On August 12, according to foreign media reports, the auto driving technology company jointly established by Hyundai Motor and APTIV PLC has announced its official name and brand identity: dynamic.
motional is composed of motion and emotional. “Motion” reminds people of the appearance of unmanned vehicles carrying the company’s technology on the road; and “emotional” corresponds to the company’s people-oriented business method, that is, focusing on safety and reliability.
Automotive is currently working on the development and commercialization of the society of Automotive Engineers (SAE) class IV vehicles, which can perform all driving tasks. Motional will fully test the automatic driving system in 2020, and provide automatic driving system and matching technology to unmanned taxi providers and fleet operators in 2022.
kinetic is headquartered in Boston and the team is based in Pittsburgh, Las Vegas, Santa Monica, Singapore and Seoul. The newly established office in Seoul will be a key technology center and test site.
according to the previous introduction of Hyundai, Hyundai, Kia and Mobis of Hyundai Group will invest $1.6 billion in the joint venture, as well as $400 million in automobile engineering services, R & D strength and intellectual property sharing, with a total investment of $2 billion. APTIV will provide automatic driving technology and intellectual property rights, and invest about 700 people to develop automatic driving solutions. Each party will own 50% of the joint venture.