On August 17, it was reported that Dajiang innovation, the world’s largest UAV manufacturer, was laying off workers, with sales and marketing departments as the focus. At present, its sales and marketing team in Shenzhen headquarters has been cut from 180 to 60, nearly two-thirds off.
the report quoted a Dajiang spokesman as saying that after years of strong growth, the company realized in 2019 that its structure was “becoming unmanageable” and that it had to “make some tough decisions to redeploy talent in order to continue to achieve business objectives in a challenging period.”.
in this regard, Xie Tiandi, the public relations director of Dajiang innovation, said in his circle of friends: “on August 15, it was reported that the U.S. government blocked Alibaba. A few hours later, it was announced that this was false news. Considering that there are 14000 people in Dajiang, according to our opinion, there is no one in the company. I suggest you let the bullets fly for a while. ”
Dajiang controls more than 70% of the consumer and industrial UAV market. Gartner has predicted that the global UAV market will reach $11.2 billion in 2020.
since this year, rumors of layoffs in Dajiang have not stopped. In April, it was reported that Dajiang was carrying out at least 50% of the layoff and cleaning plan. The company forbids employees to enter the office area on the ground of working at home. At that time, the official response of Xinjiang said that this was “false and absurd speculation”.
a Dajiang employee, who did not want to be named, told the interface news that the company has indeed made layoffs recently. At least in the sales and marketing departments, some are being laid off, but the purchasing, R & D and other departments are less affected. “50% of the story is definitely untrue,” she said.
interface news reporters found on the official website of Dajiang that since this year, Dajiang has successively released more than 20 market sales posts, including marketing manager, marketing director, sales specialist, etc. In addition, Dajiang started campus recruitment in 2021 in early July, but did not disclose the size of the recruitment.
behind the suspicion of layoffs is the industry’s concern about the performance of Dajiang. It is understood that 80% of the sales in Dajiang are offline, and UAVs are mainly used in film and television, tourism, outdoor and other scenes. During the epidemic period, the demand for UAVs dropped sharply as soon as home orders were issued.
However, during the epidemic period, Dajiang also won many industrial UAV orders. An industry chain personage told the interface news that after the epidemic, a number of industrial UAV products in Dajiang have increased orders to the upstream.
overseas market is also worthy of attention. Dajiang disclosed in 2019 that the sales volume of the company’s products in the overseas market and the Chinese market accounted for 8:2, of which the North American market accounted for 40%.
in recent years, overseas has been questioning the information security of Dajiang products. Last month, researchers in France and the United States said mobile apps in Xinjiang were gathering information far beyond what they needed. In response, Dajiang said the report contained “false and misleading statements”.