On August 16, Jingdong and Ctrip signed a strategic cooperation agreement. According to the agreement, the core product supply chain of Ctrip will be connected to the Jingdong platform. Both sides will carry out all-round cooperation in user flow, channel resources, cross-border marketing, business travel development, e-commerce cooperation, etc. < / P > < p > according to the news on the interface, the process of promoting this cooperation is extremely fast. After the opening of cross provincial tourism in China, the two sides started cooperation negotiation within one week, finalized the cooperation framework in 7 days, completed the strategic cooperation contract within 30 days, and expected to realize the launch of Ctrip products on Jingdong platform within 8 months. As the largest online travel service provider in China, Ctrip suffered heavy losses in the first half of the year. In the first quarter of this year, Ctrip’s net revenue was 4.7 billion yuan, down 42% year on year. Ctrip also predicted that net revenue in the second quarter would drop by 67% to 77% year-on-year due to the continued negative impact of the epidemic. < / P > < p > for Ctrip, it is urgent to broaden the revenue source in all possible ways. After the cooperation with Jingdong, 8 million enterprise customers and nearly 400 million users with high consumption capacity of Jingdong platform may become the consumers of Ctrip tourism products at the moment when the domestic epidemic situation is suspended. For Jingdong, the cooperation with Ctrip can enrich the products and services of Jingdong tourism plate, improve the platform liquidity and enhance user stickiness. < / P > < p > “through this cooperation, Jingdong hopes to realize the strong combination of Jingdong’s high-quality users and commodity supply chain and Ctrip’s supply chain.” Yao Yanzhong, vice president of Jingdong group, said that in the future, the two sides will explore a variety of business models through the combination of travel and physical goods, logistics and big data, so as to meet the diversified travel related needs of consumers before, during and after their travel. < / P > < p > “all kinds of e-commerce platforms, including Ali meituan pinduoduo and Jingdong, are bound to enter the tourism industry, because tourism is a big consumer category.” Yang Yanfeng, director of the online tourism research center of Beijing Union University, analyzed the interface news reporters that “Ctrip’s product inventory and services are the most abundant and diverse in Ota. JD’s access to Ctrip’s products and open its traffic to Ctrip is a win-win cooperation.” < / P > < p > compared with Alibaba and pinduoduo, the other two competitors in the field of e-commerce, JD does not have an absolute advantage in the number of active users, but its users generally have stronger consumption power. In addition, in recent years, Jingdong has emphasized the strategic opening to the outside world, and no longer pursued closed loop transactions in the Kwai Tung platform. This time, Ctrip chose Jingdong instead of the other two e-commerce platforms for strategic cooperation. Jingdong’s “opening” may also be one of the factors to be considered. < p > < p > in 2015, Jingdong once invested in tuniu with a strategic investment of US $350 million, and its shareholding ratio was 27.5% after the transaction. According to the terms of the agreement at that time, Jingdong invested 350 million US dollars to subscribe for tuniu shares, and tuniu obtained the exclusive five-year commission free operation right of the website and mobile terminal of Jingdong travel holiday channel, and exclusively sold packaged tourism products, cruise ships, scenic spots, visa, train tickets and other products and services in the channel. < / P > < p > the investment turned out to be a failed investment. Tuniu has been losing money since its listing on Nasdaq, and its latest market value fell to $142 million. In the first half of the year, because the stock price was below $1 for several consecutive days, tuniu almost faced delisting. After the five-year commission free exclusive right of tuniu in Jingdong travel channel expired this year, the two parties have not renewed the contract. All the shares held by the group will be sold at RMB 6.7 billion. According to this calculation, Jingdong’s investment in tuniu has a financial loss of more than 2 billion yuan. Kaisa group, which acquired the shares of tuniu, is the controlling shareholder of Kaiser tourism. Kaiser tourism is the new strategic partner of Jingdong in the tourism industry. In April this year, Suqian Hanbang, a wholly-owned subsidiary of Jingdong group, announced that it had invested 450 million yuan to invest in Kaiser tourism, holding 7.37% of the latter. According to the cooperation agreement, Kaiser tourism will bring large travel products and spiritual consumption products into Jingdong ecosystem. Jingdong will use the channel resources of its online platform to promote the expansion of Kaiser tourism market space.