In the first half of the collective release of user information, the development pattern of the three major operators in 5g business in the second year had a new change. Under the situation that the number carrying network transfer became more common, when the competition of 5g track became more intense, the results were both happy and sad. < / P > < p > the three major operators once fell into a growth bottleneck due to the disappearance of traffic dividends, intensified competition in the industry, and the cost rise brought about by the implementation of speed increase and fee reduction. Although the three operators made 400 million a day, the revenue decline became a normal that could not be changed. < p > < p > take the data of the first half of 2019 as an example, China Mobile, the top three, has the worst financial report data in the past decade, presenting the worst performance of simultaneous decline in revenue, communication services and net profit. < / P > < p > in the financial statements at the end of 2019, the three major operators mentioned that in 2020, they would adjust their business strategies, increase capital construction, and take advantage of 5g Dongfeng to innovate business. < / P > < p > as a new generation of communication technology, 5g has not let it down. In 2020, with the blessing of 5g concept, China Telecom and China Mobile, the three major operators, have accelerated the development of 5g services, and the number of 5g packages and users has increased dramatically. According to the announcement, as of June 30 this year, China Mobile’s 5g package users reached 70.019 million, with a penetration rate of 7.42%; China Telecom’s 5g package users had 37.84 million, with a penetration rate of 11.02%. This means that China Mobile has the largest number of 5g package users, while China Telecom has a higher proportion of 5g package users. It is an indisputable fact that 5g users have entered the fast lane. < p > < p > in contrast, China Unicom believes that the current 5g package user number calculation is controversial, because some users have upgraded the 5g package, but they have not purchased 5g mobile phones or online G networks. These users are called fake 5g users by the industry, and are not line g users. Due to the differences in statistical path, China Unicom has chosen not to publish the number of 5g users of the company temporarily. < / P > < p > however, although the operators have already enjoyed the initial dividend and achieved the increase in the number of users, the cost they have paid is actually not well known. A recent news about Luoyang Unicom sleeping 5g base station at night has revealed the truth of operators’ balance between 5g and electricity charges. According to media reports, recently, Luoyang Branch of China Unicom has started the deep sleep function under no-load state for three different base station radio frequency unit devices that have been connected to the network at different time periods. < p > < p > a TMT analyst explained to caijing.com that deep sleep is to reduce power consumption, save power and save energy. At present, the annual electricity cost of a single base station is more than 20000 yuan, while the total number of 5g base stations will reach 6 million. This cost may offset the profit of the whole year for operators, so it is urgent to cut down. However, as soon as the news came out, some users immediately expressed their dissatisfaction: upgrading 5g package at a high price, but not enjoying 5g service anytime and anywhere? Would sleep affect my 5g signal?. In this regard, Yang Jianyu, general manager of China Mobile Henan Co., Ltd., said that the 5g base station entering deep sleep is not the same thing as the street lights being turned off. It has no strict schedule. Through artificial intelligence monitoring, 5g base station can wake up the base station at any time and resume normal use if it is found that a large number of users are using the base station. Fu Liang, a telecom analyst, also believes that deep sleep of the base station is not the same as turning off the street lights. There is no strict schedule. The premise of dormancy is that the current equipment is not in use or the traffic volume is lower than a certain value. Therefore, the 5g base station sleep of Luoyang Unicom has little impact on users. < / P > < p > from 4G down to 5g dormancy, news from operators often leads to hot discussions, because their business is closest to users. In the communication with multiple users, caijing.com learned that many consumers are not satisfied with the service provided by operators. < / P > < p > the reality is that due to the lack of training work, the conflict between users and manual customer service has become a persistent disease. In order to win this 5g battle, operators are now burning the flames of war directly on users, which is even more putting the cart before the horse. < p > < p > Unicom’s user Wu Lin told caijing.com that recently, he often received calls from Unicom 10016. The content was that the customer service staff wanted him to increase the monthly rent and upgrade the 5g package. Since he had not purchased 5g equipment, he had to decline. As for the frequency of telephone calls, Wu Lin said it was basically once a week, and 10016 calls were received in the morning and afternoon of the most frequent day. < / P > < p > he went on to say that at present, his 4G package is 129 yuan / month. For many ordinary users, the call fee has already belonged to a higher category. No matter the traffic, telephone, SMS and other resources also meet the daily needs, he has repeatedly reiterated that he will not consider paying for upgrading, but the marketing calls with such a high frequency have become a problem for him. < p > < p > when browsing the major social platforms on caijing.com, it is found that the problems reflected by Wu Lin are not an individual case, and they are not only occurred in one operator of China Unicom. In terms of Zhihu, many users have already blocked 10016 calls. On a forum, some users joked that the once dynamic zone has become an advertising zone. There are many pop ups in business processing, and there are constant bombardment of advertising messages. < / P > < p > recently, China Mobile and China Unicom cooperated with CAI Xukun and Lu Han in endorsements respectively, and launched co branded cards in accordance with the trend. The rhythm of seizing users in Z era is obvious. < / P > < p > in fact, different from the simple and crude price war in 4G era, the gradual convergence of 5g price makes the differentiated competition of operators need to open up a new road. Therefore, brand building has become a must for strategists, and star effect + fan culture is undoubtedly the most effective way to compete for young users. < / P > < p > it is worth mentioning that, by contrast, China Telecom is quite calm. Wang Zi, an industry chain analyst, disclosed to caijing.com that China Telecom is the biggest winner in this round of great migration of carrying number to network, while China Unicom and mobile, which have lost many users, are naturally more radical. According to public data, in the first half of this year, China Telecom’s mobile subscribers increased by 7.9 million, while China Mobile and China Unicom decreased by 3.538 million and 8.947 million respectively. According to the latest financial report data, the effect of open source is beginning to show. In the first half of the year, China Unicom achieved a revenue of 150.4 billion yuan, a year-on-year increase of 3.8%, and a net profit of 7.6 billion yuan, a year-on-year increase of 10.1%; China Mobile’s operating income in the first half of the year was 389.9 billion yuan, with a year-on-year increase of 0.1%. < p > < p > in Wang Zi’s view, although it may work in the short term to rely solely on star effect to expand users, in the long run, the improvement of operators’ service and the in-depth development of multi scene business should become the key variables to get rid of the shackles of growth in 5g era. < / P > < p > considering the multiple factors in the development path of 5g, 5g is currently facing difficulties in expansion due to the lack of unique business model and killer applications. While focusing on stimulating the development of user data, operators should also focus on the b-end and other groups, focusing on innovation and development, so that the three characteristics of 5g can be completely released. At that time, the user development problems may be solved easily, which is also the user The basic starting point of the successful selection of the chapter.