A few days ago, a quote from Reuters reported that “Dajiang UAV plans to lay off 14000 employees” has spread on the Internet, causing widespread concern from all walks of life. < / P > < p > in response to this news, the reporter of China business daily verified with Shenzhen Dajiang Innovation Technology Co., Ltd. (hereinafter referred to as “Dajiang”) and people familiar with the matter, and learned that “14000 layoffs” was misread, but there was indeed optimization of staff reduction, mainly in sales and marketing related posts. < / P > < p > however, behind this rumor, the public’s concern about the largest UAV company in China is revealed. As one of the most successful Chinese technology companies, the North American market has already become one of the important sources of income in Xinjiang. In the context of increasingly tense relations between China and the United States, will Dajiang also encounter the difficulties faced by Chinese technology companies such as Huawei and byte jump? < / P > < p > in the interview, a number of industry insiders told reporters that in contrast, Dajiang’s products rely less on overseas suppliers in terms of hardware and software, so it faces relatively small risk of US sanctions. At the same time, for the industrial UAV market, Dajiang has not yet occupied the absolute market advantage, and further efforts are needed to consolidate its market position. < p > < p > in view of the rumor about layoffs, Xie Tiandi, the public relations director of Dajiang company, directly referred to this as false news and responded that “there are a total of 14000 employees in the company, which will be laid off according to Reuters”. After verification by many parties, the statement in the original text of Reuters is that “Dajiang company is planning to reduce the size of about 14000 employees”. From this point of view, the rumor of “laying off 14000 people” is indeed oolong. The paper also points out that the sales and marketing team of the Shenzhen headquarters of Dajiang has been reduced from 180 to 60, with a reduction ratio of 2 / 3. < / P > < p > in response to the question of whether there is personnel optimization, “every quarter,” he said. But since this year, Dajiang company has not responded to the specific number and proportion of personnel optimization. In view of the current challenges faced by technology companies that “go out to sea”, he said, “it is the right way not to be involved, not to talk and not to respond to purposeful issues.” He also said that “everything is good in Xinjiang”. < / P > < p > it is worth mentioning that this is not the first time that rumors of layoffs have occurred in Xinjiang. In April and may this year, a large number of social media platforms reported that due to the impact of the epidemic, consumer grade unmanned aerial vehicles (UAVs) in the domestic and international markets were shrinking, and Dajiang “took the knife” to lay off 50% of the employees. However, Dajiang also refuted the rumor for the first time, claiming that the 50% figure was not true, but did not deny the existence of layoffs. < p > < p > an internal employee who did not want to be named disclosed to the reporter that as an entrepreneurial company, Dajiang has been moving people frequently. Since the first half of this year, the company has indeed been cutting labor costs. Among them, the sales and marketing teams are greatly affected, and the scope of R & D posts is slightly small. This is the strategic contraction in a special period, which is the normal personnel optimization and flow.
reporter noted that despite the continued burden reduction, the company still keeps recruitment information on its official recruitment channel “DJI Dajiang Recruitment” official account. There are more than 30 research and development categories in the social recruitment Posts released since August, mainly in the headquarters of Shenzhen and Shanghai branch. The reporter called Dajiang company to ask whether the recruitment was really in place, and the responsible person repeatedly stressed that the official account showed that there was manpower demand in the recruitment posts. Li Jinqing, an analyst with Bida consulting, points out that we have noticed that many technology companies develop rapidly in the dividend period of the industry. In order to expand and seize the market, they will increase a lot of human resources. However, in the later stage, they will encounter changes in market demand or business transformation. The companies often adjust their organizational structure, optimize their personnel teams and recruit people at the same time It is very common in technology enterprises. This period is often prone to labor disputes, which reminds the vast number of job seekers in the application should also consider this normal. Ma Jihua, senior analyst of IT industry, pointed out that recently, with the tense relations between China and the United States, there has been a “war of public opinion” in the scientific and technological circles. Behind the “layoff” storm in Xinjiang, the public is actually worried about Dajiang. To a deeper level, the public is concerned about whether Dajiang will face the same pressure from the US government as Huawei and tiktok? In Ma Jihua’s opinion, compared with Huawei and tiktok, it is much more difficult for the US government to “deal with” Xinjiang. The reason is that tiktok was suppressed because the “reason” of tiktok’s being suppressed is the problem of data storage security. However, for Dajiang, the U.S. government obviously has not found a strong “handle”. At 5 a.m. Beijing time on August 21, the U.S. International Trade Commission made a final ruling of 337 investigation against Dajiang: no ban will be issued. Prior to that, on August 30, 2018, the US International Trade Commission received a complaint against Dajiang, claiming that it had infringed on patent rights during its import, export and sales to the United States. < / P > < p > in this regard, consult humble & Co, a think tank. Gong bin, a partner, held the same view. He pointed out: “it is relatively simple for the US government to sanction tiktok, but it is more troublesome to take action against Xinjiang. This is because the chip of UAV does not need the advanced manufacturing process of 7Nm or even 5nm like that of smart phones. There are many domestic manufacturers that can manufacture UAVs. Dajiang’s software platform and core algorithm are independently developed, and are not subject to the platform side and application ecosystem like Google. Therefore, Dajiang UAV is not easily subject to the “devastating” suppression of the United States. ” < p > < p > according to “GGR: the list of top 10 global UAV enterprises” released by the Robotics Research Institute of high industry and industry research, China’s consumer class UAV brands occupy most of the global market. In the top 10 list, Chinese enterprises account for 7, including Dajiang, zero intelligent control, Yihang intelligent (NASDAQ: EH), etc., 2 in the United States and 1 in France. Among them, Dajiang ranks first with 70% market share of global consumer UAVs. As a UAV giant, Dajiang is not easily subject to the U.S. as tiktok, but this does not mean that Dajiang can rest assured. On the contrary, it is also faced with internal and external challenges, especially its revenue structure, which is more dependent on overseas markets, needs to be changed and broken through. < / P > < p > an investor pointed out that at present, the biggest risk for Dajiang UAV lies in its US market. After all, the North American market accounts for a large proportion of its revenue, which can be said to be the largest source of profits. However, if the force majeure risk from overseas intensifies, the company’s revenue and profits will be most direct The damage caused by it. In an interview with the media, Xu Huabin, vice president of Dajiang, revealed that 80% of the sales of Dajiang come from overseas. According to other data, Dajiang’s sales contribution in the U.S. market accounts for half of its overseas revenue. Thus, the importance of the North American market can be seen. < / P > < p > from the perspective of public information, the company’s revenue in 2015-2017 was 5.98 billion yuan, 9.78 billion yuan and 17.57 billion yuan respectively, and the net profit was 1.42 billion yuan, 1.93 billion yuan and 4.3 billion yuan. It is not difficult to see that both revenue and net profit showed a significant growth trend over the past three years. Because unlisted companies do not have to be restricted by the requirements of financial disclosure in the secondary market, in recent two or three years, Dajiang has no longer published its own performance, but from the data of various research institutions, the growth rate of performance is slowing down. Zhu minting, chief investment officer of Qingtong capital, pointed out that at present, Dajiang has occupied more than 70% of the global consumer UAV market, and has built a higher competitive barrier in terms of hardware cost advantage and technology iteration speed, and the industry pattern tends to be stable. However, unlike consumer UAVs, which are mainly used in aerial photography, industrial UAVs are scattered in different fields such as agriculture, forestry and plant protection, patrol inspection and patrol, logistics and distribution, etc., which put forward higher requirements for scene application understanding, technical performance and reliability and stability. Compared with the low degree of standardization, there is no winner take all situation, which is a good choice for other UAV enterprises It provides space for development. In addition, it is worth noting that the newly released products of skydio in the United States have attracted extensive attention, and a c-round financing of up to 100 million US dollars was completed in July this year. Considering the current international situation, skydio may compete with Xinjiang for enterprise level customers in the U.S. market and form a challenge in the future. < / P > < p > another employee from the upstream of the UAV industry chain also told the reporter that since this year, the epidemic has had a great impact on the UAV industry, and the conditions for outdoor operation are limited, and the orders of many companies are declining in a straight line. In the consumer market, Dajiang is outstanding in technology research and development, aerial photography experience, system integration, etc., but in the professional application field of the industry, the subdivision fields are more scattered, and Dajiang does not occupy the mainstream, and there is still a lot of room for growth. Facing the risk of variables in overseas market, Dajiang may seek growth and breakthrough in domestic market. Gong bin believes that the domestic consumer market for civil UAVs is still in the first half of its growth due to multiple factors such as lifestyle and consumption habits. Buyers are still dominated by “early adopters”, while the US market has crossed the gap and entered the early stage of mass users. Therefore, the scale of domestic UAV consumer market is still one order of magnitude lower than that of the United States. In the domestic consumer market, in addition to the fashionable and cool young people, the most potential is K12 (basic education from preschool to high school) families with children. This target group may become the main market of Xinjiang, which is different from the U.S. market. < / P > < p > it should be pointed out that Dajiang launched robomaster robot (programming education and competition) in June last year, and a new generation of products was released in March this year to boost the robot education market in primary and secondary schools. < p > < p > according to the 2019 China Civil UAV development report released by the China Air Transport Association, as of the end of last year, 7149 enterprises had obtained the business license of civil UAVs, with a year-on-year growth of 76.56%, which had increased by 2430 before the end of July this year; there were 392000 real name registered UAVs in the whole industry, with a year-on-year increase of 37.5%; and the total number of UAV licenses was 67 218, a year-on-year increase of 50.8%. The industry generally believes that the domestic regulatory policies on UAVs are gradually relaxed, and the market demand will grow steadily. For Dajiang, it is imaginable to take advantage of the domestic 5g new infrastructure, economic “internal circulation” and other east winds, or seek growth breakthroughs from other overseas markets outside the United States. In the future, large-scale production will further reduce the cost and its leading advantage Or further obvious.