2020 “Yinhua Fund Cup” Sina bank financial planner competition, hot registration. From now on to September 7, you will receive free gift packages worth more than 700 yuan from Guan Qingyou, Luo Yuanshang, Chen Kaifeng and Jian Qi. According to the Financial Association (Beijing, reporter Lu Jiale), whirlpool China, which has just recovered from the transition of “the expiration of Sanyo’s trademark right”, is experiencing new difficulties. It is not only punished by the CSRC for financial data fraud, but also suffered losses in the first half of the year. As of August 20, more than 100 investors have applied for compensation on Whirlpool’s China financial fraud. < / P > < p > “the year of 2019 is the largest year for whirlpool brand investment since its development in China. Although the cost of brand investment and construction increases in the short term, it is in line with the company’s long-term planning and development strategy.” The relevant person in charge of whirlpool China stressed in an interview with the financial association that the company will continue to increase investment in whirlpool brand this year, and will continue to deepen the Chinese market. Liu buchen, an analyst in the household appliance industry, told the associated press that whirlpool’s performance in the European and American markets was relatively strong, and its performance has been poor since entering China, and the public’s awareness is low. With the improvement of brand building and product strength, the company may get better in the future. However, the situation in China and the global home appliance market in the second half of the year is still grim, which is a severe test for all enterprises. < p > < p > it is very important for whirlpool China whether it can turn a loss in the second half of this year. In the first half of 2020, the company achieved a revenue of 2.156 billion yuan, a year-on-year decrease of 19.9%, and a sharp decline of 93.35% in net profit to – 116 million yuan. In 2019, the company has lost 323 million yuan. < / P > < p > “in the first half of this year, Midea, Gree and other big brands are facing the challenge of performance growth, and the whole home appliance market is in a relatively low state. As the influence of European and American brands in the hearts of Chinese consumers is gradually declining, whirlpool China has little hope of achieving a turnaround this year. ” Hong Shibin, an observer of home appliance industry, told the Financial Association. However, the punishment of the CSRC has made the company’s current situation even worse. Recently, whirlpool China was investigated by the China Securities Regulatory Commission (CSRC) for suspected false records in 2015 and 2016 annual reports. In the end, the company was fined 400000 yuan for the problems in sales discount treatment, sales expenses, revenue recognition and cost carry forward of inventory goods in the above two years. < / P > < p > not only that, it also faces claims from shareholders. According to the information of the rights protection platform of tonghuashun, the damaged investors who bought whirlpool stock from April 22, 2016 to July 26, 2017 and still hold the stock at the closing of July 26, 2017 can participate in the claim registration. As of August 20, 120 investors have applied for rights protection. < / P > < p > “due to the large number of plaintiffs involved in the civil compensation cases of Securities Misrepresentation, which is highly professional, the trial duration of general cases is long, and the proportion of such cases settled through mediation is relatively high.” Zhang Bing, senior partner of Beijing deheheng law firm, told the financial association that “the specific compensation is limited to the actual loss of the investor due to the false statement. The actual loss of the investor includes the loss of investment balance, the Commission and stamp duty of the loss part of the investment balance. The interest is calculated according to the current interest rate of the bank in the same period from the date of buying to selling the securities or the base date.” At the same time, he stressed that listed companies not only face punishment, but also have a huge impact on public image and reputation. < / P > < p > “the company attaches great importance to the misrepresentation of operating income in the consolidated financial statements in 2015 and 2016, and makes a profound reflection on the investigation results of China Securities Regulatory Commission. Taking this as a reference, the company will continue to strictly control the enterprise’s compliance and internal process control. ” The relevant person in charge of whirlpool China said. In the predicament of declining performance, whirlpool China is also seeking breakthroughs in products and brands. In terms of products, whirlpool China, which specializes in refrigerators and washing machines, is expanding its distribution in kitchen appliances. In the first half of this year, the company is expected to build a new dishwasher line in the first and second half of 2020 The head of whirlpool told the financial press that kitchen appliances, as a new type of household appliances, have relatively few application scenarios and low market penetration in China. Consumers still need to increase their dependence on kitchen appliances. However, the industry is not optimistic about this. “The ice washing business is Whirlpool’s main business in China, and it is difficult to increase the kitchen power even if the main business has not achieved good results. At present, founder and the boss have strong competitiveness in the field of kitchen electricity, and whirlpool can’t accomplish its professional degree and scale if it wants to make achievements in this field. ” Hong Shibin said. In fact, whirlpool brand has been outstanding in the U.S. and European markets, and has been in China for 26 years, but it has been in a state of “maladjustment” in the domestic market. According to the data, whirlpool China was formerly known as Hefei Sanyo. In 2014, whirlpool China was established in cooperation with whirlpool company of the United States. It has four brands: whirlpool, Sanyo (the trademark will expire in 2019), Rongshida and Dido. In recent years, Whirlpool’s performance in China is very unstable, with losses in 2017 and 2019. At that time, major general Ding, an analyst in the home appliance industry, told the associated press, “whirlpool is an old foreign company, but it is not popular in China because its brand has no fine positioning. Among foreign brands, Sony, Samsung, Panasonic, etc. rely on technical advantages to focus on high-end products, while Whirlpool’s brand image is not distinct, and there is no obvious core technical barrier; from the perspective of brand operation, whirlpool is not famous To see, the operation of its brands is insufficient, and several brands are on the edge of the market. ” < p > < p > it is understood that in October 2019, after the expiration of Sanyo brand use right, whirlpool China began to focus on brand strategy, and the internal proportion of whirlpool brand has increased to 55%. The head of the company said that the company will continue its multi brand operation strategy, focus on Whirlpool brand, and develop Rongshida and Dido at the same time. < / P > < p > “at present, the overall trend of China’s home appliance industry is upgrading to intelligence, while foreign brands pay more attention to technical thinking, and hardware basic technology can be improved, but there is no application technology thinking of connecting products with users. China’s local enterprises pay attention to the connection between external and users. Technology has become a standard configuration. Innovation at the application level is the breakthrough to open the market. Without this kind of thinking, it will be eliminated in the future. ” Hong Shibin said.