Investors, including Sequoia Capital, have been approached to jointly bid for tiktok’s businesses in the United States, Canada, Australia and New Zealand. On the surface, Oracle’s interest in tiktok seems strange. The 43 year old software giant, known for its traditional corporate database, is far from tiktok, a popular music video sharing app for young people. < / P > < p > however, given Oracle’s willingness to build cloud computing and consumer data services, the deal makes sense. And given Oracle’s close relationship with us president trump, and Oracle chairman Larry Ellison’s call to develop the U.S. technology industry, it makes sense. < / P > < p > Microsoft has always been seen as the leader in acquiring tiktok’s US business and the only company that has publicly confirmed its negotiation with byte jitter. On Tuesday, trump said oracle was also interested in tiktok and was “able to handle” the acquisition of tiktok. < / P > < p > although Microsoft is unlikely to be a tiktok bidder on the surface, it already has a consumer business unit, including Xbox, a gaming platform, and LinkedIn, a workplace social network. Both Oracle and Microsoft were founded in the 1970s, but Microsoft is more successful in cloud computing. In contrast, Oracle’s sales have stagnated and are gradually marginalized by the market. It is urgent to make a breakthrough in the cloud computing market. < / P > < p > tiktok has more than 100 million users in the United States. If tiktok’s technology is independent of byte skipping, it will need to find new places to store the massive data generated by users. As a result, tiktok is likely to become a major customer for Oracle cloud infrastructure. Oracle, which hosts customer information, is struggling with competition from Amazon and Microsoft. Currently, Oracle has established seven data center regions in North America and Australia. The company declined to comment on a possible deal to buy tiktok. Daniel Elman, an analyst at nucleus research, said oracle was “one of the other companies with a huge ecological and user base to support tiktok.”. And if you don’t have to pay billions of dollars a year to the cloud computing platform, you can save it billions of dollars. < / P > < p > although Oracle doesn’t have any consumer facing business yet, Ellison seeks a share of the lucrative precision advertising market through the company’s data cloud division. Among them, Oracle creates the personal data of ordinary users through data brokerage business and sells it to advertisers. Ellison has said Oracle’s consumer data, second only to Facebook, can help companies better target customers “relative to competitors.”. < / P > < p > since the European Union data privacy protection regulation (gdpr) came into force in 2018, the sector has been in a bad situation, and Oracle has had to reduce its tracking of EU users. In the wake of Facebook’s Cambridge analytics scandal, Facebook changed its approach to precision advertising, making it harder for other companies such as Oracle to help advertisers target specific audiences. In 2018, Oracle laid off about 5% of its staff. In June 2019, Oracle said its revenue fell 15%. One month later, Eric Roza, the head of the Department, left oracle. < / P > < p > the acquisition of tiktok has the potential to boost the sector’s recovery by providing Oracle’s user information to advertisers. In addition, tiktok provides a platform to help customers place advertisements, which greatly simplifies the whole business process. Byte skipping will still control tiktok’s European business, so Oracle doesn’t have to worry about the EU’s gdpr rules. However, Oracle will face all the other challenges of running a social media platform, including vetting inflammatory and violent content, as well as responding to consumer concerns about privacy protection and U.S. lawmakers’ concerns about fake news. Oracle has little experience in these fields. If trump is not re elected in this year’s election, Oracle will face a more hostile government. Oracle is a rare Silicon Valley company closely related to the president of the United States. Novel coronavirus pneumonia and chloroquine therapy were used to track the effect of new crown pneumonia in the United States earlier this year. Both Ellison and safra Catz, Oracle’s CEO, have personally supported Trump’s re-election. < / P > < p > Oracle currently has $43 billion in cash and short-term securities on hand to fund the acquisition of tiktok. According to bankers’ estimates, the price of the acquisition will be between $20 billion and $50 billion. After a series of acquisitions over the past years, Oracle has recently slowed the pace of acquisitions and said it has all the technology it needs to grow. But for now, even Ellison, 76, can’t be indifferent to the phenomenal tide of tiktok.