The video platform claims to be a member free of advertising, but pop-up ads, button ads, and small theater ads “change a vest” in turn. It can be said that the advertisers and platforms are really working hard to make members “enjoy” the ads; in addition, advance on demand is still on the way, some episodes need extra payment, and the “routine” of automatic renewal is constantly < / P > < p > according to the data, only iqiyi and Tencent video have paid more than 100 million members. However, events such as “exclusive advertising for members” and “pay ahead of demand” have occurred from time to time, and the rights and interests of members have been “injected”. < / P > < p > “when children enter the holiday mode, the teacher has assigned a lot of video assignments:” a good lesson “,” this is China “,” host competition “and so on. In order to watch the content completely and block advertisements at the same time, I specially bought video members. However, what makes people angry is that even if they are members, there are still advertisements in the titles and videos, even with exclusive advertisements for members It’s so irritating. ” Ms. Yang is extremely dissatisfied with the practice of video websites. < p > < p > Sina technology has found that although most video websites carry the banner of “members free of advertising”, “members jumping ads” and “VIP can close ads”, they can only avoid or skip the ads before the main film is broadcast, but they can not really block the ads. Some advertisements become exclusive to members. < / P > < p > “after purchasing a member, a VIP exclusive recommendation is inserted at the beginning of the video, which must be closed manually, otherwise it will be played all the time.” Ms. Qiao, who loves to pursue drama, said, “if you click to close the advertisement, can it still be called ad free? There are also endless variants of advertising, more people can not prevent. Some popular dramas will suddenly appear in small theatres on the way. In fact, they are advertisements starred by the Central Plains troupe. ” < / P > < p > “if you buy a member, you can’t avoid advertising, and you can’t watch blockbusters at will. You have to pay extra for good movies.” Mr. Wan has purchased members of iqiyi video and other video websites, but he found that many new films and classic old films need to be paid separately to watch, with fees ranging from 1 to 10 yuan. Sometimes, there are even additional terms for paid viewing. “Many film and television resources require users to watch them within 48 hours or a fixed period of time, and then they need to pay again to watch after the expiration of the time limit. < p > < p > in the experience, Sina Technology found that in order to induce users to renew their fees automatically, some video websites have set up barriers on the purchase page. For example, if you open the video membership purchase page, the system will check the “continuous monthly VIP” option by default. For some videos, the “non auto renewal” is hidden after the “auto renewal” and can only be seen by swiping right. < / P > < p > What’s more, if member users want to cancel “automatic renewal”, it will take a lot of trouble. However, the “renew now” button on the page is very conspicuous. This setting can not be ruled out as intentional. Take Youku platform as an example, the “automatic renewal” opened on the video website can only be cancelled through corresponding payment platforms such as “wechat payment”. < / P > < p > “at present, more than 90% of the high-quality resources on the market are in the hands of those head video websites. They are really ugly to eat without fear.” Mr. Wan is helpless. < / P > < p > up to the time of publication, there were more than 2000 complaints about the members of the video platform who still had advertisements and advanced VOD, which showed that the members had “a long history of resentment” against the video websites. < / P > < p > < p > “advertising free” does not live up to its name, and there are many traps in “automatic renewal”. When members watch the movie, they pay twice, but they make promises but turn back The video website has a deep routine, because it has “left behind” in the member service agreement. < p > < p > Sina technology has found that many terms in the member service agreement of video websites are very overbearing. For example, “Tencent has the right to modify the service terms at any time”, “iqiyi has the right to unilaterally decide and adjust the service content of VIP members based on its own operation strategy” < p > < p > “when setting up advertisements, video websites should fully protect consumers’ rights to know, choose independently and trade fairly. The platform side should not guide consumers to buy members and evade the obligation of informing by means of “playing the edge ball”. At the same time, it should insert advertisements with technical advantages in the process of watching films, which undoubtedly infringes on the legitimate rights and interests of consumers. ” Wang Beibei, senior equity partner of Beijing Yingke Law Firm, believes that the behavior violates the legitimate rights and interests of members. < / P > < p > “video membership service agreements are mostly format contracts. According to the contract law, if there are clauses in the format contract that obviously increase the other party’s responsibility, reduce or exempt their own responsibility, then the terms should be regarded as invalid and have no legal effect. Although the video website has detailed provisions on advertising privileges in the member service agreement, the slogan “members free of advertising” and other slogans can still be regarded as service commitments made to consumers, and consumers can protect their rights accordingly. ” Wang Beibei, a lawyer, said that if these promises are not fulfilled, the video website will infringe on consumers’ right to know, choose and fair trade, and consumers can be compensated three times of the membership fee. However, compared with the cost of safeguarding rights and interests, the loss of membership interests is insignificant. In 2018, a student from the Law School of Suzhou University bought iqiyi’s membership card for “member hopping advertising” service, but later found that the corresponding rights and interests were not protected, so he sued iqiyi. After comprehensive consideration, the court decided that iqiyi company should compensate the plaintiff by 30 yuan. When the rights and interests of most members are infringed, they have no choice but to complain. In this regard, Lawyer Wang Beibei said that the state is vigorously promoting the system of class action, and the consumer association is also actively promoting this work. Through the way of class action, the cost of individual rights protection can be reduced, and the rights and interests of consumers can be further protected. < / P > < p > consumers themselves strengthen their awareness of rights protection, and relevant units are also taking action. On April 8, Zhejiang Consumer Protection Association interviewed domestic video and audio websites, including iqiyi, Youku, Tencent video, and three mainstream video websites, and put forward rectification opinions on 9 ugly problems, such as advertising, additional charging items and automatic fee deduction. < / P > < p > in view of the unclear description of advertising privileges, 11 video and audio websites said that they had completely revised their propaganda pages and no longer used absolute descriptive propaganda terms such as “no advertising”, “jumping advertising” and “going to advertising”; windows such as open screen advertising will remind consumers in a significant way that they can skip them manually; at the same time, they further define their advertising rights and interests and clearly inform consumers The scope of advertising privileges; < / P > < p > with regard to the problem of automatic renewal and deduction, 11 video and audio websites said that consumers who purchase continuous monthly, quarterly and yearly subscription will actively remind users that they will be charged by sending in station messages, SMS, wechat, etc. < p > < p > for the Consumer Protection Commission’s rectification of the audio and video platform, netizens have expressed great pleasure. After all, the purpose of opening members is to abandon the waste of time brought about by advertising, and video websites should not infringe on the rights and interests of consumers for protecting their own interests. < / P > < p > however, from the current situation, iqiyi, Tencent video and other member opening interfaces are still default to the continuous monthly option, and the rectification still needs follow-up attention. < / P > < p > in recent years, video websites have developed rapidly. Some enterprises first run around and then try to cash in. There is nothing wrong with the business model of members. However, all kinds of violations of consumer rights and interests not only violate the spirit of the contract, but also ignore the logic of the rule of law. They not only play tricks on users, but also violate the law, so the regulatory authorities can not sit idly by. In order to protect the legitimate rights and interests of consumers, we should face the legal rights and interests of consumers. If you just complain and don’t put into action, it will only become the “leek” to be cut by the video website. < / P > < p > for video websites, when you open videos, there are a lot of advertisements. It’s OK for users to ignore such “VIP treatment”. Do not respect users, do not pay attention to commitments, do not fear the law, even if the camp is good, it is only a short-sighted move to kill the chicken and lay eggs. In the long run, it will only lose the heart of users.