Bain Capital: the trend of retail industry in post epidemic Era

In a report released on Thursday, Bain Capital said the retail industry in the post epidemic era will learn from the online shopping trend that China has seen. In the report entitled “the future of Asia Pacific retail: how to grow at a high speed”, Bain Capital said that the Asia Pacific region accounted for about three-quarters of global retail growth and two-thirds of global online retail growth. < / P > < p > the three Chinese e-commerce Giants: Baba, Jingdong and pinduoduo, are among the top ten retailers in the world together with seven & I, the Japanese retail giant and the parent company of 7-11. About a decade ago, only one or two of the world’s top 10 retailers came from the Asia Pacific region. Kanaiya Parekh, a professional partner at Bain Capital, said: “much or at least what happens in China today will happen in other markets, depending on the specific market. People need to pay attention to China, especially in the future of retailing. According to China’s official data collected from wind information database, the total retail sales of China in July this year still fell by 1.1% compared with the same period last year due to the impact of the epidemic. However, the share of physical consumer goods sold online in total retail sales rose to 25% from about 19% in the same period last year. One of the trends in China this year is live shopping. Everyone, from farmers to professional Internet people, known as “key opinion leaders” or KOLs, can sell thousands of dollars worth of products in a few minutes through interactive streaming media on Alibaba’s Taobao live broadcast and Kwai Kong platform. Before the pandemic, live shopping accounted for about 7% of China’s online sales, which could more than double this year, according to Parekh. The report cites Bain’s spring survey of 4700 Chinese consumers, which found that respondents are now more likely to shop online through live and short videos than before the outbreak. < p > < p > live shopping is just one example of the digital shopping ecosystem that has developed in China, partly because of the high penetration of smart phones and broadband Internet access. Extensive logistics networks and back-end technologies have also helped reduce delivery times and costs, making one hour delivery of fresh groceries and other services that Chinese consumers can now look forward to. < / P > < p > retailers will need to consider unique aspects of local infrastructure and consumer behavior when looking for similar growth opportunities in other countries. Bain Capital pointed out that even in the Asia Pacific region, there are 48 countries that can follow China’s retail development more closely, including mature markets such as Japan, and fast-growing markets such as India and Indonesia.