“Group buying door” is becoming more and more popular, and Tesla’s employees in China are working hard?

Wuhan prospective car owner who was previously refused to deliver Tesla Model 3 successfully picked up the car with the assistance of pinduoduo and yibuyi on the evening of August 18 and successfully became a Tesla owner. However, Tesla China immediately issued a statement in the daytime on August 19, saying that the delivery operation process on the evening of August 18 did not conform to Tesla’s delivery specifications, and reserves the right to investigate relevant legal liabilities. Tesla attaches great importance to the “group buying door” incident, which is far beyond the imagination of the public. The person in charge of Tesla Greater China even instructed internally that this matter is becoming more and more serious, which has damaged Tesla’s direct marketing mode and price system. No one can be alone, and all staff must take action. on the other hand, pinduoduo insists that there is no resale of group purchase orders, and it hopes to be treated with kindness. “If the signboard is big, you should not be arrogant, if the store is big, you should not cheat customers; if you have advanced technology, you should be calm and treat consumers’ trust actively.” on the evening of August 18, Wuhan prospective owners who had been rejected by Tesla confirmed that they had picked up the car that night and had successfully covered the vehicle insurance. However, it is worth noting that the account used by Wuhan Tesla car owners is family accounts. at the same time, pinduoduo also publicly stated that with the assistance of yimeibuyao and pinduoduo, the group purchase owners who had previously been rejected by Tesla and cancelled the order had successfully picked up their cars and insured their vehicles. “I can’t pick up the car in my name, so I have to let the next order in the parent’s account again.” Wuhan Tesla car owners said that the final solution will not affect the amount of subsidy promised by pinduoduo. However, the owner of Wuhan Tesla said it was inconvenient to disclose whether the Tesla Model 3 was finally in his own name. pinduoduo and yibuyi also confirmed that Wuhan Tesla car owners used the 20000 yuan subsidy provided by yibuyao last night to collect the car, and the price was consistent with the group purchase price previously promised. looking back on the causes of Tesla’s “group buying door”, we can see that the 2019 Tesla Model 3 launched by pinduoduo in July 2020 kills 10000 people in limited time and seconds, and Tesla’s 2019 model participating in the event 3. The group purchase price of the black model of the upgraded version of the standard endurance rear drive was only 251800 yuan, while the price was 271600 yuan after subsidy on Tesla’s official website. The group purchase price was more than 20000 yuan cheaper than the official website price. The organizer of the event was pinduoduo and suitable to buy a car. However, Tesla refused to deliver the vehicle when the owner of Tesla in Wuhan purchased the vehicle through the one-time payment of the second killing activity. The reason for rejection is that Tesla’s official website is the only regular purchase channel for Tesla’s new cars in China, and it has never entrusted other platforms or businesses to carry out sales activities. In the car purchase agreement signed between Tesla and customers, it is also stated that “we have the right to unilaterally terminate any order involving resale”. in response to Tesla’s move, pinduoduo also said it supported consumers to protect their rights according to law and actively implemented vehicle delivery. On August 16, Mr. Qin, a Shanghai consumer who participated in the group purchase of pinduoduo, successfully picked up the car on the same day. On August 17, Wuhan prospective car owners who were refused delivery by Tesla said they would sue Tesla. only one day later, Wuhan prospective car owners successfully picked up their cars with the help of pinduoduo and yibuyi, and took on insurance. However, just as outsiders thought Tesla had compromised and the storm had subsided, the microblog @ Jeff “was on the microblog at more than 11 p.m. on August 18_ Zhe’s Tesla employee wrote: “by 9:30, we were still communicating with Wuhan customers in the PDD incident about his car purchase, but at more than 8:00, the whole network was reporting the news that he mentioned the car. Naked fake news Later, Tesla vice president of foreign affairs Tao Lin also forwarded this micro blog. After waking up, Tesla China issued a strong response on August 19, saying that Tesla has never blacklisted any car owners. Tesla has been actively communicating with the car owners all the time and actively providing a variety of solutions, which have been rejected by the “family” of the owners at the scene. According to Tesla, according to the delivery data, the vehicle that was picked up on August 18 had been placed an order on the official website on July 28, while Tesla cancelled the order of Wuhan car owner on August 14, which is inconsistent with the statement of the owner who ordered the vehicle in the name of his family because of being blackmailed. Tesla also pointed out that in the so-called “Wuhan vehicle owner delivery”, the trailer, signature documents and delivery operation process used in the so-called “Wuhan vehicle owner delivery” do not conform to Tesla delivery specification, which is not the normal process of Tesla and violates business ethics. Tesla said it would reserve the right to investigate the relevant legal liability. Tesla attaches more importance to the “group buying door” event than many people think. On the evening of August 17, Zhu Xiaotong, the global vice president of Tesla and the person in charge of Greater China, once gave an internal instruction, saying that this matter is becoming more and more serious, which has damaged Tesla’s direct marketing mode and price system, and no one can be alone. “Everyone has to act.” ‘tesla doesn’t have a huge public relations department and budget, and the official voice needs everyone to spread, ‘Mr. Zhu said. All the staff must take action to forward the circle of friends, participate in the message and report false information. In the past two days, the wechat circle of Tesla’s employees in China from the circle of friends of Shanghai Securities Daily has also forwarded a large number of contents supporting Tesla’s views. “the importance of maintaining Tesla’s direct marketing model is far more important than the harm Tesla has suffered in public opinion.” The person in charge of Tesla said that Tesla sells vehicles directly to customers, and customers can understand the whole service process of Tesla transparently from the sales stage, delivery stage to after-sales stage. In his opinion, in pinduoduo’s purchase, Tesla can’t guarantee this process, and users also bear greater risks, such as the issue of refund in the next seven days. He said that in the future, Tesla will, as always, maintain its own sales model. If businesses like pinduoduo want to engage in such activities, Tesla will still refuse. up to now, pinduoduo has no new response to Tesla’s latest statement. Pinduoduo said earlier that the consumers of this group purchase Tesla are placed on the official website, and there is no resale, “hoping to be treated well.”. pinduoduo also regrets Tesla’s refusal to perform its contract with consumers as a subsidy. Pinduoduo pointed out that consumers should be treated with kindness, “if the signboard is big, it should not be arrogant, if the store is big, it should not cheat customers; if you have advanced technology, you should be calm and treat consumers’ trust actively.” With regard to Tesla’s “group buying door”, Tian Siyuan, deputy director of the civil business research committee of Shanghai Lawyers Association, pointed out that Article 40 of the contract law stipulates that if the party providing standard terms exempts the party from its liability, increases the liability of the other party and excludes the other party’s main rights, the clause is invalid. Article 49 of the “e-commerce law” also clearly stipulates that e-commerce operators shall not stipulate that the contract shall not be established after the consumer pays the price by means of standard terms; if the standard terms contain such contents, the contents shall be invalid. Tian Siyuan believes that, on the one hand, after buying a car, consumers will naturally acquire ownership, and whether they want to use or resell them is his right. On the other hand, the model 3 Auto Order Agreement is a “standard term” that Tesla has prepared in advance for reuse and has not been negotiated with consumers. Together, the so-called “no resale clause” will be invalid due to legal provisions, and naturally Tesla can not refuse to deliver the car on this ground. Xiong Bingwan, associate professor of Law School of Renmin University of China, said that as an internationally renowned New Energy Vehicle Company, Tesla will consider a series of issues such as its own brand, sales and after-sales service. In principle, the decision-making of an enterprise should be respected as long as the sales strategy adopted by the enterprise does not violate the anti-monopoly law.