party’s backwardness will be immediately captured by its competitors. < p > < p > for example, since last year’s US sanctions, Huawei’s overseas sales of mobile phones have been declining, and these lost sales have been divided up by the remaining players: in the European market in the latest second quarter, Huawei’s market share has fallen sharply, while Apple’s has risen against the trend. < p > < p > therefore, in the future without Kirin chip, when Apple’s competitors are forced to use lower end or more expensive chips, the future of Apple mobile phone is undoubtedly bright.