2020 “Yinhua Fund Cup” Sina bank financial planner competition, hot registration. From now on to September 7, you will receive free gift packages worth more than 700 yuan from Guan Qingyou, Luo Yuanshang, Chen Kaifeng and Jian Qi. < p > < p > after five years, Poly has been on the hot search of social platform due to marketing events. However, this time, the public opinion turn, with negative labels such as “move out of group chat without forwarding” and “poly boss threatening to forward” and so on, has been continuously fermented on the social platform. On the evening of August 21, Beijing Poly forwarded a link and several red packets in the media group. This link is the preview of the marketing activities released by Beijing Poly official micro company – “art in flow” Art Festival and brand press conference on Chinese Valentine’s day. Relevant staff of poly Beijing hoped that the media could support it and forward it to the circle of friends, but no one responded for half a day. < p > < p > Wen Lingjian, deputy general manager of poly Development Holding Beijing Co., Ltd., made a serious speech in the group and put forward the improper request: “those not forwarded should be removed from this group.” At the same time, Wenling quickly became the new group leader of the group, and began to “pat” the media people in the group by using the wechat “Pai Pai” function, so as to hint that they would forward. < / P > < p > in the face of the media people actively quitting the group, Wen Ling responded: “when you can be flattered, you can accept the courage to be trampled on. Thank you for your praise and have learned from everyone’s arrogance.” However, this event did not end here, and “moving out of group chat”, “Wenling” and “Beijing Poly” have become hot topics in the outside world and continue to ferment on the social platform. Among them, Wenling, the topic center, has attracted the most attention of the outside world. < p > < p > Wenling is an old employee of poly. He has joined poly for 16 years and is now the deputy general manager of poly Development Holding Beijing company. In 2004, he joined Poly Real Estate Investment Consulting Co., Ltd. and engaged in real estate marketing. He worked in Hunan, Tianjin, Fujian and other first-line companies all the way, and his career prospects were promising. < p > < p > in view of this improper speech and behavior, Wenling reflected on it, and then made an apology on the public platform: “the personal speech and expression in the group last night was indeed abrupt and seriously inappropriate.”. At the same time, he also apologized to his media friends: “willing to accept criticism and correction from media friends” and “sincerely apologize to media friends for many times.” < / P > < p > in addition to this unexpected reverse marketing operation, in fact, in the real estate industry, Poly has always been good at marketing, and has successfully pushed the positive marketing events such as “poly is a p” and “poly selling tea eggs”. < p > < p > on April 15, 2015, song Guangju, chairman of Poly Real estate at that time, released: “poly is a P!”. A stone arouses thousands of waves, and a short sentence immediately leads to hot discussions and conjectures in the real estate industry. The next day, poly official officially released the group’s “5p strategy”, confirming that song Guangju issued “poly is a P!” It’s a topic marketing. < p > < p > < p > after the “poly is a p” event, poly was a lot conservative in marketing and did not create a hot search event again. It is worth noting that after the group’s business integration and carding, poly’s performance has been rising all the way, and it has successfully ranked among the top five in the real estate industry and the first among the central enterprises. < p > < p > in 2017, poly’s sales exceeded 300 billion. Last year, the sales volume of poly reached 461.8 billion yuan, ranking the top five in the industry and the first in the central enterprises. In the first seven months of this year, the sales volume of poly was 273.15 billion yuan, a decrease of about 2.4% compared with last year. In terms of soil storage, as of the end of 2019, Poly has 131.58 million square meters under construction and 81.12 million square meters to be developed, of which 38 core cities account for 58%. < p > < p > in the first half of this year, poly seized the window period of the epidemic situation and made great efforts to seize land. On the list of new value added goods in the first half of this year, poly’s new land value reached 206 billion yuan, ranking second. However, in the Beijing market, poly’s performance in recent years is not very good. As a representative front-line core market, the market share and sales scale in Beijing also represent the comprehensive strength of national real estate enterprises to a certain extent. < p > < p > in recent years, there is still a certain gap between poly and other top real estate companies in Beijing. According to Kerry’s list, the equity sales of poly in Beijing market in 2018 was only 5.48 billion yuan, ranking the 12th. Although the sales volume increased to 9.12 billion yuan in 2019, it still ranked 12th. In the past two years, another state-owned enterprise, CNOOC real estate, ranked first in the Beijing market, with equity sales reaching 17 billion yuan and 29.09 billion yuan respectively. < p > < p > according to the data of Yihan think tank, in the first seven months of this year, the sales volume of Beijing Poly was 6.08 billion yuan, which was upgraded to No.9, but there was still a gap of about 10 billion yuan between Beijing Poly and China Shipping real estate.