Enthusiasm is not reduced! Over 70% of Korean consumers are still boycotting Japanese products
The Korean Association reported on August 16 that the survey of consumer behavior in August released by Korean advertising revitalization commune on August 12 showed that the boycott of Japanese goods movement began last year has been more than a year, but 75% of consumers said they were still resisting Japanese goods. From the gender perspective, 78% of female consumers and 72% of male consumers said they continued to participate in the Anti Japanese goods campaign. From the age group, the proportion of resistance to daily goods was the highest among the 50 + age group and the lowest among the people in their 20s. Married people are more active than unmarried people, and the participation rate of housewives is the highest. In terms of questions about whether they intend to continue to participate in the future, 70% of consumers will answer positively. After participating in the boycott, 56% responded to abandon Japanese fashion consumption, 43% said they gave up alcohol consumption, 37% gave up consumption of household goods, and 36% and 34% gave up food and beverage and cosmetics consumption. In terms of the question of how long the Anti Japanese goods movement will last in Korea, 53% of the answers may last for more than 2 years. 58 percent of consumers said they turned their eyes to Korean enterprises by taking the opportunity of resisting Japanese goods, and actively purchased Korean alternatives, including beer (70%), stationery (47%), leisure fashion (46%) and cosmetics (48%).
