The newly registered Jingxi company, whose full name is “Alibaba Jingxi Information Technology Co., Ltd.” on August 6, has a registered capital of 500 million yuan. The company is located in Zhangjiakou, Hebei Province, and is wholly owned by Alibaba (China) Co., Ltd. Its business scope includes: Sales and maintenance of electronic components, electronic products, information security equipment, computer software and hardware and auxiliary, network equipment, computer and office equipment, refrigeration and air conditioning equipment, electronic special equipment and software < p > < p > to this, Alibaba cloud officials responded: “it is my company that is engaged in high-tech data center and new infrastructure. Because the registration place is in Zhangjiakou, west of Beijing, it is called” Jingxi. “. Zhao Zhanzhan, deputy director of Beijing Zhilin law firm, told China news agency that as long as the relevant name of Alibaba Jingxi Information Technology Co., Ltd. is not registered, Alibaba’s registration is not a problem, and the enterprise name will not be registered because of its commercial competition with JD. < / P > < p > “under special circumstances, there may be the problem that the enterprise brand name infringes the exclusive right of registered trademark, or it may constitute unfair competition.” Zhao said. However, Alibaba has registered with Alibaba Jingxi Information Technology Co., Ltd., does Jingdong still have the opportunity to turn over its business? Zhao said that if Jingdong has any objection, it can report to the industrial and commercial department or file a lawsuit with the court. However, JD is still a little late. Public information shows that “Ali’s grandfather”, “Ali’s mother” and “Ali’s brother” have been registered and protected by Ali. However, “awaiba” has not been registered yet. Jingdong may consider it. According to the relevant provisions of company name registration, Jingdong can also be successfully registered. In order to protect the trademark, well-known brands usually apply for many near synonymous trademarks or company names around the trademarks to avoid being hit by the brush. This is known in the industry as the “moat” of trademark. < p > < p > take “Laoganma” as an example. According to the data of China Trademark website, there are 132 trademarks related to Laoganma, of which 117 are registered by Guiyang Nanming Laoganma Flavor Food Co., Ltd., and these brand names include “laoganda”, “laoqianma” and so on. However, although “Laoganma” has built a trademark “moat”, there are still many cases of counterfeiting. According to the website of judicial documents, since 2017, there have been four disputes over the ownership and infringement of Laoganma’s trademark right, and nearly 500000 searches have been made on Baidu for “Laoganma’s crackdown on counterfeiting”.