Apple will face a trademark lawsuit in Brazil. IGB electronica, a Brazilian electronics company, registered the iPhone trademark in the country in 2000. After the company filed a constitutional lawsuit with the court, Brazil’s Supreme Court will decide whether Apple can continue to use the iPhone trademark in Brazil in the future. < p > < p > subsequently, the battle for trademark is inevitable. Eventually, both apple and IGB electronica were given the right to use the brand name in Brazil. Since then, both sides have been arguing back and forth for a long time in order to obtain the exclusive right to use the trademark. But a 2018 ruling upheld the 2013 ruling that both could use the trademark. At the beginning of this year, IGB electronica once again provoked war and appealed to Brazil’s supreme federal court in an attempt to overturn the 2018 ruling. Brazil’s Supreme Court has now agreed to hear the dispute. IGB electronica said in the lawsuit that allowing apple to use the trademark that IGB first applied for “undermines innovation.”. Apple argued that even if gradiente had applied for the iPhone trademark in 2000, it was inappropriate for Brazil’s State Industrial Property Office to grant gradiente the trademark in 2008, because the iPhone was already on the market. < / P > < p > it is not clear when the Brazilian Supreme Court will begin to hear the case and make a decision. Over the years, IGB electronica has been operating poorly, with a loss of nearly BRL 1 billion since 2018. Perhaps the ultimate goal of the company’s lawsuit is to end the dispute by making apple pay a large sum of money.