2020 “Yinhua Fund Cup” Sina bank financial planner competition, hot registration. From now on to September 7, you will receive free gift packages worth more than 700 yuan from Guan Qingyou, Luo Yuanshang, Chen Kaifeng and Jian Qi. < p > < p > as the first commercial blockbuster released since the reopening of the cinema line, eight hundred was announced to be put on file on August 21, becoming a “life-saving straw” for cinemas. < / P > < p > “you can’t imagine that on the day when” eight hundred “was put on file, all the cinemas would forward this message spontaneously like a festival. During the epidemic period, all the cinemas had no income. We thought that we could resume the normal screening of cinemas with the help of “eight hundred”, and we could get back to blood again on national day, so that we could really slow down by the time of the Chinese New Year. ” After “eight hundred” was announced, Xu ran, the person in charge of a domestic cinema, expressed his excitement and excitement to the interface news reporters at that time. < p > < p > in less than a month, Xu Ran has decided to give up the production of “eight hundred” in her own cinema, and said, “I will not list any films related to Huayi Brothers.”. < p > < p > on August 14, “eight hundred” was released for the first time in China, and then cinemas received a new release plan. Among them, theaters with annual ticket rooms of more than 10 million yuan can participate in the spot show on August 14, and some cinemas with box office of more than 2 million yuan can participate in the spot show from August 17 to 19. When it was officially released on the 21st, theaters with an annual ticket room of more than 2 million yuan were allowed to show films in a normal way. < p > < p > in addition, cinemas with a box office of less than 2 million should check and approve the minimum guarantee amount based on 3.5% of the actual box office of the previous year, and pay the minimum guarantee fee to the account of the distributor before August 19. According to incomplete statistics, in 2019, there are more than 4000 studios with a total box office of less than 2 million. < / P > < p > in a notice from the film side obtained by the interface news reporter, in view of the scheme of the cinema spot shows from August 19 to 20, the key of the cinema with normal account distribution will be opened in the whole hall; in the cinema with the minimum guarantee, the key will be opened in the whole hall, but only if the payment is made before 14:30 p.m. on August 18, and “the money will not go out of the cinema line”. < / P > < p > a movie key is a password that allows a cinema to show a movie. The cinema obtains the encrypted digital copy file before the film is shown. As long as the key is obtained when the movie is released, it can realize the normal projection and effectively avoid the disclosure of the film source in advance. < p > < p > < p > theaters with box office less than 10 million did not participate in the first round of screening on August 14, and did not annoy small and medium-sized cinemas. Xu ran said that this is understandable. However, Xu ran felt “angry” at the 3.5% approved minimum amount and a series of subsequent measures. < p > < p > on August 14, the “eight hundred” point show was opened. From August 17 to August 19, small and medium-sized cinemas also joined the spot show. “We applied for the movie key, and the pre-sale was also released. As a result, Huayi Brothers announced on the afternoon of August 18 that they would pay a 3.5% minimum guarantee for last year’s box office. Even if the minimum box office is not met, we have to pay the money, and the excess will be counted separately. The money is directly given to Huayi Brothers. If we don’t, then we can’t get the keys of the 19th and 20th. This is a kind of naked coercion. ” Xu ran told reporters at the interface. < p > < p > according to the data of professional edition of cat’s eye film, as of August 20, the total number of films in China totaled 189100, of which, Harry Potter and the Sorcerer’s stone accounted for 23.0% and 800 accounted for 22.3%. < / P > < p > “at present, there is only a new blockbuster” eight hundred “on the market. Under this background, some can only choose to compromise as to how the cinemas that send out pre-sale can explain to the audience Xu ran told reporters at the interface. In addition, Xu ran said: “the time of the” eight hundred “point show has been changed again and again. In some cinemas that have met the conditions of account sharing, the key for normal play has been determined, and later, the key has been temporarily notified to do it every day. All of our film layout and pre-sale have to be modified. Due to frequent modification, the medium network cable server under the key is paralyzed. This is also an extremely irresponsible behavior to the cinema and the audience. ” < p > < p > when an investor asked Huayi Brothers securities department, its staff said: “in consideration of the influence of the epidemic situation and changes in the film market and other factors, the issuance strategy of” 800 “has a dynamic adjustment, and the cinema may adjust according to our issuance strategy. If there is a demand for the cinema line, our distribution team and the major courtyard lines maintain good communication. ” < p > < p > in this regard, the person in charge of a large domestic cinema company told the interface news reporter that “Huayi Brothers used to be a Hollywood model, focusing on distribution and content production, which had suffered a lot before. In China, the content was bound by terminal channels, that is to say, if there are more movie stores, more resources may be obtained, which in disguise will affect the distribution and screening of cinemas.” < / P > < p > “Huayi Brothers has turned itself into the opposite of the film industry, at least the opposite of small cinemas, which has broken the rules of the market. Huayi Brothers can not only distribute the movie “eight hundred”, and not every film will have such a market. ” Xu ran said. < / P > < p > “a lot of people in our cinema field have been scolding Huayi recently. Many cinemas have not been shown. This is a real thing.” The person in charge of the above-mentioned large-scale cinema line company told the interface news reporter. < p > < p > < p > as the first commercial blockbuster in 2020, 800 undoubtedly carries high hopes for industry recovery. But why did Huayi Brothers choose such a controversial approach? < / P > < p > according to the news reporters on the interface, according to the normal process, after the cinema receives the film payment, it will settle with its cinema line in the next month, and then transfer a part of the sub account to the cinema account, and then the cinema will go to settle with the film company, but the time is generally 3-6 months. < / P > < p > according to Huayi Brothers’ distribution plan, cinemas with box office less than 2 million should pay the approved minimum amount of 3.5% of the actual box office of the previous year to the designated account of the distributor on August 19. According to the current public data, there are more than 4000 cinemas with annual box office less than 2 million. If half of the cinemas turn in the guaranteed amount, Huayi Brothers can get more than 100 million cash directly. According to the financial report data, Huayi Brothers lost 1.09 billion yuan and 3.96 billion yuan respectively from 2018 to 2019. As a major production promoted by Huayi Brothers, “eight hundred” was once regarded as the key to turn the company around in 2019. However, the withdrawal of “eight hundred” last year brought greater pressure on Huayi Brothers to recover funds in 2019. < / P > < p > < p > “eight hundred” was shot in September 2017. According to previous market news, its production cost was as high as 500 million yuan, which is the first work in Asia to shoot with IMAX camera. Some securities practitioners told the interface news reporter: previously, it was predicted that the box office of “eight hundred” would exceed 3 billion yuan. This film is regarded as the work of Huayi Brothers whether they can turn over in 2019, which has a great impact on Huayi. < p > < p > under the background of two consecutive years of losses, if Huayi Brothers’ net profit is still in the state of loss in 2020, the company will directly face delisting. In an interview with the media in January this year, Wang Zhongjun said that 2020 is the life and death moment of the company, and it is certain to make a loss. In the first quarter of 2020, Huayi Brothers achieved a revenue of 229 million yuan, a year-on-year decrease of 61.38%; the net profit attributable to shareholders of listed companies was – 143 million yuan, a year-on-year decrease of 52.64%. As of the end of the first quarter, the monetary capital held by Huayi Brothers was 268 million yuan, down again from 554 million yuan at the end of 2019, short-term borrowing was as high as 2.075 billion yuan, and the non current liabilities due within one year were 667 million yuan. In addition, as of June 16, Wang Zhongjun held 630 million shares of the company, accounting for 22.58%, and pledged 577.1 million shares, accounting for 91.67%; Wang Zhonglei held 168 million shares of the company, with a pledge ratio of 99.98%. They pledged 745 million shares of the company, accounting for 93.42% of the total share capital of the company. < p > < p > the cumulative number of pledged shares due in the next six months by Wang Zhongjun and Wang Zhonglei is 415 million shares, accounting for 14.90% of the total equity of the company, and the corresponding financing balance is 868 million yuan. The cumulative number of pledged shares due within the next one year (including those due within the next half a year) is 745 million, accounting for 93.42% of its shares and 26.72% of the total share capital of the company. The corresponding financing balance is 1.479 billion yuan. < p > < p > Huayi Brothers said: the shares pledged by Wang Zhongjun and Wang Zhonglei do not have the risk of closing position at present, and the pledge risk is within the controllable range, and their share pledge will not lead to the change of actual control right of the company. Under the pressure of capital, Huayi Brothers released a plan for non-public issuance of a shares on April 28 this year. The stock price of this issue is 2.78 yuan / share, and the total amount of funds raised by the issue is no more than 2.29 billion yuan. All the objects of issuance are subscribed in cash, and all of them will be used to supplement working capital and repay loans after deducting the issue expenses. The target audience includes Ali pictures, Tencent, Xiangshan Dacheng world, and Yu Garden shares. < p > < p > according to cat’s eye data, as of 11:35 a.m. on August 20, the box office of “eight hundred” had exceeded 180 million yuan, setting a new record in the Chinese film market. On August 20, Huayi Brothers Trading at 6.27 yuan / share. Since August 2, the stock price of Huayi Brothers has risen by 31.45%, higher than the increase of – 2.32% in the same period. < / P > < p > “I’ll stick to it for a few more days, and there will be new films like” buckwheat growing crazy “and” I’ll wait for you at the end of the world “. In this gap, we will release movies like” war wolf. ” Xu ran told reporters at the interface.