This news was disclosed as early as may this year. At that time, byte beat did not respond positively. Yesterday, LanChi venture capital, which participated in the investment of round a and B of encyclopedia famous doctors, made an official announcement. Byte jitter also responded positively to this investment yesterday. < / P > < p > for this investment, the byte jumps back to touzhong.com, saying that the acquisition of encyclopedia famous doctors is mainly to build a more complete platform content ecology. “We expect the famous doctors of tiktok to pour into richer and more high-quality medical science content for today’s headlines, jowl, watermelon video and other products, so as to better meet users’ need for access to practical medical and health knowledge.” < / P > < p > according to the public data, the encyclopedia famous doctor was founded in 2010 and has the largest independent copyright medical knowledge map in China. With the outbreak of the new epidemic in 2020, the public’s demand for high-quality health and medical knowledge science popularization content is greatly increased. For the byte system which has several hundred million level daily living content platforms, encyclopedia famous doctors and their ecology are highly complementary. < p > < p > in the past year, byte hopping has been expanding its territory through investment. A little earlier, touzhong.com reported that byte beat invested in a hot pot convenience store “lazy bear hotpot”. Now, after making up for medical treatment, incomplete statistics show that byte skipping has already entered 17 tracks. < / P > < p > previously, byte skipping investment focused on content ecology. In recent years, the company has invested more than 10 pieces of knowledge in the fields of knowledge, audio-visual and entertainment. Beijing Encyclopedia KANGXUN Technology Co., Ltd. is the main operating body of encyclopedia famous doctors. According to Tianyan, encyclopedia is now wholly owned by Beijing interactive extreme Technology Co., Ltd., a wholly-owned subsidiary of bytecomb, and its legal representative has been changed to Yan Xun, a general of byte system. < / P > < p > according to public data, the Encyclopedia of famous doctors was established in May 2010, and has been focusing on the production and dissemination of authoritative medical popular science content. Its medical content platform, encyclopedia famous medical network, is the only designated website of “authoritative medical science popularization project of National Health Commission”. < / P > < p > since its establishment, the team of encyclopedia doctors has cooperated with more than 50 top-level hospitals including Peking Union Medical College Hospital and Peking University Hospital, as well as tens of thousands of director level doctors, focusing on the production of high-quality PGC medical science popularization content. < / P > < p > after ten years of accumulation, the encyclopedia famous doctors have established a huge medical popular science knowledge content database. The content produced by them is widely used by Baidu Encyclopedia, today’s headlines, Tencent medical classics and other platforms, and the content covers the head position of major search engines in China. Tiktok is also a big V in the headline content platform.
has learned from the headlines and jitter that the official accounts of the encyclopedia doctors hundred percent have 3 million 110 thousand fans and 1 million 560 thousand fans. < / P > < p > according to cvsource investment data, before being acquired by the headlines, encyclopedia famous medical network has completed four rounds of financing, including 10 million US dollar class B financing of Qianji Xinghe investment and LanChi venture capital co investment in August 2019, and tens of millions of yuan of round a financing invested by LanChi venture capital and Sogou in October 2018. < p > < p > LanChi venture capital is one of the earliest VC in the medical field. Since 2012, before the Internet Medical boom, LanChi venture capital has invested in Dr. Chunyu. After 2015, LanChi venture capital began to lay out innovative medical payment, investing in projects such as shuidi company, Nanyan insurance, and Shanjian. < p > < p > LanChi venture capital disassembles the medical track into four quadrants: content side, product side, payment side and service side. The content helps users obtain medical information. As for the investment of encyclopedia famous doctors, LanChi venture capital believes that there are two key elements in the investment of medical content: one is whether the content is provided by professionals; the second is whether it is recognized by authoritative institutions. < / P > < p > in 2020, the epidemic situation will be like a stone thrown into a quiet medical track for many years, and byte skipping is not the first catfish squeezed into the pool in 2020. Since the outbreak of the epidemic, the public’s demand for health and medical science knowledge has increased rapidly. In the telephone conference of Baidu Q1 in 2020, baidu management mentioned that due to the impact of the epidemic, the traffic of the medical sector of Baidu platform increased significantly in the first quarter of this year, which also led to the dau of Baidu app reaching 222 million, with a year-on-year growth of nearly 30%. < / P > < p > the blockade of the epidemic situation has cultivated the habit of people to obtain medical and health information through the Internet, and medical health has gradually become the number one plate in the knowledge area of major content platforms. < p > < p > take Baidu as an example. Affected by the epidemic situation in the first quarter of this year, Baidu’s advertising revenue decreased by 19%. One of the most important reasons is the blockade of the epidemic, which led to a sharp decline in the revenue contributed by the medical sector, which fell to less than 10% of Baidu’s core advertising revenue in the first quarter. However, this is only a temporary impact. With the stable domestic epidemic situation and the resumption of work and production in all walks of life, the medical industry is the first to bear the brunt and usher in a new wave of investment boom. According to the analysis report on investment and financing of China’s medical and health sector in the first half of 2020, as of June 16, 2020, China’s medical and health sector has completed 224 financing projects in less than half a year, with a financing amount of 50.88 billion yuan, up 46.2% month on month. < / P > < p > private equity giants are also speeding up the layout of the medical track. On July 9, Blackstone Life Sciences V, a global private equity giant, raised $4.6 billion, becoming the largest biomedical fund in history. Three days later, Hillhead capital, a domestic private equity giant, subscribed for a fixed increase share of no less than 1 billion US dollars from the Biomedical Company Baiji. < / P > < p > in addition to the above two, since this year, China’s top VC / PE Sequoia China, CDH investment, IDG capital, Jingwei China have also become active players in the medical circuit. < / P > < p > in such a background, the bytes of traffic players jump into the stadium, which adds richness to the track. As for byte beat itself, globalization is facing uncontrollable variables, and seeking diversification at the capital and strategic level is undoubtedly the inevitable choice for its development and expansion. According to cvsource investment data, since 2014, byte jitter has invested or acquired 113 enterprises. Based on the different periods of byte hop’s development, its investment strategy can be roughly divided into three stages: < / P > < p > in 2014-2016, byte hop completed 23 investments in total. Most of the investments focused on the content producers and ecological supporters related to today’s headlines. The former includes good-looking comics, wall street news, geek Park, etc., while the latter includes Xinbang, Dongfang IC and Yiyi Some advertising companies. < / P > < p > from 2017 to 2018, byte skipping completed 66 investments. In addition to continuing to layout the content, byte skipping began to jump out of the “headline circle”, investment tools and social applications. < / P > < p > during this period, byte skipping invested in graphite documents, faceu and tool apps, the most representative of which is tiktok predecessor Musical.ly 。 At the end of 2017, the $1 billion acquisition won tiktok the highlight of the past year. < / P > < p > but since 2019, byte skipping is no longer satisfied with the investment content and tool platform, and has begun to enter more fields, including investing in ideal cars into new energy vehicles, investing in lazy bear hotpot into catering industry, and investing in game companies such as Xinxin network. < / P > < p > the investment in the content of byte skipping is also expanding, including investment in Dingtian culture, Xiuwen technology and other Internet companies, as well as the vertical content platforms in the fields of medical treatment, sports and entertainment, such as encyclopedia, Hupu and tiantiantianjianbao. < p > < p > according to Reuters, byte skipping will generate 40 billion yuan of revenue in the first quarter of 2020, with the annual target of 200 billion yuan. Facing the byte jump of the vertical track, are Tencent medical, Ali health, Baidu and other old players outside the medical and health track ready?