According to Sina digital news on the afternoon of August 13, apple China recently released its report on China’s corporate responsibility for the year 2019-2020, which introduces their contributions to China in the six fields of products, education, environmental responsibility, employees, supplier responsibility and community from May 2019 to April 2020.
by the end of 2019, Apple had set up 9 companies and 70 branches in mainland China, and opened 52 retail stores in Greater China. In this report, apple summarizes some of the key figures for the year. During the period of Xinguan epidemic, apple donated 50 million yuan to China Poverty Alleviation foundation. Novel coronavirus pneumonia is the first phase of the emergency rescue phase. The fund is 20 million yuan for the aid of Wuhan Raytheon Hill Hospital, Hubei integrated traditional Chinese and Western medicine hospital, Wuhan Third Hospital, Jingzhou Central Hospital, and 6 new crown pneumonia treatment hospitals. On this basis, Apple also considered the economic recovery after the epidemic, especially the poor areas, the exploration of long-term poverty alleviation mechanism, and the further innovation of education poverty alleviation. Deng Haibo, from Dawu County People’s Hospital, said: “during the critical period of Dawu County People’s hospital fighting the epidemic, apple and China Poverty Alleviation Foundation donated 1 million yuan to our hospital to purchase medical equipment, which solved the urgent need of hospital anti epidemic equipment. The benevolent deeds of enterprises and caring organizations not only compose a song of helping each other in the same boat, but also increase the confidence and strength of the majority of medical staff in our hospital to finally overcome the disease and achieve a comprehensive victory in blocking the epidemic situation. ” < p > < p > Apple China’s “smart plan” was proposed in May 2019. At present, it has supported the “digital project for children in poor areas” of China Development Research Foundation. The project has 140000 direct beneficiaries and more than 250000 indirect beneficiaries. < p > < p > since the project was launched, 1773 kindergartens in 19 districts and counties of 12 cities, 8 provinces and 12 cities have received 2757 digital devices and 1000 course cards, covering more than 81700 children aged 3 to 6 years, and more than 2500 preschool education volunteers have participated in the equipment use training; < / P > < p > “Huiyu China mountain village household early education program” A total of 785 digital devices were received in 8 provinces, 8 cities, 9 districts and counties, covering 8112 children aged 0 to 3 years, and more than 800 family visitors and supervisors participated in the training of equipment use. < / P > < p > < p > the 16 pilot schools in 4 cities of Sichuan and Guizhou provinces received 1287 digital devices, covering 120979 students, covering more than 160000 students. < p > < p > in May 2020, more than 5000 digital devices (including iPad, Apple TV, charging car, etc.) have been distributed to the pilot areas of the project. 1000 course cards have been used for more than 20 times. The number of direct beneficiaries exceeds 140000 and the cumulative number of beneficiaries exceeds 250000. < p > < p > since the app store was launched in China in 2010, developers have made more than 200 billion yuan in revenue from selling iPhones and other apple devices to users around the world. < / P > < p > during the wwdc19 Apple Developer Conference, Apple announced that it would build the first design and development accelerator in China, and it would start running in July, 19. Globally, Apple’s first app development accelerator is in the Indian market, mainly engaged in basic app development training, while there are more than 2.5 million Apple platform developers in the Chinese market, so the design and development accelerator set up in China is “from good to great”. < / P > < p > on the evening of July 21, Apple released the 2020 environmental progress report. In the report, apple said that it had achieved carbon neutrality in operation and would achieve carbon neutrality in all aspects of its products, manufacturing and use by 2030. With regard to environmental protection, Apple’s overall carbon footprint has decreased by nearly 35% since its carbon emissions peaked in 2015. Now, they are committed to achieving full carbon neutrality by 2030; by working with suppliers to reduce energy consumption in product manufacturing, Apple has reduced its annual carbon emissions by more than 779000 tons in 2019; more than 70 suppliers have committed to using 100% renewable electricity to produce apple products; and about 83% of Apple’s renewable energy for its own facilities is provided by their own projects Yes; the carbon footprint of the new MacBook Air is nearly halved (compared with the 2017 MacBook Air model) because the product shell contains 100% recycled aluminum metal; (compared with the MacBook Air model in 2017); < / P > < p > for privacy protection, they once again declared that privacy is everyone’s basic right, and it is also a core value of apple. The privacy concept has been embedded in the product design process. Previously, Apple has elaborated their concept on the privacy page. For them, privacy protection has three basic values: < / P > < p > whether Apple or a third party access user data, they need to ensure transparency. Users should know and agree at the beginning, and users can cancel if they change their mind. < / P > < p > Apple has been promoting the auxiliary function of “the technology that benefits everyone is the really powerful technology”. They combine it with their own products, so that the blind or the deaf can use their own products; for example, it provides touch screen function and side white function for visually impaired people, which can describe the operation of users on iPhone, iPad, MAC or apple watch. < / P > < p > guided access helps parents, teachers, or therapists ensure that users with autism or other attention and sensory impairments are able to focus on the current task on the iPad or iPhone. < / P > < p > in the field of basic education and higher education, the number of Chinese schools that Apple started swift programming Club increased by about 30% compared with last year, the number of universities offering IOS development courses increased by nearly 60% compared with last year, and the number of universities establishing students’ IOS Club increased by more than 90% compared with last year. < p > < p > in education, apple advocates stimulating curiosity to help students develop their potential and imagination. To this end, apple continues to carry out a number of projects and activities in the field of basic education, not only to stimulate children’s creativity, but also to provide inspiration for teachers. < p > < p > Apple is gradually promoting the informatization of education. In 2019, Apple launched digital training for nearly 800 teachers in 250 primary and secondary schools in China through K12 Teacher Training Program. By the end of 2019, nearly 25000 teachers and more than 10000 teachers have participated in the online and offline training of Apple teacher program respectively. In addition, apple is constantly introducing and developing high-quality education resources. In 2019, the number of Chinese schools in swift programming club has increased by about 30% compared with that of last year. Apple’s exhibition and exchange activities for primary and secondary school students in China University computer competition mobile application innovation competition attracted many primary and secondary students and instructors to participate. In the summer of 2019, apple organized more than 300 free “everyone can create” summer camps for more than 10000 students. < / P > < p > in 2019, more than 2500 students participated in IOS sharing activities, 27 students won WWDC scholarships and participated in WWDC 2019 as student developers. In the computer competition between apple and universities, 426 universities and colleges participated in the competition in 2019, with 1070 valid entries. < / P > < p > in the report, apple said it valued the rights and interests of every employee. By the end of 2019, Apple’s Volkswagen China district has more than 13000 employees, maintaining a continuous growth compared with the previous year. Apple said that no matter what position employees hold, they can make full use of all kinds of health and fitness resources and enjoy vacation plans; meanwhile, employees can buy Apple shares at preferential prices. < / P > < p > Apple also emphasizes its core values of inclusiveness and diversity. Apple employees have different backgrounds and perspectives, and treat people of different gender, race, nationality, and disability equally. At present, the proportion of female managers in Apple Greater China reaches 40%, and the age composition is also very diverse. < / P > < p > Apple provides a variety of training for its employees. During the Apple Online annual epidemic in 2019, apple issued health reports to employees in Hubei Province and other areas with severe impact of the epidemic, and provided masks to employees of Apple solutions consultants in 14 provinces. In April 2020, a total of 8000 Apple employees participated in various online health programs launched by apple. According to Yu Zhihong, a CSR expert and editor in chief of the economic guide for sustainable development, the annual corporate responsibility report of Apple once again shows that innovation is the core driving force for enterprise development, and responsibility is the ballast and shock absorber for the stable development of enterprises. Zhang Shaoping, deputy director of the Corporate Council Committee of the China social work Federation, said, “from this report, we can see that Apple has identified the stakeholders and substantive issues in the value chain, from products, education and environment We will continue to invest resources in the six areas of responsibility: environment, employees, suppliers and communities. With new ideas, new horizons and new initiatives, we will continue to improve the comprehensive level of social responsibility standards and information disclosure, actively implement the UN sustainable development goals, create greater value for stakeholders, and achieve mutual promotion and win-win economic and social benefits. ”